Master of Business Administration in Innovation Management
Master Degree
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
2 years
Study Format
On Campus
No. of Student Mentors
63
Total Tuition Fees
355,030 THB (Approx)
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
2 years
Study Format
On Campus
No. of Student Mentors
63
Total Tuition Fees
355,030 THB (Approx)
Program
Key information
University
Program structure
Tuition fees
Admissions
Possible Career Pathway
Student's testimonials
F&Qs
ABOUT THIS PROGRAM
Learn how to Drive Disruptive Innovation for Business Success
In the modern business world where the pace of change is accelerating, the ability to innovate is not just an advantage; it's a necessity. Bangkok University's Master of Business Administration in Innovation Management (MBA-i) stands at the forefront of nurturing the next generation of business disruptors and creative leaders. New business innovations emerge constantly, and they take multiple forms, from product over process to business model innovation; from service to solution to customer experience design; from strategy to social innovation. With a fresh curriculum revamped for 2024, our program is creatively designed for both Thai and international students eager to make their mark in the innovation economy of the 21st century.
Become a Business Disruptor
The increase in market dynamism generates a growing corporate need for managers empowered with strong soft skills such as creativity, adaptability, sense-making, critical thinking, and empathy. Moreover, a new generation of entrepreneurs, social innovators, and corporate intrapreneurs will play on the same skills to disrupt incumbents too slow to embrace new technologies and change.
The MBA-i Program is designed to cater to the fast evolving new business landscape of the modern innovation economy. The MBA-i program enhances students’ understanding of innovation strategies, structures, processes, people and cultures. The MBA-i Program’s unique pedagogy allows participants to experience real corporate innovation challenges and develop a better ability to apply their newly acquired knowledge to solve concrete modern innovation managerial challenges.
KEY INFORMATION
Degree
Master
Language
English
Location
Thailand
Intake Start Date
Jul 2025
Study Format
On Campus
Duration
2 years
Program Highlight
Standard Program
Total Semester
4
Total Tuition Fees
355,030 THB (Approx) / in total
Application deadline
Nov 2025
ABOUT UNIVERSITY
9, 1 Phahonyothin Rd, Khlong Nueng, Khlong Luang District, Pathum Thani 12120 Thailand
Asia Ranking 2025
EduRank Ranking 1054
Programs
21
Students
31,110
Over the span of 60 years, we have persistently adapted to meet the demands of the times, witnessing Thailand's social evolution from its developmental era to financial bubbles, globalization, the emergence of the 3G-4G-5G eras,and beyond. Our curricula, teaching methods, facilities, technology, and environment have all undergone a profound evolution, guided by our unwavering belief in "designing the future with your own passion."
Let's journey back to the beginning.
The year 1962, or 2505 in the Thai calendar, was memorable for a number of reasons. The world was witnessing the intensifying Cold War due to the Cuban Missile Crisis. It was the year Bob Dylan took the stage in a New York club, playing "Blowing in the Wind," singing about elusive answers carried away by the wind. The year also marked the debut of the first James Bond film, 'Dr. No,' on theater screens, while the launch of the world's first communication satellite drew the world's gaze towards the stars.
In Thailand, the Cold War left its impact as the United States established a military base in Korat. It was also a year of sorrow when Hurricane Harriet struck and caused severe devastation.
But it was also on Christmas day of that year that a significant event took place—the founding of Thailand's first preeminent private educational institution, Bangkok University. Founded by Dr. Surat Osathanugrah (former chairman of the O. A. N. Photo Association and former vice president of the Thai Photographic Society) and Dr. Pongtip Osathanugrah, with Dr. Charoen Kantawong as its inaugural dean.
During that era of national development, most young individuals aspired to serve in government roles. Nevertheless, these forward-thinking pioneers recognized the pivotal role of private organizations in the country's progress. They were firmly committed to producing skilled and qualified personnel for Thailand's private sector. Ever since that historic day, the university has experienced steady growth, ultimately evolving into the prestigious institution it is today, known as 'Bangkok University' in the year 2527 (1984).
