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B.Com.Arts (Imagineer Media Entrepreneurship)

Bachelor Degree

Assumption University

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Duration

Not provided yet

Study Format

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No. of Student Mentors

53

Total Tuition Fees

839,000 THB

Mentor
Mentor
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Mentor
+48

ABOUT THIS PROGRAM

Bachelor of Communication Arts in Imagineer Media Entrepreneurship The innovative communication arts program designed for challenges in the metaverse. Students are equipped with four skills, which are communications, design, business, and information technology to produce graduates, who have what it takes to conquer the future. The program provides learning by doing with professionals from all the relevant industries as well as certificates from leading global institutions to prepare graduates to be creative connected global citizens. Follow Your Dream and Dictate Future.


The key concept for this program is the development of graduates to capture the myriad of opportunities available in the Metaverse. Students would have four critical skills in their studies, which are management (business), communications, design, and technology.


Imagineer means bring the creative concepts developed in the mind into reality. This is easily facilitated in the world of the Metaverse, where animations and 3D creations can be used in actual interactions. It was only in October 2021 when Facebook changed its company name to Meta to signify its commitment to developing this new technology. Currently, Europe needs 30 – 40 thousand workforce to fuel development in the Metaverse.


IME is an innovative program that enables students to bring their imagination into career opportunities, which is aligned to the entrepreneurship in the name of program. Through the Media Incubator students bring their ideas to the table and the program would contact partners to put the ideas into actual business practice. This includes creating new career opportunities such as virtual event planning or even creation of virtual influencers. In addition, this program is true to the Albert Laurence School of Communication Arts concept of Creative Connected Global Citizen. During the course of the studies, students would receive 2 certificates from leading global institutions. During the internship and after graduation students have the opportunity for placement abroad as well. As a result, upon graduation students can start a career anywhere in the world.


The program can be completed either in 3 years or 4 years. If students choose the 4-year program track, they can get another degree in Bachelor of Fine Arts in Creative Communication Design. In the four-year track students can choose to study in the Graphics Design, Character Design, or Metaverse Narrative Space Design concentrations. In the Metaverse Narrative Design concentration, students would study with the Montfort del Rosario School of Architecture and Design and receive a certificate from the school.


The IME program prepares students for a challenging future in the ever-growing field of communications with the world of the Metaverse.

KEY INFORMATION

Degree

Not provided yet

Language

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Location

Bangkok, Samut Prakan

Start Date

12 June

Study Format

Not provided yet

Duration

Not provided yet

Program Highlight

N/A

Total Semester

Not provided yet

Total Tuition Fees

839,000 THB In Total

Application deadline

Mar 2026

ABOUT UNIVERSITY

Assumption University

Hua Mak Campus, 592/3 Soi Ramkhamhaeng 24, Ramkhamhaeng Rd., Hua Mak, Bang Kapi, Bangkok Thailand 10240 Thailand

Asia Ranking 2025

EduRank Ranking 0

Programs

84

Students

112,152

Assumption University originated from Assumption Commercial College in 1969 as Assumption School of Business. In 1972, it became "Assumption Business Administration College" (ABAC) with approval from the Ministry of Education. It was accredited in 1975 and granted university status in 1990.

It is a non-profit institution administered by the Brothers of St. Gabriel, a Catholic religious order founded in France in 1705. The congregation has run educational institutions in Thailand since 1901. Assumption University is an international community of scholars, enlivened by Christian inspiration, pursuing truth and knowledge through interdisciplinary approaches and cybertechnology.


Vision

Assumption University of Thailand envisions itself as an international community of scholars, enlivened by Christian inspiration, engaged in the pursuit of Truth and Knowledge, and serving human society, especially through the creative use of interdisciplinary approaches and technology. It envisions its graduates as healthy and open-minded persons, characterized by personal integrity, an independent mind, and creative thinking. They are expected to be professionally competent, willing to exercise responsible leadership for economic progress in a just society, and able to communicate effectively with people from other nations and participate in globalization.


