Bachelor of Business Administration (Marketing)

Over the span of 60 years, we have persistently adapted to meet the demands of the times, witnessing Thailand's social evolution from its developmental era to financial bubbles, globalization, the emergence of the 3G-4G-5G eras,and beyond. Our curricula, teaching methods, facilities, technology, and environment have all undergone a profound evolution, guided by our unwavering belief in "designing the future with your own passion."

Let's journey back to the beginning.

The year 1962, or 2505 in the Thai calendar, was memorable for a number of reasons. The world was witnessing the intensifying Cold War due to the Cuban Missile Crisis. It was the year Bob Dylan took the stage in a New York club, playing "Blowing in the Wind," singing about elusive answers carried away by the wind. The year also marked the debut of the first James Bond film, 'Dr. No,' on theater screens, while the launch of the world's first communication satellite drew the world's gaze towards the stars.

In Thailand, the Cold War left its impact as the United States established a military base in Korat. It was also a year of sorrow when Hurricane Harriet struck and caused severe devastation.

But it was also on Christmas day of that year that a significant event took place—the founding of Thailand's first preeminent private educational institution, Bangkok University. Founded by Dr. Surat Osathanugrah (former chairman of the O. A. N. Photo Association and former vice president of the Thai Photographic Society) and Dr. Pongtip Osathanugrah, with Dr. Charoen Kantawong as its inaugural dean.

During that era of national development, most young individuals aspired to serve in government roles. Nevertheless, these forward-thinking pioneers recognized the pivotal role of private organizations in the country's progress. They were firmly committed to producing skilled and qualified personnel for Thailand's private sector. Ever since that historic day, the university has experienced steady growth, ultimately evolving into the prestigious institution it is today, known as 'Bangkok University' in the year 2527 (1984).

In the present day, Bangkok University stands as a distinguished institution, taking a prominent role in shaping the current era. Our commitment to cultivating generations of graduates, equipped with quality, creativity and an entrepreneurial spirit, has forged them into vital agents of progress in Thai society, adept at navigating the continuously shifting global environment.

Philosophy

Our mission is to develop Bangkok University into a creative and quality-focused educational hub. We aspire to lead tertiary education in Thailand, fostering sustainability and producing graduates with innovative thinking and entrepreneurial spirit. These graduates will create value for organizations and society, contributing ethically and morally to the creative economic ecosystem.

Resolutions

Bangkok University collaborates extensively with leading businesses and the private sector to modernize our curricula to align with market demands. We provide students with opportunities to engage in cooperative internships with prominent organizations, enabling them to acquire professional experience and readiness for future employment or entrepreneurship."

Value

Embed a ‘CREATIVE’ Culture

C = Creativity

R = Responsibility

E = Excellence

A = Agility

T = Trust

I = Internationalization

V = Vision

E = Entrepreneurial Spirit

Objective

Our mission is to develop Bangkok University into a creative and quality-focused educational hub. We aspire to lead tertiary education in Thailand, fostering sustainability and producing graduates with innovative thinking and entrepreneurial spirit. These graduates will create value for organizations and society, contributing ethically and morally to the creative economic ecosystem.

Identity

Creative Thinking, Entrepreneurial Spirit, Global Perspective.