B.B.A. (Business Administration)
Bachelor Degree
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
Not provided yet
Study Format
Not provided yet
No. of Student Mentors
53
Total Tuition Fees
575,000 THB
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
Not provided yet
Study Format
Not provided yet
No. of Student Mentors
53
Total Tuition Fees
575,000 THB
Program
Key information
University
Program structure
Tuition fees
Admissions
Possible Career Pathway
Student's testimonials
F&Qs
ABOUT THIS PROGRAM
Vision
To be the leading international business school in ASEAN region providing high quality business education to enable graduates to make valuable contributions to organizations and society.
Mission To shape our students into independent-minded graduates who are well versed in business, able to communicate effectively, tech savvy, innovative, and ethical to successfully face global challenges.
The marketing program at Assumption University is one of the best and prestigious programs in Thailand. Our BBA marketing program aims at shaping the students to be well-versed in business, tech savvy, innovative, ethical and to be able to communicate effectively in today's challenging market place. Our faculty team comprises of scholars and experts who are highly recognized nation-wide and committed to offer quality student-centered experiential learning in an international environment.
The program offers a variety of "core subjects" to students while allowing specializing in specific marketing concentration such as digital marketing, integrated marketing communications, strategic marketing and many other combinations of more than thirty elective subjects such as content marketing, brand building strategy, fashion marketing, event marketing, sustainable marketing, marketing in Asia. Our curriculum is regularly updated to cope with the current business landscape and as demanded in the job market.
Students attain educational excellence in BBA marketing mainly through practical and experiential learning of class workshops, project-based learning, business field trips, guest speakers, role-play, competitions, case study, on-the-job training, interactions with experts from industries, internship. With the extensive networks of marketing alumni, the program is designed with the most up-to-date content of curriculum.
Imagine that your plan for the future is to open a hostel that targets foreign tourists. Doing so would require you to have well-rounded knowledge on areas as diverse as architecture, culture, foreign languages, marketing, hospitality and accounting.
This would require years of research and experience after you graduate before you would be able to pursue your dream of owning a hostel. The new Bachelor of Business Administration (BBA) curriculum at Assumption University will help you develop on the needed knowledge of operating a hostel while you are studying.
The BBA program under the Martin de Tours School of Business and Economics (MSME) is all about FLEXIBILITY. The new curriculum enables students to design their own curriculum that caters to their individual interests and career goals. Instead of focusing on business-related courses only, students can choose from a diverse number of courses from across different fields, while maintaining a business background.
Program Highlights
3.5-year program for those who want to be business executives
Build 21st century skills: critical and creative thinking, emotional intelligence, digital literacy, and life-long learning
Offer specialized business knowledge: one major and one minor
The Business World has Changed Greatly
Tomorrow’s job may not exist. Non-traditional job functions arise.
New technologies lead to new businesses and new organizational structures.
Core business functions are now blurred.
Humans compete with AI and other digital solutions for jobs.
KEY INFORMATION
Degree
Not provided yet
Language
Not provided yet
Location
Bangkok, Samut Prakan
Start Date
10 November
Study Format
Not provided yet
Duration
Not provided yet
Program Highlight
N/A
Total Semester
Not provided yet
Total Tuition Fees
575,000 THB In Total
Application deadline
Aug 2025
ABOUT UNIVERSITY
Hua Mak Campus, 592/3 Soi Ramkhamhaeng 24, Ramkhamhaeng Rd., Hua Mak, Bang Kapi, Bangkok Thailand 10240 Thailand
Asia Ranking 2025
EduRank Ranking 0
Programs
84
Students
112,152
Assumption University originated from Assumption Commercial College in 1969 as Assumption School of Business. In 1972, it became "Assumption Business Administration College" (ABAC) with approval from the Ministry of Education. It was accredited in 1975 and granted university status in 1990.
It is a non-profit institution administered by the Brothers of St. Gabriel, a Catholic religious order founded in France in 1705. The congregation has run educational institutions in Thailand since 1901. Assumption University is an international community of scholars, enlivened by Christian inspiration, pursuing truth and knowledge through interdisciplinary approaches and cybertechnology.
Vision
Assumption University of Thailand envisions itself as an international community of scholars, enlivened by Christian inspiration, engaged in the pursuit of Truth and Knowledge, and serving human society, especially through the creative use of interdisciplinary approaches and technology. It envisions its graduates as healthy and open-minded persons, characterized by personal integrity, an independent mind, and creative thinking. They are expected to be professionally competent, willing to exercise responsible leadership for economic progress in a just society, and able to communicate effectively with people from other nations and participate in globalization.
