Bachelor of Business Administration (B.B.A.) in International Marketing
Bachelor Degree
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Duration
4 years
Study Format
On Campus
No. of Student Mentors
71
Total Tuition Fees
490,000 THB (Approx)
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
4 years
Study Format
On Campus
No. of Student Mentors
71
Total Tuition Fees
490,000 THB (Approx)
Program
Key information
University
Program structure
Tuition fees
Admissions
Possible Career Pathway
Student's testimonials
F&Qs
ABOUT THIS PROGRAM
This program emphasizes the importance of understanding multinational consumers and advancing technology while implementing appropriate strategies in order to compete successfully in the international marketing scene. The program provides theoretical knowledge of international marketing and marketing management, understanding of the different backgrounds and cultures related and how it relates to international marketing and practice on how to continuously follow developments in marketing innovations.
KEY INFORMATION
Degree
Bachelor
Language
English
Location
Thailand
Intake Start Date
Data not available
Study Format
On Campus
Duration
4 years
Program Highlight
Dual Degree
Total Semester
8
Total Tuition Fees
490,000 THB (Approx) / in total
Application deadline
Data not available
ABOUT UNIVERSITY
Asia Ranking 2025
EduRank Ranking 223
Programs
29
Students
Not Provided Yet
Khon Kaen University (KKU), established in 1964, is a prestigious public research university located in Khon Kaen, Thailand. Spanning a vast 9.5 square kilometers, the main campus serves as a hub for academic excellence in the northeast region of the country. KKU hosts over 20 faculties, offering diverse programs in medicine, engineering, agriculture, humanities, and social sciences, catering to a student body of approximately 40,000. The university emphasizes research and innovation, particularly focusing on regional development and sustainability. Known for its global perspective, KKU collaborates with international institutions, facilitating exchange programs, joint research, and international degree offerings. The campus is equipped with modern libraries, research centers, student dormitories, sports complexes, and cultural facilities. Among its many offerings, the faculties of Medicine, Dentistry, Veterinary Science, and Engineering are especially notable, solidifying KKU’s reputation as a leading institution in Thailand.
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PROGRAM STRUCTURE
Program Structure
Bachelor of Business Administration (B.B.A.) in International Marketing
Total Credits: 120 Credits
General Education Courses: 30 Credits
Specific Requirement Courses: 84 Credits
Core Courses: 51 Credits
Major Required Courses: 33 Credits
Free Elective Courses: 6 Credits
Cooperative Education or Internship: 9 Credits
TUITION FEES
Tuition fees
490,000 THB (Approx) / in total
Application fees
2,000 THB
Application fee cannot be refunded.
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ADMISSIONS PROCESS
Admission Information for Foreign Applicants
1. Admission Channels
Foreign students with Grade 12 or equivalent qualification from a non-Thai educational system can apply via:
KKUIC Direct Admission (announced 2-3 times a year)
TCAS5 system
2. Qualifications
2.1 Academic Background:
Completion of Grade 12 or equivalent.
GED score for vocational degree holders: Minimum 580 (at least 145 per section).
2.2 Academic Performance:
GPAX for 5 or 6 semesters ≥ 2.00 out of 4.00 or equivalent.
2.3 English Proficiency (for non-native English speakers):
IELTS ≥ 5.0
TOEFL Paper-based ≥ 500, Computer-based ≥ 173, Internet-based ≥ 61
SAT Reading and Writing ≥ 450
2.4 Mathematics Proficiency:
SAT Math ≥ 450 (specific to some programs like International Entrepreneurship, Global Business, International Marketing, Tourism Management).
2.5 Missing Scores:
Applicants without English and Mathematics scores must take the KKUIC English Placement Test (ICEPT) and Mathematics Placement Test.
3. Application Process
3.1 Channels:
Portfolio Admission (TCAS1)
KKU Quota/Northeast Admissions (TCAS2)
Nationwide Direct Admission (TCAS3)
TCAS4 System
KKUIC Direct Admission (TCAS5)
3.2 Required Documents:
Recent photo (3×4 cm, no hat/sunglasses, taken within 6 months).
Copy of ID card or Passport.
Copy of Housing Registration (for Thai applicants).
Academic transcripts (GPAX or equivalent).
English and Math proficiency scores (IELTS, TOEFL, SAT, if available).
Recommendation letter (if applicable).
Name change certificate (if applicable).
Possible Career Pathway
International Marketing Manager
Digital Marketing Specialist
Brand Manager
Market Research Analyst
Global Product Manager
Social Media Strategist
Advertising Account Executive
Public Relations Consultant
Export and Import Marketing Specialist
Consumer Insights Analyst
STUDENT's TESTIMONIALS
No testimonials available just yet — stay tuned!
FAQs
Question :
How many faculties and colleges does KKU have?
Answer :
KKU comprises 19 faculties and 4 colleges, offering a wide range of programs across various disciplines.
Question :
Where can I find information about undergraduate admissions?
Answer :
Detailed information about undergraduate admissions, including application procedures and requirements, can be found on the KKU Admissions website.
Question :
Are there international programs available at KKU?
Answer :
Yes, KKU offers 57 international programs across various fields of study.
Question :
What facilities are available on campus?
Answer :
KKU boasts a range of facilities, including libraries, research centers, sports complexes, and creative spaces like the KKU Science Park and Innovation Hub. These facilities aim to enhance the learning experience and support student development.