Mission

Assumption University, an International Catholic University, is committed to be the light that leads learners and its stakeholders from all parts of the world towards wisdom, Truth, and Christian values and to discover “Treasure Within” themselves. Through effective teaching and research pedagogies of international standards, along with community engagement, the University aims to form individuals to be intellectually competent, morally sound, and spiritually enriching, accountable, righteous, and service-minded citizens who excel in serving communities comprising diverse cultures.

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PROGRAM STRUCTURE

Year 1 Semester 1

Course Code Course Title Credits

AAD 2007 Art History and Aesthetics 3 (3-0-6)

CA 1100 Introduction to Human Communication 3 (3-0-6)

DEX 1112 Photography and Cinematography 2 (1-2-3)

ENX 1111 Digital Mindset and Sustainability 2 (2-0-4)

ENX 1112 Entrepreneurial Inspiration 1 (1-0-2)

ENX 1113 Business Innovation and Design Thinking 2 (2-0-4)

IME 1201 Computer Graphics Design 2 (1-2-3)

SRX 1001 English for Effective Communication 3 (2-3-6)

IME 1103 Overview of Data Science 1 (1-0-2)

IME 1104 Soft Power Culture 3 (3-0-6)

SRX 14031 Business Ethics Seminar I Non credit

Total 22 (19-7-42)


Year 1 Semester 2

Course Code Course Title Credits

ENX 1211 Leadership for a Digital Age 2 (2-0-4)

IME 1102 Philosophy of AI 2 (2-0-4)

IME 1205 Design Thinking for Creative Innovation 3 (3-0-6)

IME 1206 Design Fundamentals 2 (1-2-3)

IME 1207 Digital Typeface and Typography 2 (1-2-3)

IME 2209 Digital Layout 2 (1-2-3)

IME 2217 Gamification Concept Design in AR and VR 3 (2-2-5)

IBE 3413 Data Preparation and Visualization 3 (3-0-6)

SRX 1002 English for Academic Purposes 3 (2-3-6)

SRX 14032 Business Ethics Seminar II Non credit

Total 22 (17-11-40)

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Year 2 Semester 1

Course Code Course Title Credits

ENX 3490 Entrepreneurial Finance and Accounting 2 (2-0-4)

IME 2108 Consumer Insight and Experiential Marketing 2 (2-0-4)

IME 2110 Programming for Creative Experiences 2 (2-0-4)

IME 2211 Creative Storytelling 3 (2-2-5)

IME 2112 Imagineering Research 3 (2-2-5)

IME 2113 Digital Workflow 3 (2-2-5)

IME 2114 Pitching Content 2 (2-0-4)

IME 2115 Customer Journey Experiences 3 (2-2-5)

SRX 1003 Integrated English Skills 3 (2-3-6)

SRX 14033 Business Ethics Seminar III Non credit

Total 23 (18-11-42)


Year 2 Semester 2

Course Code Course Title Credits

CA 2110 Media Literacy and Ethical Concerns 3 (3-0-6)

IME 3119 Managing Innovative Technology 3 (2-2-5)

IME 3220 AI Application for Creative Ideation 3 (2-2-5)

IME 3121 Omni Channel Planning 3 (2-2-5)

IME 3222 Digital Editing and Effects 3 (2-2-5)

IME 2116 Marketing Communication Technology and Analytics 2 (2-0-4)

IME 2218 UI/UX Experiences and Narrative Space 3 (2-2-5)

PR 3282 Personal Branding and Image Management 3 (2-2-5)

SRX 14034 Business Ethics Seminar IV Non-Credit

Total 23 (17-12-40)

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Year 3 Semester 1

Course Code Course Title Credits

CA 1110 Art and Beauty of Living 3 (2-2-5)

IME 3223 Virtual Production 3 (2-2-5)

IME 3124 Imagineering Project 3 (2-2-5)

XXX xxxx 1 Free Elective Courses 3 (x-x-x)

IME 3125 Optimization Methods for Entrepreneurship 3 (3-0-6)

IME 4227 Special Topic in Media Studies 1 3 (2-2-5)

IME 4228 Special Topic in Media Studies 2 3 (2-2-5)

SRX 14035 Business Ethics Seminar V Non-Credit

Total 21 (15-12-36)


Year 3 Semester 2

Course Code Course Title Credits

IME 4126 Apprenticeship 6 (400 Hours)

XXX xxxx 1 Free Elective Courses 3 (x-x-x)

SRX 14036 Business Ethics Seminar VI Non-Credit

Total 9 (x-x-x)

TUITION FEES

Tuition fees

839,000 THB / In Total

Application fees

500 THB

Application fee cannot be refunded.

