Unilinks - Bachelor of Business Administration (Marketing)

ABOUT THIS PROGRAM

Marketing seeks to take a product or service, identify its ideal customers, and draw the customers' focus to the product or service. Being seen is critical for all businesses, and at BU International, we mix the latest technology with a hands-on approach to develop your unique skills and meet the needs of marketing in today’s and tomorrow's environments.

A BU International degree in Marketing will explore topics such as E-Marketing Research, E-commerce Marketing, Digital Marketing, Progressive Marketing, Customer Engagement and Sales, E-CRM and Strategy, Social Media, and Online Reputation. Students will also gain knowledge of and practice the skills necessary to conduct professional-level customer research, market research, and data analytics.

Within the Marketing program, you will continuously align with global business trends and acquire the necessary expertise to thrive in marketing-related organizations of any scale or nature.

Additionally, we are a pioneering university in the use of MarTech, a cutting-edge platform that helps create, communicate, execute, and optimize marketing for products and services.

Why study this field?

Discover the magic of marketing with our multinational experienced faculty and put your talent to the test in real-world projects

Learn to develop global marketing strategies based on real consumer insights to provide a strong foundation for any venture

Enjoy a dynamic learning environment with international industry experts as your mentors

Apply your skills to real cases to ensure you are ready to succeed

Connect with our corporate partners and benefit from the professional marketing community

Content and knowledge are up to the trend of business which are able to apply in offline, online and omni channels

Develop the knowledge to become a strategic marketing planner, a creative thinker, and a real-world practitioner exposed to the dynamics of marketing technology (MarTech)

ABOUT UNIVERSITY

Bangkok University

9, 1 Phahonyothin Rd, Khlong Nueng, Khlong Luang District, Pathum Thani 12120 Thailand

Asia Ranking 2025

EduRank Ranking 1054

Programs

21

Students

31,110

Over the span of 60 years, we have persistently adapted to meet the demands of the times, witnessing Thailand's social evolution from its developmental era to financial bubbles, globalization, the emergence of the 3G-4G-5G eras,and beyond. Our curricula, teaching methods, facilities, technology, and environment have all undergone a profound evolution, guided by our unwavering belief in "designing the future with your own passion."

Let's journey back to the beginning.

The year 1962, or 2505 in the Thai calendar, was memorable for a number of reasons. The world was witnessing the intensifying Cold War due to the Cuban Missile Crisis. It was the year Bob Dylan took the stage in a New York club, playing "Blowing in the Wind," singing about elusive answers carried away by the wind. The year also marked the debut of the first James Bond film, 'Dr. No,' on theater screens, while the launch of the world's first communication satellite drew the world's gaze towards the stars.

In Thailand, the Cold War left its impact as the United States established a military base in Korat. It was also a year of sorrow when Hurricane Harriet struck and caused severe devastation.

But it was also on Christmas day of that year that a significant event took place—the founding of Thailand's first preeminent private educational institution, Bangkok University. Founded by Dr. Surat Osathanugrah (former chairman of the O. A. N. Photo Association and former vice president of the Thai Photographic Society) and Dr. Pongtip Osathanugrah, with Dr. Charoen Kantawong as its inaugural dean.

During that era of national development, most young individuals aspired to serve in government roles. Nevertheless, these forward-thinking pioneers recognized the pivotal role of private organizations in the country's progress. They were firmly committed to producing skilled and qualified personnel for Thailand's private sector. Ever since that historic day, the university has experienced steady growth, ultimately evolving into the prestigious institution it is today, known as 'Bangkok University' in the year 2527 (1984).

In the present day, Bangkok University stands as a distinguished institution, taking a prominent role in shaping the current era. Our commitment to cultivating generations of graduates, equipped with quality, creativity and an entrepreneurial spirit, has forged them into vital agents of progress in Thai society, adept at navigating the continuously shifting global environment.

Philosophy

Our mission is to develop Bangkok University into a creative and quality-focused educational hub. We aspire to lead tertiary education in Thailand, fostering sustainability and producing graduates with innovative thinking and entrepreneurial spirit. These graduates will create value for organizations and society, contributing ethically and morally to the creative economic ecosystem.

Resolutions

Bangkok University collaborates extensively with leading businesses and the private sector to modernize our curricula to align with market demands. We provide students with opportunities to engage in cooperative internships with prominent organizations, enabling them to acquire professional experience and readiness for future employment or entrepreneurship."

Value

Embed a ‘CREATIVE’ Culture

C = Creativity

R = Responsibility

E = Excellence

A = Agility

T = Trust

I = Internationalization

V = Vision

E = Entrepreneurial Spirit

Objective

Our mission is to develop Bangkok University into a creative and quality-focused educational hub. We aspire to lead tertiary education in Thailand, fostering sustainability and producing graduates with innovative thinking and entrepreneurial spirit. These graduates will create value for organizations and society, contributing ethically and morally to the creative economic ecosystem.

