Unilinks - B.Econ. (Business Economics)

ABOUT THIS PROGRAM

The Bachelor of Economics in Business Economics (B.Econ.) program at Assumption University originated in 2005 by the former Dean of Martin de Tours School of Management and Economics, Dr. Cherdpong Sibunruang. This was a vision of the President Emeritus, Bro. Martin Komolmas, to create an Economics program with a well integration of business and other related disciplines. The rationale of having a Business Economics program is that economics provides the foundation for all business fields and fosters analytical and critical thinking skills, which are vital for all business graduates in the period of change and integration of skills.

Our Business Economics program provides a truly international learning environment as faculty members and students come from various countries around the world, such as Canada, China, Myanmar, Pakistan, South Korea, Taiwan, and Vietnam. Over 200 undergraduate students are currently enrolled in the program. We have produced more than 350 graduates, and they have been recruited by organizations in both private and public sectors.

A degree in Economics allow graduates to better understand the global dynamics of today and open a wealth of opportunities for graduates in shaping their future career. In addition, Martin de Tours School of Management and Economics at Assumption University has a long-standing reputation in business education, which is the core strength of the Department of Business Economics.

The program is designed to develop the numerical and analytical skills in creative and innovative ways. Through encouraging intellectual curiosity, and critical reflection, ethical deliberation, students would be prepared for the most challenging career opportunities in the future. Students are offered an attractive Design-It-Yourself program where they can mix-and-match courses to meet their innovative needs and be rewarded with professional certificates. Professional certificates are awarded for MSME courses as well as courses from other faculties thereby enhancing the learning experience of students. With a flexible curriculum, students can design their own learning experience to prepare them for their future career of choice where future career opportunities are further strengthened through specific business fields’ specialization.

The Bachelor of Economics in Business Economics offers graduates an understanding about the trends in trade and economics. Graduates can study economic and statistical data encompassing many disciplines and as a result, can complete various analytics regarding economic phenomena and possible scenarios. Moreover, the data driven program equips students with top notch data analytical skills and knowledge that meets the high demand in the job market. Our graduates and notable alumni enjoy outstanding job placement rates with excellent average starting salary and benefits, ranking among the top in the job market.

KEY INFORMATION

Degree

Bachelor

Language

English

Location

Bangkok, Samut Prakan

Intake Start Date

May 2025

Study Format

On Campus

Duration

3.5 years

Program Highlight

Standard Program

Total Semester

Total Tuition Fees

575,000 THB In Total

Application deadline

Aug 2025

ABOUT UNIVERSITY

Assumption University

Hua Mak Campus, 592/3 Soi Ramkhamhaeng 24, Ramkhamhaeng Rd., Hua Mak, Bang Kapi, Bangkok Thailand 10240 Thailand

Asia Ranking 2025

Data Not Available

Programs

Students

112,152

Assumption University originated from Assumption Commercial College in 1969 as Assumption School of Business. In 1972, it became "Assumption Business Administration College" (ABAC) with approval from the Ministry of Education. It was accredited in 1975 and granted university status in 1990.

It is a non-profit institution administered by the Brothers of St. Gabriel, a Catholic religious order founded in France in 1705. The congregation has run educational institutions in Thailand since 1901. Assumption University is an international community of scholars, enlivened by Christian inspiration, pursuing truth and knowledge through interdisciplinary approaches and cybertechnology.

Vision

Assumption University of Thailand envisions itself as an international community of scholars, enlivened by Christian inspiration, engaged in the pursuit of Truth and Knowledge, and serving human society, especially through the creative use of interdisciplinary approaches and technology. It envisions its graduates as healthy and open-minded persons, characterized by personal integrity, an independent mind, and creative thinking. They are expected to be professionally competent, willing to exercise responsible leadership for economic progress in a just society, and able to communicate effectively with people from other nations and participate in globalization.

Mission

Assumption University, an International Catholic University, is committed to be the light that leads learners and its stakeholders from all parts of the world towards wisdom, Truth, and Christian values and to discover “Treasure Within” themselves. Through effective teaching and research pedagogies of international standards, along with community engagement, the University aims to form individuals to be intellectually competent, morally sound, and spiritually enriching, accountable, righteous, and service-minded citizens who excel in serving communities comprising diverse cultures.