In the present day, Bangkok University stands as a distinguished institution, taking a prominent role in shaping the current era. Our commitment to cultivating generations of graduates, equipped with quality, creativity and an entrepreneurial spirit, has forged them into vital agents of progress in Thai society, adept at navigating the continuously shifting global environment.
Philosophy
Our mission is to develop Bangkok University into a creative and quality-focused educational hub. We aspire to lead tertiary education in Thailand, fostering sustainability and producing graduates with innovative thinking and entrepreneurial spirit. These graduates will create value for organizations and society, contributing ethically and morally to the creative economic ecosystem.
Resolutions
Bangkok University collaborates extensively with leading businesses and the private sector to modernize our curricula to align with market demands. We provide students with opportunities to engage in cooperative internships with prominent organizations, enabling them to acquire professional experience and readiness for future employment or entrepreneurship."
Value
Embed a ‘CREATIVE’ Culture
C = Creativity
R = Responsibility
E = Excellence
A = Agility
T = Trust
I = Internationalization
V = Vision
E = Entrepreneurial Spirit
Objective
Our mission is to develop Bangkok University into a creative and quality-focused educational hub. We aspire to lead tertiary education in Thailand, fostering sustainability and producing graduates with innovative thinking and entrepreneurial spirit. These graduates will create value for organizations and society, contributing ethically and morally to the creative economic ecosystem.
Identity
Creative Thinking, Entrepreneurial Spirit, Global Perspective.
See more
PROGRAM STRUCTURE
Year Course Course Code Course Title Credits Prereq.
1 CORE COURSES
IM 601 Business Innovation Management 3
IM 611 Knowledge Management 3
IM 612 Introduction to Research 3
IM 621 Creativity and Ideation Techniques 3
IM 622 Design Thinking 3
IM 631 New Product Development 3
IM 632 Strategic Foresight and Planning 3
IM 641 Global Market Research 3
IM 642 Innovation Project Feasibility 3
IM 651 Creative Leadership 3
Total Number of Core Courses 30
* Plan A Course Course Code Course Title Credits
THESIS IM 702 Thesis (Students have to register as required of thesis registration) 12
Total 12
* Plan B
ELECTIVE COURSES
Students of Plan B must select 6 courses or 12 credits, one of which must be BI 715 Independent Study. Students must select the elective courses either in Track I: Innovative Marketing Analytics or in Track II: Entrepreneurial Project Innovation.
Course Course Code Course Title Credits
INDEPENDENT ELECTIVE
BI 715 Independent Study 3
ELECTIVE COURSES
IM 661 Track I: Innovative Marketing Analytics 3
IM 662 Marketing Analytics Foundations 1.5
IM 663 Consumer Behavior Analysis 1.5
IM 664 Data-Driven Marketing Strategy Development 1.5
IM 652 Data Visualization 1.5
Selected Topics
ELECTIVE COURSES
IM 671 Track II: Entrepreneurial Project Innovation 3
IM 672 Entrepreneurship and New Ventures Foundations 1.5
IM 673 Project Management for Entrepreneurs 1.5
IM 674 Business Model Innovation 1.5
IM 652 Entrepreneurial Finance 1.5
Selected Topics
Remarks:
- Plan A: for MBA-i, comprising a minimum of 30 credits of core courses, and a minimum of 12 thesis credits.
- Plan B: for MBA-i, comprising a minimum or 39 credits of both core (30 credits) and elective courses (9 credits). Another 3 credits must be completed as an independent study course.
TUITION FEES
Tuition fees
355,030 THB (Approx) / in total
Application fees
Free
Application fee cannot be refunded.
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ADMISSIONS PROCESS
1.The Master of Business Administration in Innovation Management program welcomes graduate students or individuals with relevant experience gained in industry who wish to become the business leaders of tomorrow.
2.Hold a Bachelor’s Degree or its equivalent, in any field from local or overseas educational institutions as recognized by the Office of Higher Education Commission.
3.Have proficient command of English language skills.
4.English-language proficiency test score report:
(result is valid for 2 years)
TOEFL minimum score of 497 (PBT) or 60 (iBT) or IELTS: 6.0 across
each band or other standardized English-language Proficiency
Tests which scores can be comparable with TOEFL or IELTS.
