Bachelor of Arts (Honours) Marketing (3+0) in collaboration with University of Hertfordshire, UK
Bachelor Degree
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
3 years
Study Format
On Campus
No. of Student Mentors
65
Total Tuition Fees
81,340 RM (Approx)
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
3 years
Study Format
On Campus
No. of Student Mentors
65
Total Tuition Fees
81,340 RM (Approx)
Program
Key information
University
Program structure
Tuition fees
Admissions
Possible Career Pathway
Student's testimonials
F&Qs
ABOUT THIS PROGRAM
This programme aims to provide students with the knowledge and understanding necessary to equip them for a career in marketing management, product management, service delivery, or marketing insight. Each level includes modules that build on each other in the fields of marketing, communications, data/insights and employability. There is a strong emphasis in this degree on data analysis and entrepreneurship.
Students specialising in Marketing programme will also be equipped with practical skills required for an increasingly digital landscape.
Highlights
• A comprehensive learning experience with a mix of face-to-face and online learning through Canvas, with access to course materials and assignments
• Exposure to real industry projects and practical learning experience via international faculty, overseas guest lecturers and live lecture conferencing
• Opportunity for students to participate in the Semester Abroad Programme (SAP) and experience different cultures and environments, helping them expand their global perspectives
KEY INFORMATION
Degree
Bachelor
Language
English
Location
Malaysia
Intake Start Date
Jul 2025
Study Format
On Campus
Duration
3 years
Program Highlight
Standard Program
Total Semester
9
Total Tuition Fees
81,340 RM (Approx) / in total
Application deadline
Oct 2025
ABOUT UNIVERSITY
Asia Ranking 2025
EduRank Ranking 1488
Programs
140
Students
80,000
Why INTI?
- At INTI, we believe in an education that will empower you for life.
- Gain the best quality education with world class facilities and resources, regardless of your field of studies.
- Achieve an added edge while expanding your global perspectives through our collaborations with highly acclaimed international universities.
- Experience quality education that prepares you to face the challenges in the global market.
The Way We Teach
Our innovative and collaborative approach through a holistic teaching and learning management system and strong collaboration with global industry leaders prepare you for the real world. Using the Canvas Learning System students can experience the following benefits:
Transparent, real-time collaborative platformto ensure every student contributes to team success.
Equipping students with 21st century skill sets such as critical thinking, creativity, collaboration and communication.
International Partnerships
Take your learning experience to a whole new level by studying with the INTI Edge. Our collaboration with highly acclaimed universities around the world enables your to gain an added edge of qualification while expanding your global perspectives.
Going beyond paper qualification, our internationally recognised education will enrich you with the right skills and attributes to excel at whatever you do and wherever you go.
At INTI, we have taken the lead to champion a whole new learning experience with an International, Innovative and Individualised kind of education.
Individual Development
Studying at INTI gives you an opportunity to develop and enhance your academic and personal development.
Every year more and more graduates join the workforce. Among a sea of graduates, there’s only one decisive way to stand out from the crowd and to get the job that you want – to demonstrate outstanding 21st century skills and gain work experience even before you graduate.
From our hands-on learning experience to our partnerships with industry leaders like LinkedIn, Google My Business, Microsoft and IBM our programmes truly enhance your employability.
Our Belief
Education must change to meet the needs of tomorrow’s world.
Our Vision
Be the champion of change, reinventing education for the dynamic leaders of the future.
Our Mission
We will provide the most international, innovative and individualised education.
Our core values
- Student-centric
- Trustworthy
- Accountable
- Respectful
- Spirited
See more
PROGRAM STRUCTURE
Year 1
Economics for Business
English for Business Studies 1
English for Business Studies 2
Essentials Skills in Marketing
Preparing for Professional Success
Principles of Marketing
Introduction to Marketing Communications
Content Creation
Digital Landscape
Understanding Data
Year 2
Managing People
Enhancing Employability in Marketing
E-Portfolio and Employer Relations
Consumer Behaviour
Digital Marketing in Practice
Marketing Insights, Analysis and Planning
Social Media and Social Influence
Marketing Research
Innovation and Business Model Design
Year 3
The Future of Marketing
Branding and Communications Strategy
Digital Venture Creation
Global Marketing
Agency Practice and Management
Strategic Product Management
Electives**
Choose from the following
Digital Economy and Integrated Marketing Communications OR
Dissertation - Marketing
MPU Subjects
Appreciation of Ethics and Civilisation (Local students) / Malay Communication 2 (International students)
Philosophy and Current Issues
Bahasa Kebangsaan A* / Design Thinking
Corporate Social Responsibility and Community Engagement
Integrity and Anti-Corruption
TUITION FEES
Tuition fees
81,340 RM (Approx) / in total
Application fees
3,120 RM
Application fee cannot be refunded.
Get a Free Consultation!
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Our student ambassadors can walk you through the admission process, step by step.
ADMISSIONS PROCESS
Basic Education High School (10 years of schooling)
Original Passport with validity of at least 12 months
Original High school certificates and transcripts
One of the following examinations or their equivalents:
STPM A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
A-level A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
Foundation Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a credit in Mathematics and a credit in English at SPM/equivalent
UEC 5Bs including at least a pass in Mathematics and a credit in English
SAM Pass 5 subjects with ATAR 70%, a pass in English and Mathematics and no subject below 50%
NSW (HSC) Minimum 10 units with UAI (ATAR) 70%, a pass in English and Mathematics and no subject below 50%
International Baccaulareate (IB) Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
CPU Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
Diploma Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.00*, a credit in Mathematics and a credit in English at SPM / equivalent
Others Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
English Requirement
IELTS Score of 6.0 (with no less than 5.5 in any band)
TOEFL 72 with band scores of reading 18, writing 17, listening 17, speaking 20
Cambridge English First (also known as First Certificate in English) 169 overall with a minimum of 162 in each component
PTE 59 with no less than 42 in any band
MUET 4.0
SPM Grade C
An equivalent qualification in English Language
Possible Career Pathway
You can launch your career in one of these fields:
- Brand Manager
- Product Manager
- Market Research Manager
- Customer Service Manager
- Sales Manager
STUDENT's TESTIMONIALS
FAQs
Not provided yet