PROGRAM STRUCTURE

A. General Education Courses 24 credits

General Education Required Courses (15 credits)

ELE 1002 Communication English II 3

ELE 2000 Academic English (Prerequisite: ELE 1002) 3

ELE 2001 Advanced Academic English (Prerequisite: ELE 2000) 3

GE 2202 Ethics 3

General Education Elective Courses (9 credits)

Students must take a total of 9 credits from the chosen courses with a minimum D grade.

ADX 1101 Art and Design Appreciation

ADX 1102 Design Culture Exposure

ADX 1140 Journey for Urban Art and Culture Exploration

ADX 1240 Artist Studio (Painting and Rendering)

ADX 1303 Design Communication

CA 1110 Art and Beauty of Living

CA 1201 Creative Photography

CA 1202 Computer Graphic for Presentation Design for Pitching

CSX 3301 Fundamentals of Computer Programming

EG 1001 Digital Literacy

EG 1002 Application Design for Everyone Literacy

EG 1003 Introduction to Internet of Things (IoTs) Literacy

EG 1004 Artificial Intelligence for Beginners

EG 1005 3D Modelling and 3D Printing Technology

FT 1003 Food Factory Explore Trip (Special course)

FT 1004A Food-Agri-Bio Tech Trend Update (Part A)

FT 1004B Food-Agri-Bio Tech Trend Update (Part B)

FT 1005 Sustainability and Circular Living

FT 2003A Foods Changing the World (Part A)

FT 2003B Foods Changing the World (Part B)

FT 2004 Drinkology: The Art of drinking

FT 2005 Food Zodiac

GE 1104 Thai Historical Perspectives

GE 1107 Perspectives in Politics and Economy

GE 1204 Physical Education

GE 1205 ASEAN Ways

GE 1209 Psychology Application in Daily Life

GE 1302 Ecology and Sustainability

GE 1303 Science for Sustainable Future

GE 1403 Thai Language for Professional Communication (For Thai students)

GE 1408 Thai Usage (Required course for Thai students from International Program)

GE 1409 Thai Language for Intercultural Communication (For Non-Thai students)

GE 1410 Thai for Profession Communication (For Thai students)

GE 1411 Thai Language for Multicultural Communication (For Non-Thai students)

GE 1412 Introductory Thai Usage (For Thai students from International Program)

GE 1413 Introduction to Korean Language and K-pop Culture

GE 1414 Introduction to Spanish Language and Culture

GE 1415 Storytelling and Presentation Skills in English

GE 2102 Human Heritage and Globalization

GE 2103 Art of Reasoning

GE 2110 Human Civilizations and Global Citizens

GE 2207 Sport, Health and Wellness Development

GE 2209 The Power of Personality in Leadership

GE 2210 Love and Art of Living

GE 2212 Exotic Thai Food and Crafts

GE 2213 Thai Market Vendor Exposure

GE 2304 Lifestyles and Sustainability in Dynamic World

GE 3401 Public Speaking in Thai

ITX 2004 UI/UX Design and Prototyping

ITX 2005 Design Thinking

ITX 3002 Introduction to Information Technology

ITX 4502 Tech Startup

LLB 1501 Business Law (For Non-Law students)

LLB 1502 Fundamentals of Tax Law (For Non-Law students)

LLB 4540 International Business Law and Start-Up Business (For Non-Law students)

LLB 4806 Business and Human Rights (For Non-Law students)

MU 1002 Pop Music Appreciation

MU 1231 History and Literature of Music

MU 2531 Music Business

MU 3620 Music Therapy

MU 4223 Music in Human Life

NGE 0110 First Aid and Basic Life Support (For Non-Nursing students)

NGE 0111 Innovative Media and Project Influencing Health Risk Behavior (For Non-Nursing students)

B. Specialized Courses 104 credits Business Core Courses (43 credits)

For students earning the B.ECON degree; students must take a total of 43 credits from the chosen specialization with a minimum C grade.

