Unilinks - Bachelor of Business Administration (B.B.A.) (Marketing)

ABOUT THIS PROGRAM

The Department of Marketing is a department that focuses on producing graduates who can become marketers with knowledge, ability and morality, ready to be an important force of the country in the era of globalization, and are valuable personnel to organizations in both the business and government sectors.

In order to produce graduates with the aforementioned qualities, teaching in the Marketing Department focuses on enabling students to learn modern science, have a long-term vision, be able to set appropriate strategies that will help them achieve their goals, and be someone who works with a plan, a system, and discipline.

Students will develop initiative, creativity and expression to present products and services that meet the needs of the target group by applying knowledge of consumer behavior and marketing strategy planning to create competitive advantage and create maximum satisfaction for consumers, taking into account ethics and the impact on society and the environment.

To be a good marketer, one must have certain characteristics. Therefore, those who will study marketing well should have the same characteristics as those of a good marketer, namely, they should be:

- Dare to express yourself

– Like to contact and build relationships with people in general.

- Dare to make decisions with reason and logic.

– Likes to be creative

– Likes to analyze and research.

- Have determination and perseverance.

KEY INFORMATION

Degree

Bachelor

Language

English

Location

Thailand

Intake Start Date

Nov 2025

Study Format

On Campus

Duration

4 years

Program Highlight

Standard Program

Total Semester

Total Tuition Fees

119,600 THB (Approx) / per semester

Application deadline

Nov 2025

ABOUT UNIVERSITY

Thammasat University

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Asia Ranking 2025

EduRank Ranking 266

Programs

Students

Not Provided Yet

Thammasat University (TU) is the second oldest university in Thailand, teaching more than 33,000 students and employing more than 2,700 academic staff. Inaugurated in 1934 with social science and humanities to serve society’s thirst for modern knowledge, it is known as “the university for the people” and has since expanded its remit to include science, technology, and health.

Thammasat places an emphasis on sustainability by teaching the humanities, social sciences and STEM subjects in an environment that aims to create a “smart university”. This goal is being reached by introducing energy saving and renewable measures on campus, and by creating and implementing new technology that is environmentally friendly.

As Thailand shifts its political agendas towards meeting the United Nations Sustainable Development Goals, Thammasat University has become central to coordinating research and policy while helping to prioritise the country’s social mobility.

Thammasat is the first university in Thailand who has received an award on “Cultural Change for Sustainability” for its campaign to reduce single-use plastics from the International Sustainability Campus Network (ISCN) during the 2020 ISCN Awards Ceremony on 14th May, 2020. Thammasat is leading by example in setting its own targets to become a fully sustainable “smart university”.

Thammasat University, by Faculty of Economics, is also a co-host of Sustainable Development Solutions Network – Thailand (SDSN Thailand) from March 2020 until February 2022.

PROGRAM STRUCTURE

Key Courses:

Consumer Behavior
Market Research
Strategic Marketing
Integrated Marketing Communications
Digital Marketing

TUITION FEES

Tuition fees

119,600 THB (Approx) / per semester

Application fees

2,000 THB

Application fee cannot be refunded.

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ADMISSIONS PROCESS

Applicants must have -satisfactory SAT test scores AND

-English proficiency test scores TOEFL or IELTS or TU-GET AND

-Interview

TU-GET Paper-based: 500

TU-GET Computer-based: 61

TOEFL Internet-based: 61

IELTS Overall Band Score: 6.0 (With at least 5.5 in each individual section)

Possible Career Pathway

– Sales

– Market analysis and strategy formulation

– Advertising and public relations and customer relationship development

–Sales promotion

–Market research

– Marketing planning and budgeting

– Product development

– Marketing information systems

– Direct sales and direct marketing

– Various services

STUDENT's TESTIMONIALS

No testimonials available just yet — stay tuned!

FAQs

Question :

Can a proxy contact the University on my behalf, for instance in requesting important documents?

Answer :

"Yes. Please bring a proxy form, a certified copy of the student’s identity card, and a certified copy of the proxy’s identity card. "

Question :

How do I transfer credits?

Answer :

"Each faculty has different requirements. Please refer to www.reg.tu.ac.th >> Online Student Handbook >> Regulations on Faculty Transfer and Credit Transfer (for Undergraduates) >> Regulations on Credit Transfer "

Question :

What is the minimum/maximum number of credits I can enrol?

Answer :

"Semester 1 or 2: Minimum 9 credits, except in the case of illness which requires the Dean’s approval, or in the last semester of study only. Maximum 22 credits, except for 4th year students with approval from the Rector -Summer Semester: Maximum 6 credits. Students may enrol more than 6 credits but no more than 9 credits, in the case that it is their last semester of study, and with the Rector’s approval."

Question :

When can I register as a graduand?

Answer :

Students who have given notification may check the Graduand List about 1 month after having obtained test results for all subject at www.reg.tu.ac.th >> Graduands >> Graduand List or by logging in to see the Graduand Registration Menu.