Identity

Creative Thinking, Entrepreneurial Spirit, Global Perspective.

PROGRAM STRUCTURE

Year 1

• Fundamental Marketing and Business

Year 2

Major Courses

• MarTech

• Consumer Behaviour

• Research

Year 3

• Elective Courses

• Double Degree at MQ

• Graduate in 3.5 yrs

• Personality Development

Year 4

• Top-up Degree in

• Internship

• Seminar

• Project Management

ADMISSIONS PROCESS

Preparation

With a cumulative GPA of 4 more semesters, you can apply for admission immediately.

Qualification and Required Documents

Required Documents

High school transcript and/or diploma ( Please clarify – original, copy, certified)

Must be paid by Cashier’s Check, issued by a bank, made payable to “ Bangkok University.”

A copy of your transcript from your present university/higher education institution with course descriptions. Original transcripts and course descriptions with translations from credible organizations are required.

A letter of recommendation (For scholarship application only)

A copy of your TOEFL score with a minimum score of 500 (paper-based) or 61 (internet-based); or IELTS score with a score of no less than 5.0 in all bands (waived for native speakers of English)

A portfolio (For Computer Graphics and Multimedia Major Only)

For any certificates or transcripts not written in English or Thai, please also submit an English translation certified by the educational institution.

Qualification

For those who have completed high school in the ordinary or vocational stream or its equivalent from an education institution under the Ministry of Education’s recognition:

Admission Criteria for International Programs

1. Applicants meeting the following qualifications will be exempted from the written test and foundational study:

IB diploma holders with a minimum grade of 4 in 5 subjects.

IGCSE, GCSE, or GCE 'O' level certificate holders with a minimum of 5 subjects and passing GCE 'A' level in 3 subjects with a total of 8 subjects. Grades must not be lower than C.

GED scores of 720 or above for the new system or 3,600 or above for the old system.

2. Applicants with English language proficiency test scores meeting the specified criteria (scores valid for up to 2 years) will be exempted from the written test and foundational study:

TOEFL 500 (Paper-Based), 173 (Computer-Based), 61 (Internet-Based)

IELTS 5.0 overall and in all skills

SAT 1,000 in both critical reading and mathematics sections

Duolingo English Test (DET) 80 in all sub-scores

Pearson Test of English (PTE) at least 43 scores

BU Placement Test (BU Test)

3. Applicants without English proficiency test scores or eligible exemptions must take the BU Placement Tests for written evaluation.

4. Applicants with qualifications equivalent to high school completion both domestically and internationally must undergo the written test according to the university's regulations.

5. For applicants without English proficiency scores or those who do not wish to take the BU Placement Tests, the Preparatory English Course is available. Upon meeting the university's specified criteria, students can enroll in international programs at Bangkok University.

2. International program starting from academic year 2025 onwards

Required Documents

High school transcript and/or diploma ( Please clarify – original, copy, certified)

Must be paid by Cashier’s Check, issued by a bank, made payable to “ Bangkok University.”

A copy of your transcript from your present university/higher education institution with course descriptions. Original transcripts and course descriptions with translations from credible organizations are required.

A letter of recommendation (For scholarship application only)

A copy of your TOEFL score with a minimum score of 500 (paper-based) or 61 (internet-based); or IELTS score with a score of no less than 5.0 in all bands (waived for native speakers of English)

A portfolio (For Computer Graphics and Multimedia Major Only)

For any certificates or transcripts not written in English or Thai, please also submit an English translation certified by the educational institution.

Qualification

Completed high school education or equivalent from an institution accredited by the Thai Ministry of Education

Completed high school education or equivalent with a foreign qualification according to the announcement of the Council of University Presidents of Thailand.

Admission Criteria for International Programs

Qualifications for Applicants Exempted from Submitting English Proficiency Test Scores and Taking Preparatory English Courses

- IB Diploma Course Results (IBCR) holders with a minimum grade of 4 in 5 subjects.

- Passing GCE 'A' level in 3 subjects with a total of 8 subjects. Grades must not be lower than C.

- GED scores of 720 or above for the new system or 3,600 or above for the old system.

- BTEC Level 3 Higher National Diploma

- Applicants who hold American, Australian, British, Canadian, Irish, New Zealand, and South African nationalities.

Applicants with English language proficiency test scores meeting the specified criteria (scores valid for up to 2 years) will be exempted from the written test and foundational study:

- TOEFL iBT score of at least 61 or 500 (Paper-Based) or 173 (Computer-Based)

- IELTS score of at least 5.0 in all bands

- SAT score of at least 500 in both Verbal and Math

- PTE score of at least 43

- Duolingo score of at least 80 in all skills

- TU-GET Computer-based score of at least 61 or Paper-based score of at least 500

- CU-TEP score of at least 70

- British Council EnglishScore of at least 400

- BU Placement Test Online score of at least 35 or Paper-based score of at least 60

Applicants without English proficiency test scores or eligible exemptions must take the BU Placement Tests for written evaluation.

