Mass Communication Degree Program (American Degree Transfer Program)

A broad study of the ways in which information is conveyed through mass media to society, Mass Communication is generally divided into two forms of media: print and electronic. Print media includes magazines, newspapers and non-periodical publications such as posters, newsletters, brochures and annual reports. Electronic media includes television, radio, video and audio production. New Media, increasingly popular in the field of mass communication, refers to computer-generated audio and video production.

Journalism

Journalism is a discipline of gathering, writing and reporting news, and more broadly, it includes the process of editing and presenting news articles. It applies to various media, including newspapers, magazines, radio, internet, digital photography and television. Journalists are expected to be at the scene of a story to gather information for their reports in the field. Reports are almost always edited in newsrooms, the offices where journalists and editors work to prepare news content. Developing investigative skills will lead to better research and reports.

Advertising

This study involves the planning, creation, production and placement of ads (print) and commercials (broadcast). It includes theoretical and applied aspects of advertising, the design of both periodical and specialized publications. Advertising agencies are responsible for practically all newspaper and consumer magazine ads, outdoor and indoor displays, radio and television commercials, and ads that appear in professional, technical and business-to-business publications. They must create advertisements that persuade the public to buy a product.

Mass Communication

This study concerns the practical application, structure, processes, aesthetics, responsibilities and effects of the mass media and the investigation of the role mass media has played and continues to play on society and the individual. Mass Communication majors seek out how and why the media reflects our social values, and how public policy draws boundaries for such mediums of communication. Students will understand and apply ethical principles that can be used to prevent and resolve potential conflicts and dilemmas in the operation of the mass media, and legal issues and regulations affecting mass communication.

Radio and Television (Broadcast Journalism)

A discipline of gathering, writing and reporting news, and also includes the process of editing and presenting news articles.

Advertising

This study examines the history, theory, criticism, and nuts-and-bolts production practices of radio, television, and film. In short, students will learn how to create all manner of electronic media from scratch. The goal of any Radio and Television program is to prepare students for an entry-level position and, ultimately, a successful career in the media.

Public Relations

Public Relations are vital in every organisation has it contributes to a firm’s or institution’s brand identity. It understands and places a high value on the establishment of professional and interpersonal relationships. Students will develop decision-making, strategic management, and critical thinking abilities and acquisition of theoretical and research-based knowledge important for their success in the working world.

New Media

New Media is a multidisciplinary study of emerging forms of media, digital information and technology, often combining it with traditional journalism studies. New media demands to adapt to new technology and trends while still maintaining the traditional skills and work ethic of professional reporters, journalists, artists and designers.

Communication

Communication is the study of how and why certain messages influence individual and group behaviour, how our reactions reflect underlying values of society, communication theories of monumental speeches, revolutionary political campaigns, radical social movements, and the trends in styles of news reporting. The focus will be on different forms of speaking and writing, strategies of speakers and writers, verbal and nonverbal messages, and forms of rhetoric, from classical Roman orations to modern-day websites, film and television.

Popular universities for Mass Communication

US Universities

• Michigan State University

• Ohio State University

• Oklahoma State University

• St. Cloud State University

• Southern New Hampshire University

• University of Central Oklahoma

• University of Hawaiʻi at Mānoa

• University of Kansas, Lawrence

• University of Missouri, Columbia

• University of Missouri, Kansas City

• University of Nebraska-Lincoln

• University of Washington

• University of Wisconsin-La Crosse

• University of Wisconsin-Madison

• Wichita State University

• Winona State University

Canadian Universities

• University of New Brunswick

• University of Windsor

Basic Education High School (10 years of schooling)

Original Passport with validity of at least 12 months

Original High school certificates and transcripts

One of the following examinations or their equivalents:

SPM / O-Level Pass with 5 credits

UEC 5Bs

STPM / A-Level Possess 2 passes or CGPA2.0

Foundation Having successfully completed recognised Foundation Program

SACE International 5 subjects with ATAR of 55 (equivalent to TER of 55)

High School Certificate Minimum 10 units with ATAR 55, no subjects below 50

Canadian Pre-University Pass 6 subjects with average 55

Australian Year 12 Average 55

NSW Higher School Certificate Pass in 5 subjects

Diploma Having successfully completed recognised Diplomas with CGPA 2.0

Any other qualifications, please contact CAE Office

English Language Requirements

Student who failed to obtain a credit in SPM/O-Levels/UEC English or IELTS band below 5.5 are required to sit for English Placement Test (EPT). Failing to pass EPT, student is required to take ENL099 (Fundamentals of Writing) and up to 2 MPU courses upon advice from Head of Program. Student is required to pass ENL099 before enrolling for AUP courses. ENL099 credits will not be counted for credit transfer.

You can launch your career in one of these fields:

• Radio & Television Stations
• Publishing
• Print & Broadcast Journalism
• New Media
• Integrated Communication
• Strategic Public Relations
• Editing, Direction, Filmmaking, Scriptwriting or Production
• Public Relations Executive,
• Corporate Communications Executive
• On-demand News & Entertainment
• Virtual Environments
• Game Design & Simulation
• Advertising
• Promotion
• Media Research