Bachelor Degree
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
3.5 years
Study Format
On Campus
No. of Student Mentors
63
Total Tuition Fees
664,250 THB (Approx)
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
3.5 years
Study Format
On Campus
No. of Student Mentors
63
Total Tuition Fees
664,250 THB (Approx)
Program
Key information
University
Program structure
Tuition fees
Admissions
Possible Career Pathway
Student's testimonials
F&Qs
The aim of the English-Chinese for Digital Communication Program is to equip graduates with language proficiency in both English and Chinese, as well as practical skills and theoretical knowledge in digital communication. These skills allow them to function effectively in both the workplace and the increasingly interconnected communication networks driven by globalization where professionals with a keen understanding of how to leverage this convergence of technology in getting their message across are in higher demand than ever.
Degree
Bachelor
Language
English
Location
Bangkok, Samut Prakan
Intake Start Date
Jun 2025
Study Format
On Campus
Duration
3.5 years
Program Highlight
Standard Program
Total Semester
8
Total Tuition Fees
664,250 THB (Approx) / in total
Application deadline
Aug 2025
Hua Mak Campus, 592/3 Soi Ramkhamhaeng 24, Ramkhamhaeng Rd., Hua Mak, Bang Kapi, Bangkok Thailand 10240 Thailand
Asia Ranking 2025
EduRank Ranking 907
Programs
83
Students
112,152
Assumption University originated from Assumption Commercial College in 1969 as Assumption School of Business. In 1972, it became "Assumption Business Administration College" (ABAC) with approval from the Ministry of Education. It was accredited in 1975 and granted university status in 1990.
It is a non-profit institution administered by the Brothers of St. Gabriel, a Catholic religious order founded in France in 1705. The congregation has run educational institutions in Thailand since 1901. Assumption University is an international community of scholars, enlivened by Christian inspiration, pursuing truth and knowledge through interdisciplinary approaches and cybertechnology.
Vision
Assumption University of Thailand envisions itself as an international community of scholars, enlivened by Christian inspiration, engaged in the pursuit of Truth and Knowledge, and serving human society, especially through the creative use of interdisciplinary approaches and technology. It envisions its graduates as healthy and open-minded persons, characterized by personal integrity, an independent mind, and creative thinking. They are expected to be professionally competent, willing to exercise responsible leadership for economic progress in a just society, and able to communicate effectively with people from other nations and participate in globalization.
Mission
Assumption University, an International Catholic University, is committed to be the light that leads learners and its stakeholders from all parts of the world towards wisdom, Truth, and Christian values and to discover “Treasure Within” themselves. Through effective teaching and research pedagogies of international standards, along with community engagement, the University aims to form individuals to be intellectually competent, morally sound, and spiritually enriching, accountable, righteous, and service-minded citizens who excel in serving communities comprising diverse cultures.
See more
First Semester
ELE 1001 Communicative English I 3 Credits
BBA 1004 Essential Marketing for Entrepreneurs 2 Credits
BBA 1006 Essential Economics for Entrepreneurs 2 Credits
CN 1400 Introduction to Chinese 3 Credits
OR
ECD 1900 Chinese Intercultural Communication
(only for native Chinese students, or students who have certificate of HSK level 5 with score of 200)
CN 1430 Listening and Speaking in Chinese I 1 Credits
GE 1410 Thai for Professional Communication 2 Credits
OR
GE 1411 Thai Language for Multicultural Communication (for non-Thai students)
OR GE 1412 Introductory Thai Usage (for Thai students from international schools)
Total 13 Credits
Second Semester
ELE 1002 Communicative English II 3 Credits
BBA 1005 Essential Finance for Entrepreneurs 2 Credits
GE 2110 Human Civilizations and Global Citizens 2 Credits
GE 1303 Science for Sustainable Future 2 Credits
GE 2202 Ethics 3 Credits
CN 1401 Chinese I 3 Credits
CN 1431 Listening and Speaking in Chinese II 1 Credits
Total 16 Credits
--------------------------------------------------------------------------------------------
First Semester
ELE 2000 Academic English 3 Credits
BBA 1007 Data Analytics for Entrepreneurs 3 Credits
ECD 2930 English Listening and Speaking in Digital Era 3 Credits
BBA 1102 Data and Information Literacy 3 Credits
CN 2401 Chinese II 3 Credits
CN 2431 Chinese Oral Comprehension and Expression I 2 Credits
Total 17 Credits
Second Semester
ELE 2001 Advanced Academic English 3 Credits
EN 3295 English for Online Business 3 Credits
EN 3291 Intercultural Business Communication 3 Credits
BDM 3201 Digital Business 3 Credits
ECD 2902 Developing Comprehensive Chinese 3 Credits
CN 2432 Chinese Oral Comprehension and Expression II 2 Credits
Total 17 Credits
--------------------------------------------------------------------------------------------
First Semester
