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Bachelor of Arts (Honours) Advertising and Digital Marketing 3+0 in collaboration with the University of Hertfordshire, UK

INTI International University

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Duration

3 years

Study Format

On Campus

No. of Student Mentors

65

Total Tuition Fees

81,340 RM (Approx)

Mentor
Mentor
Mentor
Mentor
Mentor
+48

ABOUT THIS PROGRAM

This programme integrates the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to equip students with the knowledge and skills needed for a career in advertising and digital marketing, whether on the client side or within creative agencies. This programme strikes a balance between academic underpinning and the creative and digital skills required for employment.


Students will be expected to engage at a strategic level in campaign planning, whilst also acquiring practical skills such as copywriting, video editing, and basic digital design, alongside knowledge of and the practical application of marketing technology.

KEY INFORMATION

Degree

Bachelor

Language

English

Location

Malaysia

Intake Start Date

Jul 2025

Study Format

On Campus

Duration

3 years

Program Highlight

Standard Program

Total Semester

9

Total Tuition Fees

81,340 RM (Approx) / in total

Application deadline

Oct 2025

ABOUT UNIVERSITY

Asia Ranking 2025

EduRank Ranking 1488

Programs

140

Students

80,000

Why INTI?


  • At INTI, we believe in an education that will empower you for life.
  • Gain the best quality education with world class facilities and resources, regardless of your field of studies.
  • Achieve an added edge while expanding your global perspectives through our collaborations with highly acclaimed international universities.
  • Experience quality education that prepares you to face the challenges in the global market.


The Way We Teach


Our innovative and collaborative approach through a holistic teaching and learning management system and strong collaboration with global industry leaders prepare you for the real world. Using the Canvas Learning System students can experience the following benefits:

Transparent, real-time collaborative platformto ensure every student contributes to team success.

Equipping students with 21st century skill sets such as critical thinking, creativity, collaboration and communication.


International Partnerships


Take your learning experience to a whole new level by studying with the INTI Edge. Our collaboration with highly acclaimed universities around the world enables your to gain an added edge of qualification while expanding your global perspectives.


Going beyond paper qualification, our internationally recognised education will enrich you with the right skills and attributes to excel at whatever you do and wherever you go.


At INTI, we have taken the lead to champion a whole new learning experience with an International, Innovative and Individualised kind of education.


Individual Development

Studying at INTI gives you an opportunity to develop and enhance your academic and personal development.


Every year more and more graduates join the workforce. Among a sea of graduates, there’s only one decisive way to stand out from the crowd and to get the job that you want – to demonstrate outstanding 21st century skills and gain work experience even before you graduate.


From our hands-on learning experience to our partnerships with industry leaders like LinkedIn, Google My Business, Microsoft and IBM our programmes truly enhance your employability.


Our Belief

Education must change to meet the needs of tomorrow’s world.


Our Vision

Be the champion of change, reinventing education for the dynamic leaders of the future.


Our Mission

We will provide the most international, innovative and individualised education.


Our core values

  • Student-centric
  • Trustworthy
  • Accountable
  • Respectful
  • Spirited

See more

PROGRAM STRUCTURE

Year 1

Content Creation

Digital Landscape

Economics for Business

Essential Skills in Marketing

Introduction to Marketing Communications

Preparing for Professional Success

Principles of Marketing

Understanding Data

Year 2

Advertising Concepts and Creativity

Campaign Insights, Analysis and Planning

Consumer Behaviour

Digital Experience

Enhancing Employability in Marketing

Managing People

Marketing Research

Social Media and Social Influence

Year 3

Agency Practice and Management

Branding and Communications Strategy

Digital Analytics and Social Media Monitoring

Global Marketing

Managing the Customer Journey

The Future of Marketing

Electives**

Choose from the following

Integrated Marketing Communications and Strategic Product Management

Dissertation – Marketing

MPU Subjects

Appreciation of Ethics and Civilisations (Local Students) / Malay Communication 2 (International Students)

Philosophy and Current Issues

Bahasa Kebangsaan A* / Design Thinking

Corporate Social Responsibility and Community Engagement

Integrity and Anti-Corruption

TUITION FEES

Tuition fees

81,340 RM (Approx) / in total

Application fees

3,120 RM

Application fee cannot be refunded.

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ADMISSIONS PROCESS

Progress Bar

Basic Education High School (10 years of schooling)

Original Passport with validity of at least 12 months

Original High school certificates and transcripts


One of the following examinations or their equivalents:

Foundation/Pre-University; Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a credit in Mathematics and a credit in English at SPM / equivalent

Diploma; Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.001, a credit in Mathematics and a credit in English at SPM/equivalent.


English Requirements

IELTS 6.0 (with no less than 5.5. in any band)

TOEFL 72 with band scores of reading 18, writing 17, listening 17, speaking 20

Cambridge English First 169 overall with a minimum of 162 in each component

PTE 59 with no less than 42 in any band

MUET 4.0

SPM/O-Level Grade C

Other an equivalent qualification in English Language


Possible Career Pathway

Digital Marketing Specialist, Content Strategist, Marketing Research Analyst, Social Media/Digital Marketing Manager, Creative Director, Brand Manager, Web Media Advertising Specialist, Marketing Coordinator, Creative Production Manager

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