Unilinks - B.Com.Arts (Creative Commercial Communication)

ABOUT THIS PROGRAM

Bachelor of Communication Arts in Creative Commercial Communication We believe that Communication Arts in the 21st century are driven by creative economy, digitalization and sustainability. Our program, the Bachelor of Communication Arts in Creative Commercial Communication (CCC) aims to produce graduates who are both creative communicators and strategic entrepreneurs. Students will be exposed to various forms of creative and commercial communication and media. Our program will ignite your creative ideas, encourages you to create creative commercial communication and challenges you to innovate sustainable communication solutions in the digital era.

The key concept for this program is the ignition of your creative ideas to create sustainable commercial communication solutions that are globally recognized in the digital era. Students would master five crucial skills and mindsets of the 21st century, which are creativity, strategic thinking, commercial communications, digitalization, and sustainability.

CCC is an interdisciplinary program that enables students to select from various concentrations across the disciplines of communication arts, communication technology and science, gamification, event, music, food technology, tourism and hospitality business.

# Concentration in Advertising and Brand Communication

# Concentration in Digital Media Communication

# Concentration in Image Management and Public Relations

# Concentration in Innovative Gamification and Content Management

# Concentration in Live Event Creation and Management

The CCC program can be completed dually with a second degree. By fulfilling the credit requirements, they can get the second degree from the School of Science and Technology, the School of Music, the School of Biotechnology, or the School of Management and Economics.

KEY INFORMATION

Degree

Bachelor

Language

English

Location

Bangkok, Samut Prakan

Intake Start Date

May 2025

Study Format

On Campus

Duration

4 years

Program Highlight

Standard Program

Total Semester

Total Tuition Fees

605,000 THB In Total

Application deadline

Jul 2025

ABOUT UNIVERSITY

Assumption University

Hua Mak Campus, 592/3 Soi Ramkhamhaeng 24, Ramkhamhaeng Rd., Hua Mak, Bang Kapi, Bangkok Thailand 10240 Thailand

Asia Ranking 2025

Data Not Available

Programs

Students

112,152

Assumption University originated from Assumption Commercial College in 1969 as Assumption School of Business. In 1972, it became "Assumption Business Administration College" (ABAC) with approval from the Ministry of Education. It was accredited in 1975 and granted university status in 1990.

It is a non-profit institution administered by the Brothers of St. Gabriel, a Catholic religious order founded in France in 1705. The congregation has run educational institutions in Thailand since 1901. Assumption University is an international community of scholars, enlivened by Christian inspiration, pursuing truth and knowledge through interdisciplinary approaches and cybertechnology.

Vision

Assumption University of Thailand envisions itself as an international community of scholars, enlivened by Christian inspiration, engaged in the pursuit of Truth and Knowledge, and serving human society, especially through the creative use of interdisciplinary approaches and technology. It envisions its graduates as healthy and open-minded persons, characterized by personal integrity, an independent mind, and creative thinking. They are expected to be professionally competent, willing to exercise responsible leadership for economic progress in a just society, and able to communicate effectively with people from other nations and participate in globalization.

Mission

Assumption University, an International Catholic University, is committed to be the light that leads learners and its stakeholders from all parts of the world towards wisdom, Truth, and Christian values and to discover “Treasure Within” themselves. Through effective teaching and research pedagogies of international standards, along with community engagement, the University aims to form individuals to be intellectually competent, morally sound, and spiritually enriching, accountable, righteous, and service-minded citizens who excel in serving communities comprising diverse cultures.

PROGRAM STRUCTURE

A. General Education Courses

Language Courses 14 Credits

Students must study ELE1001 (3 credits), ELE 1002 (3 credits), ELE 2000 (3 credits) and ELE 2001 (3 credits) and can choose other courses listed below to complete 14 credits.