Any applicant who has not obtained/submitted the specified
English-language Proficiency Test Score is required to pass Bangkok
University- English Proficiency Test (BU-EPT). Applicants can take the
BU-EPT test at the Admissions Office, Building A8, 2nd Floor, Main
Campus.
Possible Career Pathway
Job Opportunities
Innovative Marketing Executive: Drive new product development and branding projects
Innovation Architect: Design and optimize organizational innovation process)
Innovation Project Manager: Facilitate and manage innovation projects in new product, service, and process development
Innovation Management Consultant
Innovation Facilitator
Innovation Coach
Innovators Community Leader
Business Development Manager
Executive in Innovation and Technology Ventures
Human Capital Manager
Corporate Strategist
Social Innovation Developer
Innovator in Residence
Intrapreneur (Entrepreneur within an organization)
Entrepreneur
STUDENT's TESTIMONIALS
No testimonials available just yet — stay tuned!
FAQs
Question :
What are the English language requirements for BU International?
Answer :
English-language proficiency test score report: (results are valid for 2 years) - TOEFL iBT score of at least 61 or TOEFL 500 (Paper-Based) or 173 (Computer-Based) - IELTS 5.0 overall and in all skills - SAT 1,000 in both critical reading and mathematics sections - Duolingo English Test (DET) 80 in all sub-scores - Pearson Test of English (PTE) at least 43 scores - BU Placement Test (BU Test) English-language proficiency test score report starting from academic year 2025 onwards - TOEFL iBT score of at least 61 or TOEFL 500 (Paper-Based) or 173 (Computer-Based) - IELTS score of at least 5.0 in all bands - SAT score of at least 500 in both Verbal and Math - PTE score of at least 43 - Duolingo score of at least 80 in all skills - TU-GET Computer-based score of at least 61 or Paper-based score of at least 500 - CU-TEP score of at least 70 - British Council EnglishScore of at least 400 - BU Placement Test Online score of at least 35 or Paper-based score of at least 60 *Bangkok University has a test available if you do not have a valid English proficiency test score. The English proficiency test is waived for applicants who are native speakers of English
Question :
What if I don’t have an English proficiency score?
Answer :
If you do not have an English proficiency score, you may be required to take an English language assessment offered by the university or apply for a preparatory English course.
Question :
When is the application deadline?
Answer :
Semester 1 Application Deadline: - For applicants with an English proficiency score: Before the end of July. - For applicants without an English proficiency score: Before the end of May. Semester 2 Application Deadline: - For applicants with an English proficiency score: Before the end of October. - For applicants without an English proficiency score: Before the end of August. *Please be aware that some majors may close when they reach full capacity.
Question :
How can I credit transfer?
Answer :
Answer "To initiate a credit transfer, please prepare the required documents: - Photocopy of your original transcript (both the original and English translation). - Course descriptions from your previous institution (both the original and English translation). - A photocopy of the information page of your passport. - High school or equivalent transcript and certificate (both the original and English translations, if applicable)."
Question :
When will I receive the letter of acceptance and student visa?
Answer :
You will receive the letter of acceptance after your application is approved. Once your payment is processed, the university will proceed with your student visa application. The student visa is typically received approximately 1-2 months before the start of the semester. Please make sure to complete all required steps promptly to ensure a smooth process.
Question :
Where can I find accommodation?
Answer :
Excited about joining BU, but curious about where to live, what the housing looks like and the cost? We realize that Bangkok University students come all around the world, so we put together a list of some of the options that are available for you.
Question :
Are there any scholarships available?
Answer :
Invest in Your Dreams: Discover Our Scholarships! At Bangkok University, we provide a wide range of scholarships for exceptional students excelling in diverse fields. Whether you're a creative genius, a top-performing student, an active participant, a skilled athlete, a rising star in the entertainment industry, or a committed social developer, we have scholarships tailored to suit your talents. If you believe your past accomplishments make you eligible, discover our varied scholarships here.
Question :
Do I need to have health insurance?
Answer :
Health insurance is not mandatory, but we do provide accidental insurance for our students. This insurance can provide coverage in case of accidents or emergencies, and it's a good option to consider for added protection during your studies at BU International.