Applicants with qualifications equivalent to high school completion both domestically and internationally must undergo the written test according to the university's regulations.

For applicants without English proficiency scores or those who do not wish to take the BU Placement Tests, the Preparatory English Course is available. Upon meeting the university's specified criteria, students can enroll in international programs at Bangkok University.

Possible Career Pathway

Job Opportunities

Marketing Specialist

Marketing Manager

Marketing Strategic Planner

Marketing Research

Omni Marketing

Product Manager

Business Developer

Business Analytics

Marketing Analyst

Content Marketing

Digital Marketer

Sales Executives

Advertising Manager

Account Executive

MarTech Manager

CRM Manager

Marketing Technologist

Data Analyst

Marketing Automation Specialist

SEO/SEM Specialist

Social Media Manager

STUDENT's TESTIMONIALS

No testimonials available just yet — stay tuned!

FAQs

Question :

What are the English language requirements for BU International?

Answer :

English-language proficiency test score report: (results are valid for 2 years) - TOEFL iBT score of at least 61 or TOEFL 500 (Paper-Based) or 173 (Computer-Based) - IELTS 5.0 overall and in all skills - SAT 1,000 in both critical reading and mathematics sections - Duolingo English Test (DET) 80 in all sub-scores - Pearson Test of English (PTE) at least 43 scores - BU Placement Test (BU Test) English-language proficiency test score report starting from academic year 2025 onwards - TOEFL iBT score of at least 61 or TOEFL 500 (Paper-Based) or 173 (Computer-Based) - IELTS score of at least 5.0 in all bands - SAT score of at least 500 in both Verbal and Math - PTE score of at least 43 - Duolingo score of at least 80 in all skills - TU-GET Computer-based score of at least 61 or Paper-based score of at least 500 - CU-TEP score of at least 70 - British Council EnglishScore of at least 400 - BU Placement Test Online score of at least 35 or Paper-based score of at least 60 *Bangkok University has a test available if you do not have a valid English proficiency test score. The English proficiency test is waived for applicants who are native speakers of English

Question :

What if I don’t have an English proficiency score?

Answer :

If you do not have an English proficiency score, you may be required to take an English language assessment offered by the university or apply for a preparatory English course.

Question :

When is the application deadline?

Answer :

Semester 1 Application Deadline: - For applicants with an English proficiency score: Before the end of July. - For applicants without an English proficiency score: Before the end of May. Semester 2 Application Deadline: - For applicants with an English proficiency score: Before the end of October. - For applicants without an English proficiency score: Before the end of August. *Please be aware that some majors may close when they reach full capacity.

Question :

How can I credit transfer?

Answer :

Answer "To initiate a credit transfer, please prepare the required documents: - Photocopy of your original transcript (both the original and English translation). - Course descriptions from your previous institution (both the original and English translation). - A photocopy of the information page of your passport. - High school or equivalent transcript and certificate (both the original and English translations, if applicable)."

Question :

When will I receive the letter of acceptance and student visa?

Answer :

You will receive the letter of acceptance after your application is approved. Once your payment is processed, the university will proceed with your student visa application. The student visa is typically received approximately 1-2 months before the start of the semester. Please make sure to complete all required steps promptly to ensure a smooth process.

Question :

Where can I find accommodation?

Answer :

Excited about joining BU, but curious about where to live, what the housing looks like and the cost? We realize that Bangkok University students come all around the world, so we put together a list of some of the options that are available for you.

Question :

Are there any scholarships available?

Answer :

Invest in Your Dreams: Discover Our Scholarships! At Bangkok University, we provide a wide range of scholarships for exceptional students excelling in diverse fields. Whether you're a creative genius, a top-performing student, an active participant, a skilled athlete, a rising star in the entertainment industry, or a committed social developer, we have scholarships tailored to suit your talents. If you believe your past accomplishments make you eligible, discover our varied scholarships here.

Question :

Do I need to have health insurance?

Answer :

Health insurance is not mandatory, but we do provide accidental insurance for our students. This insurance can provide coverage in case of accidents or emergencies, and it's a good option to consider for added protection during your studies at BU International.

Bachelor of Business Administration (Marketing)

ABOUT THIS PROGRAM

KEY INFORMATION

ABOUT UNIVERSITY

PROGRAM STRUCTURE

TUITION FEES

ADMISSIONS PROCESS

Possible Career Pathway

STUDENT's TESTIMONIALS

FAQs