**ELE 1001 Communicative English I 3 (2-3-6)

**ELE 1002 Communicative English II 3 (2-3-6)

**ELE 2000 Academic English 3 (2-3-6)

**ELE 2001 Advanced Academic English 3 (2-3-6)

GE 1403 Thai Language for Professional Communication 3 (3-0-6) (For Thai students)

GE 1409 Thai Language for Intercultural Communication 3 (3-0-6) (For Non-Thai students)

GE 1410 Thai for Professional Communication 2 (2-0-4) (For Thai students)

or GE 1411 Thai Language for Multicultural Communication 2 (2-0-4) (For Non-Thai students)

or GE 1412 Introductory Thai Usage 2 (2-0-4) (For Thai students from International Program)

GE 1413 Introduction to Korean Language and K-pop Culture 3 (3-0-6)

GE 1414 Introduction to Spanish Language and Culture 3 (3-0-6)

GE 1415 Storytelling and Presentation Skills in English 3 (3-0-6)

GE 3401 Public Speaking in Thai 3 (3-0-6)

Social Science Courses 9 Credits

Students must study GE 2202 (3 credits) and can choose other courses listed below to complete 9 credits.

**GE 2202 Ethics 3 (3-0-6)

AD 3280 Inspiration, Lifestyles and Popular Culture 3 (2-2-5)

ADX 1101 Art and Design Appreciation 3 (0-6-3)

ADX 1240 Artist Studio (Painting and Rendering) 3 (1-4-4)

ADX 1303 Design Communication 3 (2-2-5)

ADX 1304 Design Fundamental 3 (2-2-5)

BBA 1004 Essential Marketing for Entrepreneurs 2 (2-0-4)

BBA 1005 Essential Finance for Entrepreneurs 2 (2-0-4)

BBA 1006 Essential Economics for Entrepreneurs 2 (2-0-4)

BBA 1010 Design Thinking in Business 3 (3-0-6)

BBA 1012 Entrepreneurial Marketing 3 (3-0-6)

BBA 1020 Design Thinking Essentials 2 (2-0-4)

BBA 1021 Design Thinking Workshop 1 (1-0-2)

BBA 1022 Building CEO and Leadership Essentials 2 (2-0-4)

BBA 1023 Building CEO and Leadership Workshop 1 (1-0-2)

BBA 1024 Entrepreneurial Marketing Essentials 2 (2-0-4)

BBA 1025 Entrepreneurial Marketing Workshop 1 (1-0-2)

CA 1110 Art and Beauty of Living 3 (2-2-5)

EG 1001 Digital Literacy 3 (3-0-6)

FT 1003 Food Factory Explore Trip (Special course) 3 (3-0-6)

FT 2004 Drinkology : The Art of drinking 3 (3-0-6)

FT 2005 Food Zodiac 3 (3-0-6)

GE 1204 Physical Education 1 (0-2-1)

GE 1205 ASEAN Ways 3 (3-0-6)

GE 1209 Psychology Application in Daily Life 3 (3-0-6)

GE 2207 Sport, Health and Wellness Development 3 (3-0-6)

GE 2209 The Power of Personality in Leadership 3 (3-0-6)

GE 2210 Love and Art of Living 3 (3-0-6)

GE 2212 Exotic Thai Food and Crafts 3 (3-0-6)

GE 2213 Thai Market Vendor Exposure 3 (3-0-6)

ITX 2004 UI/UX Design and Prototyping 3 (3-0-6)

ITX 2005 Design Thinking 3 (3-0-6)

ITX 4502 Tech Startup 3 (3-0-6)

LLB 1501 Business Law 3 (3-0-6)

LLB 1502 Fundamentals of Tax Law 3 (3-0-6)

LLB 4540 International Business Law and Start-Up Business 3 (3-0-6)

LLB 4806 Business and Human Rights 3 (3-0-6)

MB 2531 Music Business 3 (3-0-6)

NGE 0110 First Aid and Basic Life Support 3 (3-0-6) For Non-Nurse

NGE 0111 Innovative Media and Project Influencing Health Risk Behavior 3 (3-0-6) For Non-Nurse

Humanities Courses 2 Credits

Students can choose the courses listed below to complete 2 credits.

