Unilinks - Master of Business Administration in Innovation Management

1) To be proficient in a broad range of knowledge of modern management and be able to comprehend the new economic and industry circumstances, including contemporary management theory development.

2) To become high-level integrated management personnel with professional decision-making, organizational leadership, communication, team spirit, global vision, innovative thinking and exemplary professionalism.

Krirk University is one of the most highly-reputed universities in Thailand and was founded in 1952 by Dr. Krirk Mangkhlaphrik. It has been promoting higher education since 1970 and was upgraded to university status in 1995. We have two important colleges i.e., the International College and the Political Communication College, which are known for having English and Chinese language teaching.

Krirk University has been actively involved in society to enhance students’ social skills, sense of social responsibility and their contributions to human society. Many faculty members of Krirk University have contributed to the public and private sectors. For example, some researchers have helped surrounding communities to solve social problems, and some lecturers have taken important roles in many organizations.

The Alumni of Krirk University have made distinguished contributions in the political, social and education spheres. We have our Alumni such as Dr. Chalermchai Sreeon, Minister of Agriculture and Cooperatives; Dr. Kanokwan Vilawan, Deputy Minister of Education; Dr.Thanakorn Wangboonkongchana, Secretary to the Minister of Office of the Prime Minister; Mr. Sira Jenjaka, Member of Parliament of Bangkok and Mr. Mario Maurer, actor.

To promote education with social change, Krirk University has signed Memoranda of Understanding (MoU) with a number of education institutions in Thailand as well as China.

VISION

Krirk University is historic and well- known in English education. The reputation of Krirk University has always been very notable. After taking over as university president, Prof. Dr. Krasae Chanawongse has been committed to taking the university forward. “The Institute of Leadership Development at Krirk University was founded for advocating leadership in all areas,” said Prof. Dr. Krasae Chanawongse.

Mission

“I think education is crucial to development and the network between university and Thailand is responsible for building up cooperation among countries, in areas including education, economy, art, culture and environment. This is my belief and I am dedicated to the fulfillment of our mission.”

Prof. Dr. Krasae Chanawong

President, Krirk University

Functional Courses (non-credit) -

Compulsory Courses 18

Major Elective Courses 12

Independent Study 6

Functional Courses (Non-Credit)

Business English: Aimed at students needing additional English language support, this course is conducted on weekday evenings (6-8 pm).

Business Research Methodology: Focuses on both qualitative and quantitative research, covering statistics, research project management, and hypothesis testing.

Compulsory Courses (3 credits each)

Modern Managerial Accounting: Covers contemporary accounting techniques and internal decision-making tools, including budgeting, costing, and financial control.

Operations Management for Executives: Teaches process analysis, capacity planning, quality management, and project management for effective operations in organizations.

Integrated Marketing: Explores marketing theory and practice with a focus on digital marketing, sustainability, and specific marketing contexts.

Financial Management: Covers budgeting, financial analysis, and reporting, with practical applications using Excel for financial calculations.

Organizational Behavior and Strategic Management: Focuses on organizational behavior, strategic decision-making, and leadership, including corporate governance and business ethics.

Business Ethics: Addresses ethical dilemmas in business, covering personal integrity, corporate responsibility, and decision-making challenges.

Major Elective Courses (Select 4 Courses)

Human Resource Management

Entrepreneurship and Small Business Management

Information System for Business Management

Leadership and Sustainable Organizations

Innovation and Management for Change

Logistics Management

Seminar in Strategic Management

Independent Study (6 credits)

Involves conducting independent research under supervision, with the goal of producing an academic paper suitable for publication or conference presentation.

Master of Business Administration in Innovation Management

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