BBA 1110 Seminar in Business I

BBA 1111 Business Essential: A Design Thinking Approach

BBA 1112 Digital Literacy

BBA 1113 Mathematics for Business

BBA 1120 Seminar in Business II

BBA 1121 Marketing in Practice

BBA 1122 Statistics for Business

BBA 1123 Management in Dynamic Context

BBA 1125 Fundamentals of Financial Accounting

BBA 2110 Seminar in Business III

BBA 2112 Data Analytics Essentials

BBA 2114 Financial Environment and Financial Planning

BBA 2115 Fundamentals of Managerial Accounting

BBA 2120 Seminar in Business IV

BBA 2124 Corporate Financial Management

BEC 1110 Microeconomics I

BEC 1210 Macroeconomics I

Major Required Courses (46 credits) For students earning the B.ECON degree; students must take a total of 46 credits from the chosen specialization with a minimum C grade.

BEC 2310 Calculus

BEC 2311 Applied Econometrics

BEC 2410 Economic Reasoning

BEC 3010 Professional Seminar in Business Economics

BEC 3110 Microeconomics II

BEC 3111 Game Theory

BEC 3112 Managerial Economics

BEC 3113 Industrial Organization

BEC 3210 Macroeconomics II

BEC 3301 Computer Tools for Economic Analysis

BEC 3311 Time Series Analysis and Forecasting

BEC 3312 Business Intelligence

BEC 3314 Cost and Benefit Analysis

BEC 3410 International Economics

BEC 3411 Senior Project I

BEC 3412 Senior Project II

Business Concentration Courses (15 credits) Students must take a total of 15 credits from one of the chosen specializations with a minimum D grade.

Business Economics Practicum Concentration *Subject to the approval from the department*

BEC4001 Business Economics Practicum I

BEC4002 Business Economics Practicum II

BEC4003 Business Economics Practicum III

BEC4004 Business Economics Practicum IV

BEC4005 Business Economics Practicum V

Advanced Business Economics Concentration *Subject to the approval from the department* BEC4401 Advanced Business Economics I

BEC4402 Advanced Business Economics II

BEC4403 Advanced Business Economics III

BEC4404 Advanced Business Economics IV

BEC4405 Advanced Business Economics V Business Economics Research Concentration *Subject to the approval from the department

BEC4411 Foundation in Business Economics Research

BEC4413 Business Economics Research I

BEC4414 Business Economics Research II Accounting (Choose any five courses from the list) BAC3602 Intermediate Accounting I

BAC3603 Intermediate Accounting II

BAC3608 Financial Report and Financial Statement Analysis

BAC3614 Taxation I

BAC3615 Taxation II

BAC3632 Cost Accounting

BAC3643 Auditing

BAC3644 Internal Control and Internal Audit

BAC4607 Advanced Accounting I

BAC4608 Advanced Accounting II

BAC4611 Seminar in Accounting

BAC4646 Accounting Information Systems

BAC4647 Accounting Software Packages Business Analytics Concentration for Non-Digital Business Management Major Students (Choose between BDM 3305 or BDM 3424)

BDM3302 Data Management

BDM3303 Data Mining

BDM3305 Big Data Analytics

BDM3405 Database Systems

BDM3415 Business Intelligence

BDM3424 Innovative Technology Applications Digital Business Transformation Concentration for Non-Digital Business Management Major Students

BDM3202 Digital Commerce

BDM3206 Digital Business Process

BDM3207 Systems Analysis and Design

BDM3208 Enterprise Resource Planning

BDM3424 Innovative Technology Applications Enterprise Business and Analytics Concentration for Digital Business Management Major Students (Choose between BDM 3305 or BDM 3424) BDM3206 Digital Business Process

BDM3302 Data Management

BDM3305 Big Data Analytics

BDM3424 Innovative Technology Applications

BDM3481 Digital Business Internship I

BDM3482 Digital Business Internship II Digital Business Practicum for Digital Business Management Major Students

BDM3481 Digital Business Internship I

BDM3482 Digital Business Internship II

BDM3483 Digital Business Internship III

BDM3484 Digital Business Internship IV

BDM3485 Digital Business Internship V Finance Concentration for Finance and Risk Management Major Students

BFR 3241 Financial Risk Management

BFR 3242 Portfolio Management and Analysis

BFR 4141 Business and Financial Data Analytics

BFR 4142 Startup Finance and FinTech

BFR 4143 Personal Wealth Management and Financial Planning Finance Concentration for Non-Finance and Risk Management Major Students