ADX 1102 Design Culture Exposure 2 (0-4-4)

ADX 1140 Journey for Urban Art and Culture Exploration 3 (3-0-6)

FT 2003A Foods Changing the World (Part A) 2 (2-0-4)

FT 2003B Foods Changing the World (Part B) 1 (1-0-2)

GE 1104 Thai Historical Perspectives 3 (3-0-6)

GE 1107 Perspectives in Politics and Economy 3 (3-0-6)

GE 2102 Human Heritage and Globalization 3 (3-0-6)

GE 2103 Art of Reasoning 3 (3-0-6)

GE 2110 Human Civilizations and Global Citizens 2 (2-0-4)

MU 1002 Pop Music Appreciation 3 (3-0-6)

MU 1231 History and Literature of Music 3 (3-0-6)

MU 3602 Music Therapy 3 (3-0-6)

MU 4223 Music in Human Life 3 (3-0-6)

Science and Mathematics Courses 5 Credits

Students can choose the courses listed below to complete 5 credits.

BBA 1007 Data Analytics for Entrepreneurs 3 (2-2-5)

BBA 1013 Entrepreneurial Finance 3 (3-0-6)

BBA 1014 The Art of Data for Business 3 (3-0-6)

BBA 1026 Entrepreneurial Finance Essentials 2 (2-0-4) (for non-MSME students)

BBA 1027 Entrepreneurial Finance Workshop 1 (1-0-2) (for non-MSME students)

BBA 1028 The Art of Data Essentials 2 (2-1-4)

BBA 1029 The Art of Data Workshop 1 (0-1-1)

CA 1201 Creative Photography 3 (2-2-5)

CA 1202 Computer Graphic for Presentation Design for Pitching 3 (2-2-5)

CSX 3001 Fundamentals of Computer Programming 3 (3-0-6)

EG 1002 Application Design for Everyone Literacy 3 (3-0-6)

EG 1003 Introduction to Internet of Things (IoTs) Literacy 3 (3-0-6)

EG 1004 Artificial Intelligence for beginners 3 (3-0-6)

EG 1005 3D Modelling and 3D Printing Technology 3 (3-0-6)

FT 1004A Food-Agri-Bio Tech Trend Update (Part A) 2 (2-0-4)

FT 1004B Food-Agri-Bio Tech Trend Update (Part B) 1 (1-0-2)

FT 1005 Sustainability and Circular Living 3 (3-0-6)

GE 1302 Ecology and Sustainability 3 (3-0-6)

GE 1303 Science for Sustainable Future 2 (2-0-4)

GE 2304 Lifestyles and Sustainability in Dynamic World 3 (3-0-6)

ITX 3002 Introduction to Information Technology 3 (3-0-6)

B. Specialized Courses:

Core Courses 36 Credits

AAD 2008 Digital Photography 3 (2-2-5)

AAD 3012 Thai Art and Culture 3 (3-0-6)

CA 1100 Introduction to Human Communication 3 (3-0-6)

CA 1101 Introduction to Strategic Communication 3 (3-0-6)

CA 1102 Introduction to Creative Communication 3 (3-0-6)

CA 1103 Introduction to Computer Graphic Design 3 (2-2-5)

CA 1104 Creative Production Management 3 (2-2-5)

CA 1105 Introduction to Innovative Business and Sustainable Communication 3 (3-0-6)

CA 2102 Introduction to Marketing Communication 3 (2-2-5)

CA 2110 Media Literacy and Ethical Concerns 3 (3-0-6)

CA 2120 Interactive and Digital Platform Design 3 (2-2-5)

CA 2130 Communication Arts Research and Tools 3 (3-0-6)

Major Required Courses 31 Credits

CA 2100 Psychology and Persuasion in Communication 3 (3-0-6)

CA 2101 Presentation and Public Speaking 3 (2-2-5)

CA 3100 Consumer Insight and Tools 3 (3-0-6)