Available Scholarships

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ADMISSIONS PROCESS

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STUDENT's TESTIMONIALS

FAQs

Question :

Do we have to register English or can we not the English courses?

Answer :

All students must register all English courses every semester until they have passed English 4.

Question :

For each semester, how many Business Ethic Seminar courses can I take?

Answer :

You can only take one course per semester but, you can register past Business Ethic Seminar courses that you haven’t passed. For example, in the past semester you haven’t passed BG14031. In this semester, you are able to register for BG14032 and BG14031 (the course you haven’t passed).

Question :

During the pre-registering period, how many times can I modify my schedule?

Answer :

You are able to modify your schedule up to 3 times.

Question :

How come there is a room with 60 seats but the seat availability is only 50?

Answer :

The number of seat available is appropriated by the faculty not Registrar office and is not up to the number of seats there is in a room.

Question :

Why does my friend have the status of ‘expecting to graduate’ but I don’t even though we’re in the same batch/year?

Answer :

Students expecting to graduate have had reached their expected amount of credits in the first semester and second semester of 120 credits and above. For summer terms, they must have 133 credits and above.

Question :

Are we able to register courses that have an Exam Time Conflict?

Answer :

Students that are graduating the semester they are registering their courses can have exam time conflict courses. However, that is only for students who are graduating the semester they are registering for.

Question :

Am I able to register a pre-requisite course with a course that requires the pre-requisite?

Answer :

Students that haven’t passed the pre-requisite course the semester before must pass the pre-requisite course first. For example, MGT 3907 has a pre-requisite course of English 4. Thus, you must have passed English 4 first before registering MGT 3907. - In the case where the student has to pre-register a class requiring a pre-requisite. For example, English 4 and the grade releases after you have paid for MGT 3907 you can come and delete the course afterwards during the adding period (the first two weeks once the semester opens) you will be refunded for the total amount of the course.

Question :

Where can I check the pre-requisite for a course?

Answer :

Ask your faculty’s information center - From the webpage of your faculty - In the AU Spark, once you have selected your course and section there will be details concerning the pre-requisite.

Question :

I have to register more than the allotted Credit Limits, what do I have to do?

Answer :

In the case that the credits do not exceed 22 credits, write a petition detailing the reason for registering more than the allotted credit limit and ask for the signature of the chair person or the dean. Once signed, bring the petition to the Office of Registrar during the registration period - In the case that the credits exceed 22 credits, write the petition as stated above then you must get the signature of the dean afterwards bring the petition to the vice president for academic affairs to sign, then bring the petition to the office of registrar during the registration period.

Question :

In which case do we receive a full refund for deleting a course or changing a section during the adding period?

Answer :

The course or subject is closed - When the grade is released and have not passed the pre-requisite course

Question :

I wasn’t able to register a subject in time but I’m graduating this semester (have checked the semester before) and it’s a mandatory subject, what do I have to do?

Answer :

The University Registrar has no jurisdiction to increase the seat limit the faculty has appropriated. If the student needs to register the course with that section and that section has all available seats filled, contact the faculty to increase the seat limit.

Question :

Can I register my classes from the webpage and my mobile phone app?

Answer :

It is not recommended to do so as registering from both platforms will increase the amount of strain on the registration system. There is also a chance that registering from both platforms will use up all allotted modifications to the schedule.

Question :

During what times can we modify the schedule?

Answer :

During the designated pre-registration block - Between 16.00 – 17.00 of each pre-registration day

Question :

When registering course with one instructor, once the semester begins it is another instructor that teaches the course?

Answer :

Because the faculty changes the instructor due to a variety of reasons. For example, the said instructor has resigned from his teaching role in the university without prior notice.