BFR 2231 Business Strategic Analysis and Sustainable Finance

BFR 3131 Investment Management and Analysis

BFR 3242 Portfolio Management and Analysis

BFR 4141 Business and Financial Data Analytics

BFR 4143 Personal Wealth Management and Financial Planning Risk Management Concentration for Finance and Risk Management Major Students

BFR 3243 Property and Casualty Insurance

BFR 3244 Life and Health Insurance

BFR 4144 Operations in Non-Life Insurance

BFR 4145 Operations in Life Insurance

BFR 4146 Enterprise Risk Management Risk Management Concentration for Non-Finance and Risk Management Major Students

BFR 3132 Risk Management and Insurance

BFR 3243 Property and Casualty Insurance

BFR 3244 Life and Health Insurance

BFR 4144 Operations in Non-Life Insurance

BFR 4145 Operations in Life Insurance Global Human Resource Strategy Concentration for Global Business Management Major Students and Non- Global Business Management Students

BGB 3311 Innovative Strategies for Talent Acquisition and Retention

BGB 3312 Strategies for Effective Human Relationship Management

BGB 3321 Human Resource Leadership for Sustainable Change

BGB 3322 Human Resource Analytics and Decision-Making

BGB 4311 Global Human Resource Capstone Practicum (300 hours) Global Supply Chain Management Concentration for Global Business Management Major Students and Non- Global Business Management Students

BGB 3313 Lean Manufacturing and Agile Supply Chain

BGB 3314 International Transportation and Distribution Management

BGB 3323 Warehousing and Material Handling

BGB 3324 Procurement and Supply Management

BGB 4312 Supply Chain Risk Management

BGB 3313 Lean Manufacturing and Agile Supply Chain Global Immersion Program Concentration for Global Business Management Major Students

BGB 3315 Global Context of Business

BGB 3316 Special Topics in Global Business Management

BGB 3325 Venture Opportunity

BGB 3326 Industry Immersion Consulting

BGB 4313 Global Business Management Internship (300 hours) Global Business Management Concentration for Non- Global Business Management Major Students

BGB 3211 Diversity and Culture in Global Environment

BGB 3212 Marketing Strategies for Global Ventures

BGB 3221 Global Business Strategies

BGB 4211 Global Supply Chain Management

BGB 4221 Strategic Decision Making Hospitality and Tourism Management Concentration for Hospitality and Tourism Management major, Non- Hospitality and Tourism Management major, Other School students

BHT 3405 Kitchen Operation

BHT 3421 Front Office and Rooms Management

BHT 3422 Service Excellence

BHT 3423 Professional Personality Development in Hospitality and Tourism

BHT 3424 Restaurant Service

BHT 3405 Kitchen Operation Global Immersion Program Concentration for Hospitality and Tourism Management Major Students

BHT 4306 Special Topic in Hospitality and Tourism Management I

BHT 4307 Special Topic in Hospitality and Tourism Management II

BHT 4308 Special Topic in Hospitality and Tourism Management III

BHT 4309 Special Topic in Hospitality and Tourism Management IV

BHT 4310 Special Topic in Hospitality and Tourism Management V Digital Marketing Essential Concentration for both Marketing Major and Non-Marketing Major Students

BMK 3310 Digital Consumer Insights

BMK 3311 Content Marketing

BMK 3321 Essential MarTech

BMK 4311 Digital Media Strategies

BMK 4321 Digital Marketing in Practice New Business Ventures Concentration for both Marketing Major and Non-Marketing Major Students

BFR 4146 Enterprise Risk Management

BGB 3310 Business Model Development

BMK 3312 Retail Marketing and Merchandising

BMK 3322 Innovations in Customer Experience and Sales

BMK 4322 Commercialization

BFR 4146 Enterprise Risk Management Marketing Concentration for Non-Marketing Major Students

BMK 3211 Brand Driven Innovation

BMK 3212 Digital Marketing and Communications

BMK 3213 Marketing Analysis and Strategy

BMK 3322 Innovations in Customer Experience and Sales

BMK 3412 Experiential and Lifestyle Marketing Real Estate Concentration for Non- Real Estate Major Students