CA 3101 Strategic Brand Communication 3 (3-0-6)

CA 3102 Media Planning 3 (3-0-6)

CA 3110 Storytelling for Creative Communication 3 (2-2-5)

CA 3111 Creative Entrepreneurial Project Management 3 (2-2-5)

CA 3113 Aesthetic Taste for Creative Communication 3 (2-2-5)

CA 3120 Entrepreneurial Principles and Practices for Communication Arts 3 (3-0-6)

CA 3130 Creative Commercial CommunicationInternship 1 (160 hours)

CA 4100 Creative Commercial Communication Workshop 3 (2-2-5)

Concentration Courses 27 Credits

Concentration in Advertising and Brand Communication

AD 3200 Strategic Integrated Marketing Communication Planning 3 (3-0-6)

AD 3201 Data-driven Communication and Advertising Research 3 (2-2-5)

AD 3202 Customer Journey, Branded Experience and Relationship 3 (3-0-6)

AD 3203 Idea Generation for Creative Communication 3 (2-2-5)

AD 4200 Innovative Brand Communication 3 (3-0-6)

AD 4201 Media Synergy and Content Design 3 (2-2-5)

AD 4202 Advertising and Brand Communication Workshop 3 (2-2-5)

Concentration in Digital Media Communication

DM 3200 Media Context Analysis in the Digital Age 3 (3-0-6)

DM 3201 Digital Content Resource Management 3 (2-2-5)

DM 3202 Story Development in Digital Motion Picture 3 (2-2-5)

DM 3203 Aesthetics of Narrative and Motion Design 3 (2-2-5)

DM 4200 Rhythm of Narration 3 (2-2-5)

DM 4201 User Experience Design 3 (2-2-5)

DM 4202 Digital Media Communication Workshop 3 (2-2-5)

Concentration in Image Management and Public Relations

PR 3240 Public Relations Planning for Enterprise And Entrepreneurs 3 (2-2-5)

PR 3241 Experiential Event Management for Stakeholder Relations 3 (2-2-5)

PR 3242Influencer Relations in Digital Context 3 (2-2-5)

PR 3243Content Creation in Public Relations Writing 3 (2-2-5)

PR 4240 Intercultural and International Communication in Global Market 3 (3-0-6)

PR 4241 Crisis Communication and Reputation Management 3 (3-0-6)

PR 4242 Image Management and Public Relations Workshop 3 (2-2-5)

Concentration in Innovative Gamification and Content Management

AD 3281 Micro Influencer Communication Strategy 3 (2-2-5)

DM 4201 User Experience Design 3 (2-2-5)

IG 3200 Applied Gamification 3 (3-0-6)

IG 3201 Creative Innovation 3 (3-0-6)

IG 4200 Innovative Gamification and Content Management Workshop 3 (2-2-5)

LV 3283 Special Event and Festival Management 3 (2-2-5)

PR 3282 Personal Branding and Image Management 3 (2-2-5)

Concentration in Live Event Creation and Management

LV 3301 Script Analysis and Creation for Live Performance 3 (2-2-5)

LV 3302 Acting Skills Training for Live Performance 3 (2-2-5)

LV 3212 Art Direction for Live Performance 3 (2-2-5)

LV 3213 Stage Management for Live Performance 3 (2-2-5)

LV 4210 Project Management for Live Performance 3 (2-2-5)

LV 4211 Persuasive Marketing for Live Performance 3 (2-2-5)

LV 4212 Live Event Creation and Management Workshop 3 (2-2-5)

Students can choose two concentration courses of 6 credits from any concentration of the Albert Laurence School of Communication Arts upon completion of the prerequisites (if any).

