Bachelor of Business (International Marketing)
Bachelor Degree
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
4 years
Study Format
On Campus
No. of Student Mentors
59
Total Tuition Fees
490,000 THB
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
4 years
Study Format
On Campus
No. of Student Mentors
59
Total Tuition Fees
490,000 THB
Program
Key information
University
Program structure
Tuition fees
Admissions
Possible Career Pathway
Student's testimonials
F&Qs
ABOUT THIS PROGRAM
This program emphasizes the importance of understanding multinational consumers and advancing technology while implementing appropriate strategies in order to compete successfully in the international marketing scene. The program provides theoretical knowledge of international marketing and marketing management, understanding of the different backgrounds and cultures related and how it relates to international marketing and practice on how to continuously follow developments in marketing innovations.
KEY INFORMATION
Degree
Bachelor
Language
English
Location
Khon Kaen
Start Date
09 August
Study Format
On Campus
Duration
4 years
Program Highlight
No highlight available
Total Semester
8
Total Tuition Fees
490,000 THB Per Semester
Application deadline
Jul 2025
ABOUT UNIVERSITY
123 Village No. 16 Mittraphap Rd., Nai-Muang, Muang District, Khon Kaen, Thailand 40002 Thailand
Asia Ranking 2025
EduRank Ranking 3517
Programs
98
Students
39,851
Khon Kaen University (KKU) was established as the major university in the northeastern part of Thailand in 1964 and has since devoted itself to becoming one of the top universities in Thailand. The university’s major mission is to prepare future global citizens to work in a continually changing world. KKU’s strategic goal is to be recognized both internationally and regionally as a leading university in research. KKU currently has more than 40,000 students studying in 19 faculties, 3 colleges 1 school, and 2 campuses.
Khon Kaen University has continually developed as of the date of foundation until today. The success of development and administration can be divided into 3 periods as follows:
First Period: Foundation and expansion of the university
Second Period: Development and building of bodies of knowledge
Third Period: The age of research university and leading research university
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PROGRAM STRUCTURE
The program requires a total of 120 credits distributed as follows:
- General Education Courses: 30 credits
- Core Business Courses: 36 credits
- Major-Specific Courses: 30 credits
- Elective Courses: 12 credits
- Internship: 6 credits
- Capstone Project or Thesis: 6 credits
TUITION FEES
Tuition fees
490,000 THB / Per Semester
Application fees
1,500 THB
Application fee cannot be refunded.
Available Scholarships
Find scholarships suited to your goals. We’ll help you with the application process to secure the support you need.
ADMISSIONS PROCESS
Qualifications
Completed Grade 12 or submitted the GED score for an applicant with a vocational degree (acceptable threshold ≥ 580 points; with ≥ 145 points for each section)
GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent
For non-native English speaking applicants, valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450
Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)
Applicants without the scores in section 2.2.3 and 2.2.4 can apply but will have to take the KKUIC direct admission examination. Those without the score in 2.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 2.2.4 will have to take the Mathematics Placement Test.
Important documents to be uploaded:
1) A photo size 3×4 cm with no hat or sunglasses, taken no longer than 6 months ago. (Stickers / Scanned photos are not allowed)Your name printed in capital letters on the back of each photo.
2) A copy of ID card or Alien certificate or Passport
3) A copy of Housing registration (For Thai applicant only)
4) A copy of academic transcripts (GPAX) or an equivalent document
5) A copy of English and Math proficiency test score: IELTS, TOFEL, and SAT (If any)
6) A recommendation letter from the institute where the high school degree was attained (If any)
7) A copy of name change certificate (If any)
Possible Career Pathway
Some of the career opportunities for those with an international marketing degree include marketing manager, market research analyst, public relations specialist, or customer service manager. Due to an international aspect of the program, these professionals can choose to work overseas.
STUDENT's TESTIMONIALS
FAQs
Question :
I am KKU student and get Non-ED Visa for a year, do I have to make the notification of staying in Thailand over 90 days?
Answer :
Students who have been granted a Non Immigration Visa for a temporary stay in Thailand and intend to stay longer than 90 days must report every 90 days at Khon Kaen immigration in person.
Question :
I left Thailand for a week to visit my family and return on 28th April 2019, my friend said I have to report the immigration in person within 48 hrs, right?
Answer :
Yes, students have to report within 48 hrs. after returning to Thailand at the immigration in person to maintain their notification of residence.
Question :
If I miss the report after returning to Thailand within 48 hrs., what will happen to me?
Answer :
The record information of your residence will be shown as the address you made the first 90-day report at the immigration. For example, you graduated from University A in Bangkok and moved to Khon Kaen for studying doctoral Degree. The first notification of a 90-day report made in Bangkok so the recorded residence information is in Bangkok. You visited hometown and missed the 48-hr. report after returning to Thailand. When you make the 90-day report at KK immigration, the information of your residence is in Bangkok. Therefore, you have to pay for the fine. In case your first notification of a 90-day report made in Khon Kaen, there is no problem.
Question :
If I travel to another province in Thailand, do I have to report at the immigration?
Answer :
No, the landlord or house owner (hotel or house you are staying with during your traveling) will report immigration.
Question :
What are the tuition fees and living expenses?
Answer :
Tuition fees vary depending on the program and level of study. For instance, international undergraduate programs at KKU International College have specific tuition rates. KKU INTERNATIONAL COLLEGE The estimated monthly cost of living ranges from 8,000 to 15,000 THB (approximately 266 to 500 USD).