BRE 3201 Real Estate Business

BRE 3204 Building Design and Construction Techniques

BRE 3303 Commercial Property Management

BRE 3304 Real Estate Finance and Investment Analysis

BRE 4303 Real Estate Development and Project Management Integrative Business (Choose five of any major, minor or course below)

BBA 3410 – 3419 Law for Business

BBA 3420 – 3429 Health and Wellness for Business

BBA 3430 – 3439 Biotechnology for Business

BBA 3440 – 3449 Digital Technology for Business

BBA 3450 – 3459 Engineering Technology for Business

BBA 3460 – 3469 Design for Business

BBA 3470 – 3479 Creative Arts for Business

BBA 3480 – 3489 Language and Culture for Business

BBA 4401 Business Practicum I

BBA 4402 Business Practicum II

BBA 4403 Business Practicum III

BBA 4404 Business Practicum IV

BBA 4405 Business Practicum V

BBA 4406 Business Practicum VI

BFR 3211 Tax and Estate Planning

BFR 3311 Insurance and Retirement Planning

BGB 3416 Current Issues in Entrepreneurship and Innovation

BGB 4411 Seminar in Global Business Management

BGB 4412 Individual Research BHT 3405 Kitchen Operation

BHT 3406 Catering, Bakery and Pastry

BHT 3407 Introduction to Airline Business Management

BHT 3408 Ground Operation Management

BHT 3409 In-flight Service Management

BHT 3411 Sustainable Tourism Management

BHT 3412 Health and Wellness Tourism

BHT 3414 Tour Guiding and Operation in Practice

BHT 3415 Tourism Destination Management

BHT 3421 Front Office and Rooms Management

BHT 3422 Service Excellence

BHT 3423 Professional Personality Development in Hospitality and Tourism

BHT 3424 Restaurant Service

BHT 4305 Current Issues in Hospitality and Tourism

BMK 3310 Digital Consumer Insights

BMK 3311 Content Marketing

BMK 3312 Retail Marketing and Merchandising

BMK 3321 Essential MarTech

BMK 3322 Innovations in Customer Experience and Sales

BMK 3412 Experiential and Lifestyle Marketing

BMK 4311 Digital Media Strategies

BMK 4321 Digital Marketing in Practice

BMK 4322 Commercialization

BMK 4411 Sustainability Marketing

BMK 4412 Marketing Internship

BRE 3411 Real Estate Marketing

BRE 4441 Independent Study in Real Estate

BRE 4451 Internship in Real Estate Business

BSB 3301 Project Management and Feasibility

BSB 3302 Strategic Brand Management and Brand Communications

BSB 3303 Business Intelligence and Strategic Decisions

BSB 3304 Strategic Supply Chain Management

BSB 3305 Integrative Marketing Management

BSB 3306 Integrative Strategic Management

For students majoring in Global Business Management, Hospitality and Tourism Management only

CN0400 Chinese for Beginners I

CN1400 Introduction to Chinese

CN1401 Chinese I

CN2401 Chinese II

CN2402 Chinese III

FIB1515 Fundamental French

BIB1516 Communicative French I

FIB2518 Communicative French II

FIB2520 Advanced French

FIB3523 Business French I

JA0723 Reading and Writing Japanese Scripts

JA1700 Introduction to Japanese

JA1701 Japanese I

JA2701 Japanese II

JA2702 Japanese III

TUITION FEES

Tuition fees

575,000 THB / In Total

Application fees

500 THB

Application fee cannot be refunded.

Available Scholarships

Find scholarships suited to your goals. We’ll help you with the application process to secure the support you need.

ADMISSIONS PROCESS

Required Documents for Undergraduate Students

1. Diploma or Certificate

2. Transcript

3. Passport (For Non-Thai)

4. Your Photo * Select Files Straight face formal photo in polite attire.

5. Option Scores : IELTS or TOEFL or SAT (If any) Select Files IELTS = 5.0 or above / TOELF = 60 or above / SAT (Math) = 500 or above

Remark: All applicants must pay the application fee on or before the application deadline. The application fee is 500 Baht (15 USD) and is non-refundable or transferable to another semester or year. With the application form, you will receive an AU T-shirt and an AU bag. Documents submitted after the specified deadline according to the admission schedule will not be considered.

