Foundation in Arts

This programme is specially designed to prepare students for the field of communication. It also has a few subjects

that allow students to venture into Business, Psychology

and Sociology. There are four major communication subjects to enhance understanding in the field of communication.

As these subjects are also substantial in business degree programmes, students have

the option to choose electives

or pathways in Business or Psychology. Students are also given an insight into the creative and critical sides of writing to prepare them for an ultimate unique career.

Media and Communication Pathway

This programme is designed to enhance communication skills and media literacy skills required of future media practitioners. Students will be given an insight into the creative and critical side of writing, to prepare them for a career that requires the use of words and images to communicate ideas creatively and effectively via media such as television, radio, newspapers and the Internet.

Business Management Pathway

This programme will also allow students to study courses relevant to their desired degrees in the areas of management. These courses provide

a fundamental understanding of concepts

and principles of how an organisation works, organisational structure and behaviour, market structure and consumer behaviour.

Psychology Pathway

This programme is a pathway to a specialized degree in Psychology. These courses equip students with a fundamental understanding of concepts and theories to address intellectual, emotional, social, and psychological needs of individuals

Assessment

Assessment of individual courses in this programme consists of two components: • Continuous coursework (50%)

• Final examination (50%)

The continuous coursework component comprises different assessment tasks such

as projects, assignments, laboratory work, presentations, tests, and others as assigned throughout each semester. The final examination is conducted at the end of each semester. The assessments are subject to quality assurance procedures to maintain high standards and ensure fair assessment.

Progression

Students who have successfully completed the Foundation in Arts can choose to enter the following undergraduate programmes:

Media and Communication

• Bachelor of Arts (Hons) Mass Communications 3+0, in collaboration with University of Hertfordshire, UK

• Bachelor of Mass Communication (Hons), in collaboration with University of Hertfordshire, UK

• Bachelor of Media and Communication 3+0, in collaboration with Swinburne University of Technology, Australia

• Bachelor of Arts in Communication 4+0, in collaboration with Southern New Hampshire University, USA

Business

• Bachelor of Business (Hons) with Psychology • Bachelor of Business 3+0 (major in Finance/

Accounting/ Marketing/ Management/ International Business / Human Resource Management), in collaboration with Swinburne University of Technology, Australia

• Bachelor of Arts (Hons) Marketing 3+0, in collaboration with University of Hertfordshire, UK

Psychology

• Bachelor of Arts in Psychology 4+0, in collaboration with Southern New Hampshire University, USA

• Basic Education High School (10 years of schooling)
• Original Passport with validity of at least 12 months
• Original High school certificates and transcripts

Candidates without an Art subject or who do not have a credit in Art must pass Portfolio Review or Art Test conducted by the College

You can launch your career in one of these fields:

• Mass Communication
• Business
• Law
• Sociology
• Psychology