Unilinks - Master of Business Administration in Innovation Management

ABOUT THIS PROGRAM

Learn how to Drive Disruptive Innovation for Business Success

In the modern business world where the pace of change is accelerating, the ability to innovate is not just an advantage; it's a necessity. Bangkok University's Master of Business Administration in Innovation Management (MBA-i) stands at the forefront of nurturing the next generation of business disruptors and creative leaders. New business innovations emerge constantly, and they take multiple forms, from product over process to business model innovation; from service to solution to customer experience design; from strategy to social innovation. With a fresh curriculum revamped for 2024, our program is creatively designed for both Thai and international students eager to make their mark in the innovation economy of the 21st century.

Become a Business Disruptor

The increase in market dynamism generates a growing corporate need for managers empowered with strong soft skills such as creativity, adaptability, sense-making, critical thinking, and empathy. Moreover, a new generation of entrepreneurs, social innovators, and corporate intrapreneurs will play on the same skills to disrupt incumbents too slow to embrace new technologies and change.

The MBA-i Program is designed to cater to the fast evolving new business landscape of the modern innovation economy. The MBA-i program enhances students’ understanding of innovation strategies, structures, processes, people and cultures. The MBA-i Program’s unique pedagogy allows participants to experience real corporate innovation challenges and develop a better ability to apply their newly acquired knowledge to solve concrete modern innovation managerial challenges.

KEY INFORMATION

Degree

Master

Language

English

Location

Thailand

Intake Start Date

Jan 2026

Study Format

On Campus

Duration

2 years

Program Highlight

Standard Program

Total Semester

Total Tuition Fees

355,030 THB (Approx) / in total

Application deadline

May 2026

ABOUT UNIVERSITY

Bangkok University

9, 1 Phahonyothin Rd, Khlong Nueng, Khlong Luang District, Pathum Thani 12120 Thailand

Asia Ranking 2026

EduRank Ranking 1054

Programs

Students

31,110

Established in 1962, Bangkok University brings over six decades of academic excellence and innovation. International students pursue a wide range of majors, including Business, Marketing, Communication Arts, Digital Media, IT, Engineering, and Hospitality. All programs are designed to global standards, blending academic rigor with real-world industry experience.

PROGRAM STRUCTURE

Year Course Course Code Course Title Credits Prereq.

1 CORE COURSES

IM 601 Business Innovation Management 3

IM 611 Knowledge Management 3

IM 612 Introduction to Research 3

IM 621 Creativity and Ideation Techniques 3

IM 622 Design Thinking 3

IM 631 New Product Development 3

IM 632 Strategic Foresight and Planning 3

IM 641 Global Market Research 3

IM 642 Innovation Project Feasibility 3

IM 651 Creative Leadership 3

Total Number of Core Courses 30

* Plan A Course Course Code Course Title Credits

THESIS IM 702 Thesis (Students have to register as required of thesis registration) 12

Total 12

* Plan B

ELECTIVE COURSES

Students of Plan B must select 6 courses or 12 credits, one of which must be BI 715 Independent Study. Students must select the elective courses either in Track I: Innovative Marketing Analytics or in Track II: Entrepreneurial Project Innovation.

Course Course Code Course Title Credits

INDEPENDENT ELECTIVE

BI 715 Independent Study 3

ELECTIVE COURSES

IM 661 Track I: Innovative Marketing Analytics 3

IM 662 Marketing Analytics Foundations 1.5

IM 663 Consumer Behavior Analysis 1.5

IM 664 Data-Driven Marketing Strategy Development 1.5

IM 652 Data Visualization 1.5

Selected Topics

ELECTIVE COURSES

IM 671 Track II: Entrepreneurial Project Innovation 3

IM 672 Entrepreneurship and New Ventures Foundations 1.5

IM 673 Project Management for Entrepreneurs 1.5

IM 674 Business Model Innovation 1.5

IM 652 Entrepreneurial Finance 1.5

Selected Topics

Remarks:

- Plan A: for MBA-i, comprising a minimum of 30 credits of core courses, and a minimum of 12 thesis credits.

- Plan B: for MBA-i, comprising a minimum or 39 credits of both core (30 credits) and elective courses (9 credits). Another 3 credits must be completed as an independent study course.

TUITION FEES

Tuition fees

355,030 THB (Approx) / in total

Application fees

Free

Application fee cannot be refunded.

Get a Free Consultation!

Not sure where to start with your application?
Our student ambassadors can walk you through the admission process, step by step.

ADMISSIONS PROCESS

1.The Master of Business Administration in Innovation Management program welcomes graduate students or individuals with relevant experience gained in industry who wish to become the business leaders of tomorrow.