Possible Career Pathway

A B.Econ. (Business Economics) degree equips graduates with analytical and quantitative skills to pursue careers in economic analysis, financial planning, and business strategy. Graduates can work as economic analysts, financial consultants, policy advisors, or business economists in sectors like banking, government, corporate finance, and international trade. The program’s focus on microeconomics, econometrics, data analytics, and industrial organization prepares graduates for roles that require deep economic insight, such as market research, forecasting, and strategic planning. Additionally, this degree opens pathways to advanced studies in economics or specialized roles in economic policy, international economics, and business intelligence.

STUDENT's TESTIMONIALS

FAQs

Question :

Do we have to register English or can we not the English courses?

Answer :

All students must register all English courses every semester until they have passed English 4.

Question :

For each semester, how many Business Ethic Seminar courses can I take?

Answer :

You can only take one course per semester but, you can register past Business Ethic Seminar courses that you haven’t passed. For example, in the past semester you haven’t passed BG14031. In this semester, you are able to register for BG14032 and BG14031 (the course you haven’t passed).

Question :

During the pre-registering period, how many times can I modify my schedule?

Answer :

You are able to modify your schedule up to 3 times.

Question :

How come there is a room with 60 seats but the seat availability is only 50?

Answer :

The number of seat available is appropriated by the faculty not Registrar office and is not up to the number of seats there is in a room.

Question :

Why does my friend have the status of ‘expecting to graduate’ but I don’t even though we’re in the same batch/year?

Answer :

Students expecting to graduate have had reached their expected amount of credits in the first semester and second semester of 120 credits and above. For summer terms, they must have 133 credits and above.

Question :

Are we able to register courses that have an Exam Time Conflict?

Answer :

Students that are graduating the semester they are registering their courses can have exam time conflict courses. However, that is only for students who are graduating the semester they are registering for.

Question :

Am I able to register a pre-requisite course with a course that requires the pre-requisite?

Answer :

Students that haven’t passed the pre-requisite course the semester before must pass the pre-requisite course first. For example, MGT 3907 has a pre-requisite course of English 4. Thus, you must have passed English 4 first before registering MGT 3907. - In the case where the student has to pre-register a class requiring a pre-requisite. For example, English 4 and the grade releases after you have paid for MGT 3907 you can come and delete the course afterwards during the adding period (the first two weeks once the semester opens) you will be refunded for the total amount of the course.

Question :

Where can I check the pre-requisite for a course?

Answer :

Ask your faculty’s information center - From the webpage of your faculty - In the AU Spark, once you have selected your course and section there will be details concerning the pre-requisite.

Question :

I have to register more than the allotted Credit Limits, what do I have to do?

Answer :

In the case that the credits do not exceed 22 credits, write a petition detailing the reason for registering more than the allotted credit limit and ask for the signature of the chair person or the dean. Once signed, bring the petition to the Office of Registrar during the registration period - In the case that the credits exceed 22 credits, write the petition as stated above then you must get the signature of the dean afterwards bring the petition to the vice president for academic affairs to sign, then bring the petition to the office of registrar during the registration period.

Question :

In which case do we receive a full refund for deleting a course or changing a section during the adding period?

Answer :

The course or subject is closed - When the grade is released and have not passed the pre-requisite course

Question :

I wasn’t able to register a subject in time but I’m graduating this semester (have checked the semester before) and it’s a mandatory subject, what do I have to do?

Answer :

The University Registrar has no jurisdiction to increase the seat limit the faculty has appropriated. If the student needs to register the course with that section and that section has all available seats filled, contact the faculty to increase the seat limit.

Question :

Can I register my classes from the webpage and my mobile phone app?

Answer :

It is not recommended to do so as registering from both platforms will increase the amount of strain on the registration system. There is also a chance that registering from both platforms will use up all allotted modifications to the schedule.

Question :

During what times can we modify the schedule?

Answer :

During the designated pre-registration block - Between 16.00 – 17.00 of each pre-registration day

Question :

When registering course with one instructor, once the semester begins it is another instructor that teaches the course?

Answer :

Because the faculty changes the instructor due to a variety of reasons. For example, the said instructor has resigned from his teaching role in the university without prior notice.