Bachelor of Media and Communication (3+0) in Collaboration with Swinburne University of Technology, Australia

The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.

This programme encompasses a major in Social Media and Advertising with a minor in Digital Marketing. A major in Social Media and Advertising gives students a comprehensive understanding of social media platforms and learn how to analyse new and emerging media technologies and drive their use and innovation across industry.

Students are required to complete all major courses, while minor courses are optional.

Professional recognition

Our advertising major is professionally accredited by the Media Federation of Australia.

Basic Education High School (10 years of schooling)

Original Passport with validity of at least 12 months

Original High school certificates and transcripts

One of the following examinations or their equivalents:

INTI Diploma; Completion of Diploma with an average of 60% or completion of Diploma in Mass Communication.

(English requirements: Study must be completed not more than two years prior to commencing study at Swinburne)

Malaysian Diploma; Any qualifications equivalent to Diploma (MQF Level 4) or Advanced Diploma (MQF Level 5) with minimum average of 60% (CGPA 2.4) are subject to Swinburne University's approval.

INTI Foundation; Average of 60% (CGPA 2.40). (Average 60% in English units. Study must be completed not more than two years prior to commencing study at Swinburne)

Foundation* ; Having completed a Foundation programme with an average of 65%.

(Average of 60% in English - study must be completed not more than two years prior to commencing study at Swinburne). Other Foundation programmes are subject to Swinburne University's approval.

STPM; Pass 3 subjects in STPM with minimum CGPA 2.50 and a credit in English at SPM level or its equivalent

Unified Examination Certificate (UEC); Pass UEC with 5Bs and Average of best 5 subjects - Score of 5 and below.

E.g. Student obtains the following marks for best 5 subjects: B4, B3, B3, B4, B6.

Total score is: 4 + 3 + 3 + 4 + 6 = 20. Average score = 20/5 = 4

(A1: 100 - 85; A2: 84 - 80; B3: 79 - 75; B4: 74 - 70; B5: 69 - 65; B6: 64 - 60; C7: 57 - 55; C8: 54 - 50; F9: 49 - 0)

Cambridge A Levels (A Levels incorporating Cambridge, GCE, Malaysia, Singapore & UK); Minimum value of 8 must be achieved in 3 subjects at A Levels. (Minimum grade C in IGCSE English plus completion of A Level - study must be completed not more than two years prior to commencing study at Swinburne)(Grades for A Levels: A*=6, A=5, B=4, C=3, D=2, E=1)

Australian Senior High School Certificate (e.g. South Australia Certificate of Education or VCE) ; Minimum Australian Tertiary Admission Rank (ATAR) of 60. Score of 30 in EAL (English as Alternate Language)

for Victorian Certificate of Education (VCE), or equivalent

Australian Foundation Programme(e.g. Monash University Foundation Year); Minimum score of 65%. (Average of 60% in Foundation English units - study must be completed not more than two years prior to commencing study at Swinburne)

International

Baccalaureate (IB); Evidence of IB Diploma Award. Minimum 6 subjects including minimum 4 in pre-requisite subjects. Minimum 24 points.

Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or minimum of 5 in English B (Higher Level)

*Australian Foundation and Swinburne University approved Malaysian Foundation

Please note that other qualifications will be assessed on a case-to-case basis and subject to Swinburne University’s approval.

Note: For Bachelor of Media and Communication, students need to obtain a credit in English at SPM level or its equivalent.

English Language Requirements

IELTS Overall 6.0 (No individual band below 6.0)

TOEFL iBT Overall 64 (No less than 13 in reading, 12 in listening, 18 in speaking, 21 in writing)

PTE 50 (Communication skill no less than 50)

SPM English 1119 (GCE-O) with minimum C grade & successful completion of A-Level/STPM.

GCE O-Level Credit in English

STPM Grade C in 920 English Literature

MUET Band 4

Cambridge English C1 Advanced 169 (No band less than 169)

INTI Academic English Programme (AEP) (Level 4) Pass Level 4 with minimum 60%

International Baccalaureate (IB) Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or minimum of 5 in English B (Higher Level)

Common European Framework B2

You can launch your career in one of these fields:

• Digital advertising specialist
• Digital marketer
• Social Media Officer
• Social Media Producer