2.Hold a Bachelor’s Degree or its equivalent, in any field from local or overseas educational institutions as recognized by the Office of Higher Education Commission.

3.Have proficient command of English language skills.

4.English-language proficiency test score report:

(result is valid for 2 years)

TOEFL minimum score of 497 (PBT) or 60 (iBT) or IELTS: 6.0 across

each band or other standardized English-language Proficiency

Tests which scores can be comparable with TOEFL or IELTS.

Any applicant who has not obtained/submitted the specified

English-language Proficiency Test Score is required to pass Bangkok

University- English Proficiency Test (BU-EPT). Applicants can take the

BU-EPT test at the Admissions Office, Building A8, 2nd Floor, Main

Campus.

Possible Career Pathway

Job Opportunities

Innovative Marketing Executive: Drive new product development and branding projects

Innovation Architect: Design and optimize organizational innovation process)

Innovation Project Manager: Facilitate and manage innovation projects in new product, service, and process development

Innovation Management Consultant

Innovation Facilitator

Innovation Coach

Innovators Community Leader

Business Development Manager

Executive in Innovation and Technology Ventures

Human Capital Manager

Corporate Strategist

Social Innovation Developer

Innovator in Residence

Intrapreneur (Entrepreneur within an organization)

Entrepreneur

STUDENT's TESTIMONIALS

No testimonials available just yet — stay tuned!

FAQs

Question :

What are the English language requirements for BU International?

Answer :

English-language proficiency test score report: (results are valid for 2 years) - TOEFL iBT score of at least 61 or TOEFL 500 (Paper-Based) or 173 (Computer-Based) - IELTS 5.0 overall and in all skills - SAT 1,000 in both critical reading and mathematics sections - Duolingo English Test (DET) 80 in all sub-scores - Pearson Test of English (PTE) at least 43 scores - BU Placement Test (BU Test) English-language proficiency test score report starting from academic year 2025 onwards - TOEFL iBT score of at least 61 or TOEFL 500 (Paper-Based) or 173 (Computer-Based) - IELTS score of at least 5.0 in all bands - SAT score of at least 500 in both Verbal and Math - PTE score of at least 43 - Duolingo score of at least 80 in all skills - TU-GET Computer-based score of at least 61 or Paper-based score of at least 500 - CU-TEP score of at least 70 - British Council EnglishScore of at least 400 - BU Placement Test Online score of at least 35 or Paper-based score of at least 60 *Bangkok University has a test available if you do not have a valid English proficiency test score. The English proficiency test is waived for applicants who are native speakers of English

Question :

What if I don’t have an English proficiency score?

Answer :

If you do not have an English proficiency score, you may be required to take an English language assessment offered by the university or apply for a preparatory English course.

Question :

When is the application deadline?

Answer :

Semester 1 Application Deadline: - For applicants with an English proficiency score: Before the end of July. - For applicants without an English proficiency score: Before the end of May. Semester 2 Application Deadline: - For applicants with an English proficiency score: Before the end of October. - For applicants without an English proficiency score: Before the end of August. *Please be aware that some majors may close when they reach full capacity.

Question :

How can I credit transfer?

Answer :

Answer "To initiate a credit transfer, please prepare the required documents: - Photocopy of your original transcript (both the original and English translation). - Course descriptions from your previous institution (both the original and English translation). - A photocopy of the information page of your passport. - High school or equivalent transcript and certificate (both the original and English translations, if applicable)."

Question :

When will I receive the letter of acceptance and student visa?

Answer :

You will receive the letter of acceptance after your application is approved. Once your payment is processed, the university will proceed with your student visa application. The student visa is typically received approximately 1-2 months before the start of the semester. Please make sure to complete all required steps promptly to ensure a smooth process.

Question :

Where can I find accommodation?

Answer :

Excited about joining BU, but curious about where to live, what the housing looks like and the cost? We realize that Bangkok University students come all around the world, so we put together a list of some of the options that are available for you.

Question :

Are there any scholarships available?

Answer :

Invest in Your Dreams: Discover Our Scholarships! At Bangkok University, we provide a wide range of scholarships for exceptional students excelling in diverse fields. Whether you're a creative genius, a top-performing student, an active participant, a skilled athlete, a rising star in the entertainment industry, or a committed social developer, we have scholarships tailored to suit your talents. If you believe your past accomplishments make you eligible, discover our varied scholarships here.

Question :

Do I need to have health insurance?

Answer :

Health insurance is not mandatory, but we do provide accidental insurance for our students. This insurance can provide coverage in case of accidents or emergencies, and it's a good option to consider for added protection during your studies at BU International.