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Bachelor of Business Administration (B.B.A.) in International Marketing

Bachelor Degree

Khon Kaen University

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No. of Student Mentors

53

Total Tuition Fees

490,000 THB

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ABOUT THIS PROGRAM

This program emphasizes the importance of understanding multinational consumers and advancing technology while implementing appropriate strategies in order to compete successfully in the international marketing scene. The program provides theoretical knowledge of international marketing and marketing management, understanding of the different backgrounds and cultures related and how it relates to international marketing and practice on how to continuously follow developments in marketing innovations.

KEY INFORMATION

Degree

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Location

Khon Kaen

Start Date

19 April

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Duration

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Total Semester

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Total Tuition Fees

490,000 THB In Total

Application deadline

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ABOUT UNIVERSITY

Asia Ranking 2025

EduRank Ranking 951

Programs

29

Students

0

Khon Kaen University (KKU), established in 1964, is a prestigious public research university located in Khon Kaen, Thailand. Spanning a vast 9.5 square kilometers, the main campus serves as a hub for academic excellence in the northeast region of the country. KKU hosts over 20 faculties, offering diverse programs in medicine, engineering, agriculture, humanities, and social sciences, catering to a student body of approximately 40,000. The university emphasizes research and innovation, particularly focusing on regional development and sustainability. Known for its global perspective, KKU collaborates with international institutions, facilitating exchange programs, joint research, and international degree offerings. The campus is equipped with modern libraries, research centers, student dormitories, sports complexes, and cultural facilities. Among its many offerings, the faculties of Medicine, Dentistry, Veterinary Science, and Engineering are especially notable, solidifying KKU’s reputation as a leading institution in Thailand.

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PROGRAM STRUCTURE

Program Structure

Bachelor of Business Administration (B.B.A.) in International Marketing

Total Credits: 120 Credits


General Education Courses: 30 Credits


Specific Requirement Courses: 84 Credits


Core Courses: 51 Credits

Major Required Courses: 33 Credits


Free Elective Courses: 6 Credits


Cooperative Education or Internship: 9 Credits

TUITION FEES

Tuition fees

490,000 THB / In Total

Application fees

2,000 THB

Application fee cannot be refunded.

Available Scholarships

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ADMISSIONS PROCESS

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