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Bachelor of Business Administration (B.B.A.) (Marketing)

Bachelor Degree

Thammasat University

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Duration

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Study Format

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No. of Student Mentors

53

Total Tuition Fees

119,600 THB

Mentor
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Mentor
+48

ABOUT THIS PROGRAM

The Department of Marketing is a department that focuses on producing graduates who can become marketers with knowledge, ability and morality, ready to be an important force of the country in the era of globalization, and are valuable personnel to organizations in both the business and government sectors.


In order to produce graduates with the aforementioned qualities, teaching in the Marketing Department focuses on enabling students to learn modern science, have a long-term vision, be able to set appropriate strategies that will help them achieve their goals, and be someone who works with a plan, a system, and discipline.


Students will develop initiative, creativity and expression to present products and services that meet the needs of the target group by applying knowledge of consumer behavior and marketing strategy planning to create competitive advantage and create maximum satisfaction for consumers, taking into account ethics and the impact on society and the environment.


To be a good marketer, one must have certain characteristics. Therefore, those who will study marketing well should have the same characteristics as those of a good marketer, namely, they should be:

- Dare to express yourself

– Like to contact and build relationships with people in general.

- Dare to make decisions with reason and logic.

– Likes to be creative

– Likes to analyze and research.

- Have determination and perseverance.

KEY INFORMATION

Degree

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Language

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Location

Bangkok

Start Date

31 August

Study Format

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Duration

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Program Highlight

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Total Semester

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Total Tuition Fees

119,600 THB Per Semester

Application deadline

Nov 2025

ABOUT UNIVERSITY

Asia Ranking 2025

EduRank Ranking 58

Programs

23

Students

0

Thammasat University (TU) is the second oldest university in Thailand, teaching more than 33,000 students and employing more than 2,700 academic staff. Inaugurated in 1934 with social science and humanities to serve society’s thirst for modern knowledge, it is known as “the university for the people” and has since expanded its remit to include science, technology, and health.


Thammasat places an emphasis on sustainability by teaching the humanities, social sciences and STEM subjects in an environment that aims to create a “smart university”. This goal is being reached by introducing energy saving and renewable measures on campus, and by creating and implementing new technology that is environmentally friendly.


As Thailand shifts its political agendas towards meeting the United Nations Sustainable Development Goals, Thammasat University has become central to coordinating research and policy while helping to prioritise the country’s social mobility.


Thammasat is the first university in Thailand who has received an award on “Cultural Change for Sustainability” for its campaign to reduce single-use plastics from the International Sustainability Campus Network (ISCN) during the 2020 ISCN Awards Ceremony on 14th May, 2020. Thammasat is leading by example in setting its own targets to become a fully sustainable “smart university”.


Thammasat University, by Faculty of Economics, is also a co-host of Sustainable Development Solutions Network – Thailand (SDSN Thailand) from March 2020 until February 2022.

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PROGRAM STRUCTURE

Key Courses:

  • Consumer Behavior
  • Market Research
  • Strategic Marketing
  • Integrated Marketing Communications
  • Digital Marketing

TUITION FEES

Tuition fees

119,600 THB / Per Semester

Application fees

2,000 THB

Application fee cannot be refunded.

Available Scholarships

Find scholarships suited to your goals. We’ll help you with the application process to secure the support you need.

ADMISSIONS PROCESS

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STUDENT's TESTIMONIALS

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