Mission
Assumption University, an International Catholic University, is committed to be the light that leads learners and its stakeholders from all parts of the world towards wisdom, Truth, and Christian values and to discover “Treasure Within” themselves. Through effective teaching and research pedagogies of international standards, along with community engagement, the University aims to form individuals to be intellectually competent, morally sound, and spiritually enriching, accountable, righteous, and service-minded citizens who excel in serving communities comprising diverse cultures.
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PROGRAM STRUCTURE
General Studies (24 Credits)
Students are required to take 12 credits of Language Courses, 3 credits of Social Science Courses, and can choose 9 credits from the list of General Education Elective Courses in the Provided List
TUITION FEES
Tuition fees
575,000 THB / In Total
Application fees
500 THB
Application fee cannot be refunded.
Available Scholarships
Find scholarships suited to your goals. We’ll help you with the application process to secure the support you need.
ADMISSIONS PROCESS
Possible Career Pathway
STUDENT's TESTIMONIALS
FAQs
Question :
Do we have to register English or can we not the English courses?
Answer :
All students must register all English courses every semester until they have passed English 4.
Question :
For each semester, how many Business Ethic Seminar courses can I take?
Answer :
You can only take one course per semester but, you can register past Business Ethic Seminar courses that you haven’t passed. For example, in the past semester you haven’t passed BG14031. In this semester, you are able to register for BG14032 and BG14031 (the course you haven’t passed).
Question :
During the pre-registering period, how many times can I modify my schedule?
Answer :
You are able to modify your schedule up to 3 times.
Question :
How come there is a room with 60 seats but the seat availability is only 50?
Answer :
The number of seat available is appropriated by the faculty not Registrar office and is not up to the number of seats there is in a room.
Question :
Why does my friend have the status of ‘expecting to graduate’ but I don’t even though we’re in the same batch/year?
Answer :
Students expecting to graduate have had reached their expected amount of credits in the first semester and second semester of 120 credits and above. For summer terms, they must have 133 credits and above.
Question :
Are we able to register courses that have an Exam Time Conflict?
Answer :
Students that are graduating the semester they are registering their courses can have exam time conflict courses. However, that is only for students who are graduating the semester they are registering for.
Question :
Am I able to register a pre-requisite course with a course that requires the pre-requisite?
Answer :
Students that haven’t passed the pre-requisite course the semester before must pass the pre-requisite course first. For example, MGT 3907 has a pre-requisite course of English 4. Thus, you must have passed English 4 first before registering MGT 3907. - In the case where the student has to pre-register a class requiring a pre-requisite. For example, English 4 and the grade releases after you have paid for MGT 3907 you can come and delete the course afterwards during the adding period (the first two weeks once the semester opens) you will be refunded for the total amount of the course.
Question :
Where can I check the pre-requisite for a course?
Answer :
Ask your faculty’s information center - From the webpage of your faculty - In the AU Spark, once you have selected your course and section there will be details concerning the pre-requisite.
Question :
I have to register more than the allotted Credit Limits, what do I have to do?
Answer :
In the case that the credits do not exceed 22 credits, write a petition detailing the reason for registering more than the allotted credit limit and ask for the signature of the chair person or the dean. Once signed, bring the petition to the Office of Registrar during the registration period - In the case that the credits exceed 22 credits, write the petition as stated above then you must get the signature of the dean afterwards bring the petition to the vice president for academic affairs to sign, then bring the petition to the office of registrar during the registration period.
Question :
In which case do we receive a full refund for deleting a course or changing a section during the adding period?
Answer :
The course or subject is closed - When the grade is released and have not passed the pre-requisite course
Question :
I wasn’t able to register a subject in time but I’m graduating this semester (have checked the semester before) and it’s a mandatory subject, what do I have to do?
Answer :
The University Registrar has no jurisdiction to increase the seat limit the faculty has appropriated. If the student needs to register the course with that section and that section has all available seats filled, contact the faculty to increase the seat limit.
Question :
Can I register my classes from the webpage and my mobile phone app?
Answer :
It is not recommended to do so as registering from both platforms will increase the amount of strain on the registration system. There is also a chance that registering from both platforms will use up all allotted modifications to the schedule.
Question :
During what times can we modify the schedule?
Answer :
During the designated pre-registration block - Between 16.00 – 17.00 of each pre-registration day
Question :
When registering course with one instructor, once the semester begins it is another instructor that teaches the course?
Answer :
Because the faculty changes the instructor due to a variety of reasons. For example, the said instructor has resigned from his teaching role in the university without prior notice.