AD 3260-64 Selected Topics in Advertising and Brand Communication Concepts 3 (3-0-6)

AD 3270-74 Selected Topics in Advertising and Brand Communication Practices 3 (2-2-5)

AD 3275-84 Selected Topics in Marketing Communication Technology Practices 3 (2-2-5)

DM 3260-64 Selected Topics in Digital Media Communication Concepts 3 (3-0-6)

DM 3270-74 Selected Topics in Digital Media Communication Practices 3 (2-2-5)

PR 3260-64 Selected Topics in Image Management and Public Relations Concepts 3 (3-0-6)

PR 3270-74 Selected Topics in Image Management and Public Relations Practices 3 (2-2-5)

IG 3260-64 Selected Topics in Innovative Gamification and Content Management Concepts 3 (3-0-6)

IG 3270-74 Selected Topics in Innovative Gamification and Content Management Practices 3 (2-2-5)

LV 3260-64 Selected Topics in Live Event Creation and Management Concepts 3 (3-0-6)

LV 3270-74 Selected Topics in Live Event Creation and Management Practices 3 (2-2-5)

C. Free Elective Courses 6 Credits

Students can take free elective courses of 6 credits from the Albert Laurence School of Communication Arts or any faculty in Assumption University upon completion of the prerequisites (if any).

AD 3280 Inspiration, Lifestyles and Popular Culture 3(2-2-5)

AD 3281 Micro Influencer Communication Strategy 3 (2-2-5)

AD 3283 Brand Identity Design 3 (2-2-5)

AD 3284 Presentation Design for Pitching 3 (2-2-5)

CA 1110 Art and Beauty of Living 3 (2-2-5)

CDI 3270-74 Selected Topics in Digital Imagery Practices 3 (2-2-5)

DM 3280 Digital Art in Data Visualization 3 (2-2-5)

DM 3281 Arts of Cinematography 3 (2-2-5)

DM 3282 Live Streaming Media 3 (2-2-5)

DM 3283 Online Application Design 3 (2-2-5)

DM 3284 Innovative Digital Technology and Business Applications 3 (2-2-5)

DM 3285 Sound Design for Communication 3 (2-2-5)

IG 3280 E-sport Business Management 3 (3-0-6)

IG 3281 Content Creation for Game Streaming 3 (2-2-5)

IG 3282 Introduction to Animation and Game 3 (3-0-6)

GDC 3270-74 Selected Topics in Graphic Design Practices 3 (2-2-5)

LV 3280 Costume, Make-up and Styling 3 (2-2-5)

LV 3281 Acting Skills Training for Personality Development 3 (2-2-5)

LV 3282 Set-props Design and Production 3 (2-2-5)

LV 3283 Special Event and Festival Management 3 (2-2-5)

LV 3284 Acting for Camera and Live Performance 3 (2-2-5)

PR 3280 Data-based Content Strategy 3 (2-2-5)

PR 3281 Public Relations Tools and Activities 3 (3-0-6)

PR 3282 Personal Branding and Image Management 3 (2-2-5)

PR 3283 Corporate Image and Social Enterprise 3 (3-0-6)

PR 3284 Current Trends Analysis for Public Relations 3 (2-2-5)

TUITION FEES

Tuition fees

605,000 THB / In Total

Application fees

500 THB

Application fee cannot be refunded.

Available Scholarships

Find scholarships suited to your goals. We’ll help you with the application process to secure the support you need.

ADMISSIONS PROCESS

Transcript 5 semesters

Portfolio or self-introduction clip 3 – 5 minutes long

Copy of Citizen ID (for Thai students) or Passport (for International Students)

Copy of House Registration (for Thai students)

Photograph

IELTS or TOEFL results (not compulsory)

Possible Career Pathway

The CCC program opens up a myriad of career opportunities. The interdisciplinary concentrations enable students to secure jobs in various fields. Furthermore, students will also be equipped with the necessary knowledge, skills and mindsets to become communication arts entrepreneurs.

Creative and Production Opportunities

Creatives

Art Director

Copywriter

Creative Director

Communication Designers

Brand Designers

Digital Media Designers

Film and Documentary Producers and Directors

Scriptwriter

Event Organizers

Event Managers

Project Managers

Communications Opportunities

Marketing and Brand Communication Strategists

Brand Managers

Strategic Planner

Media Planner/Buyer

Account Executive

Account Manager/Director

Insights/ Communication Researcher

Game Streamers

Content Creators

Content Manager

Corporate Communication Officers

Public Relations Officers

Image and Reputation Manager

Entrepreneurial Opportunities

Communication Arts Entrepreneurs

Brand Owners/Startups

Influencers

STUDENT's TESTIMONIALS

FAQs

Question :

Do we have to register English or can we not the English courses?

Answer :

All students must register all English courses every semester until they have passed English 4.

Question :

For each semester, how many Business Ethic Seminar courses can I take?

Answer :

You can only take one course per semester but, you can register past Business Ethic Seminar courses that you haven’t passed. For example, in the past semester you haven’t passed BG14031. In this semester, you are able to register for BG14032 and BG14031 (the course you haven’t passed).

Question :

During the pre-registering period, how many times can I modify my schedule?

Answer :

You are able to modify your schedule up to 3 times.

Question :

How come there is a room with 60 seats but the seat availability is only 50?

Answer :

The number of seat available is appropriated by the faculty not Registrar office and is not up to the number of seats there is in a room.

Question :

Why does my friend have the status of ‘expecting to graduate’ but I don’t even though we’re in the same batch/year?

Answer :

Students expecting to graduate have had reached their expected amount of credits in the first semester and second semester of 120 credits and above. For summer terms, they must have 133 credits and above.

Question :

Are we able to register courses that have an Exam Time Conflict?

Answer :

Students that are graduating the semester they are registering their courses can have exam time conflict courses. However, that is only for students who are graduating the semester they are registering for.

Question :

Am I able to register a pre-requisite course with a course that requires the pre-requisite?

Answer :

Students that haven’t passed the pre-requisite course the semester before must pass the pre-requisite course first. For example, MGT 3907 has a pre-requisite course of English 4. Thus, you must have passed English 4 first before registering MGT 3907. - In the case where the student has to pre-register a class requiring a pre-requisite. For example, English 4 and the grade releases after you have paid for MGT 3907 you can come and delete the course afterwards during the adding period (the first two weeks once the semester opens) you will be refunded for the total amount of the course.

Question :

Where can I check the pre-requisite for a course?

Answer :

Ask your faculty’s information center - From the webpage of your faculty - In the AU Spark, once you have selected your course and section there will be details concerning the pre-requisite.

Question :

I have to register more than the allotted Credit Limits, what do I have to do?

Answer :

In the case that the credits do not exceed 22 credits, write a petition detailing the reason for registering more than the allotted credit limit and ask for the signature of the chair person or the dean. Once signed, bring the petition to the Office of Registrar during the registration period - In the case that the credits exceed 22 credits, write the petition as stated above then you must get the signature of the dean afterwards bring the petition to the vice president for academic affairs to sign, then bring the petition to the office of registrar during the registration period.

Question :

In which case do we receive a full refund for deleting a course or changing a section during the adding period?

Answer :

The course or subject is closed - When the grade is released and have not passed the pre-requisite course

Question :

I wasn’t able to register a subject in time but I’m graduating this semester (have checked the semester before) and it’s a mandatory subject, what do I have to do?

Answer :

The University Registrar has no jurisdiction to increase the seat limit the faculty has appropriated. If the student needs to register the course with that section and that section has all available seats filled, contact the faculty to increase the seat limit.

Question :

Can I register my classes from the webpage and my mobile phone app?

Answer :

It is not recommended to do so as registering from both platforms will increase the amount of strain on the registration system. There is also a chance that registering from both platforms will use up all allotted modifications to the schedule.

Question :

During what times can we modify the schedule?

Answer :

During the designated pre-registration block - Between 16.00 – 17.00 of each pre-registration day

Question :

When registering course with one instructor, once the semester begins it is another instructor that teaches the course?

Answer :

Because the faculty changes the instructor due to a variety of reasons. For example, the said instructor has resigned from his teaching role in the university without prior notice.