EN 3290 English for Entrepreneurship 3 Credits
BDM 3202 Digital Commerce 3 Credits
ECD 3931 Media Storytelling 3 Credits
ECD 3911 Progressive Chinese for Communication 3 Credits
CN 3436 Chinese Business Conversation I 3 Credits
One Concentration Course 3 Credits
Total 18 Credits
Second Semester
ECD 3932 Media Content Writing 3 Credits
BDM 3204 Enterprise Resource Planning 3 Credits
CN 3450 Introduction to Chinese Writing 3 Credits
ECD 3912 Communicative Chinese in Digital Media 3 Credits
One Concentration Course 3 Credits
One Free Elective Course 3 Credits
Total 18 Credits
--------------------------------------------------------------------------------------------
First Semester
EN 4232 Business Conversation 3 Credits
BDM 3205 Information Systems Strategy, Management, and Acquisition 3 Credits
ECD 4933 Art of Persuasion 3 Credits
ECD 4913 Trends in Chinese Digital Media 3 Credits
ECD 4934 English/Chinese Internship 3 Credits
One Concentration Course 3 Credits
Total 18 Credits
Second Semester
EN 4259 New Media Literacy 3 Credits
ECD 4935 Trends in Communicative Digitalization 3 Credits
One Concentration Course 3 Credits
One Concentration Course 3 Credits
One Free Elective Course 3 Credits
Total 15 Credits
Tuition fees
664,250 THB (Approx) / in total
Application fees
500 THB
Application fee cannot be refunded.
Get a Free Consultation!
Not sure where to start with your application?
Our student ambassadors can walk you through the admission process, step by step.
Required Documents for Undergraduate Students
1. Diploma or Certificate
2. Transcript
3. Passport (For Non-Thai)
4. Your Photo * Select Files Straight face formal photo in polite attire.
5. Option Scores : IELTS or TOEFL or SAT (If any) Select Files IELTS = 5.0 or above / TOELF = 60 or above / SAT (Math) = 500 or above
Remark: All applicants must pay the application fee on or before the application deadline. The application fee is 500 Baht (15 USD) and is non-refundable or transferable to another semester or year. With the application form, you will receive an AU T-shirt and an AU bag. Documents submitted after the specified deadline according to the admission schedule will not be considered.
Graduates of the B.A. (English-Chinese for Digital Communication) program are well-prepared for a wide range of career paths in today's globalized and digital-centric marketplace. They can pursue roles such as digital content creators, social media managers, digital marketing specialists, or communication strategists for multinational companies, especially those with a focus on Chinese-speaking markets. Their strong proficiency in both English and Chinese, coupled with expertise in digital communication, makes them valuable assets in industries like e-commerce, media, public relations, and international business. They can also work as translators or interpreters, bridging language barriers in digital platforms.
Question :
Do we have to register English or can we not the English courses?
Answer :
All students must register all English courses every semester until they have passed English 4.
Question :
For each semester, how many Business Ethic Seminar courses can I take?
Answer :
You can only take one course per semester but, you can register past Business Ethic Seminar courses that you haven’t passed. For example, in the past semester you haven’t passed BG14031. In this semester, you are able to register for BG14032 and BG14031 (the course you haven’t passed).
Question :
During the pre-registering period, how many times can I modify my schedule?
Answer :
You are able to modify your schedule up to 3 times.
Question :
How come there is a room with 60 seats but the seat availability is only 50?
Answer :
The number of seat available is appropriated by the faculty not Registrar office and is not up to the number of seats there is in a room.
Question :
Why does my friend have the status of ‘expecting to graduate’ but I don’t even though we’re in the same batch/year?
Answer :
Students expecting to graduate have had reached their expected amount of credits in the first semester and second semester of 120 credits and above. For summer terms, they must have 133 credits and above.
Question :
Are we able to register courses that have an Exam Time Conflict?
Answer :
Students that are graduating the semester they are registering their courses can have exam time conflict courses. However, that is only for students who are graduating the semester they are registering for.
Question :
Am I able to register a pre-requisite course with a course that requires the pre-requisite?
Answer :
Students that haven’t passed the pre-requisite course the semester before must pass the pre-requisite course first. For example, MGT 3907 has a pre-requisite course of English 4. Thus, you must have passed English 4 first before registering MGT 3907. - In the case where the student has to pre-register a class requiring a pre-requisite. For example, English 4 and the grade releases after you have paid for MGT 3907 you can come and delete the course afterwards during the adding period (the first two weeks once the semester opens) you will be refunded for the total amount of the course.
Question :
Where can I check the pre-requisite for a course?
Answer :
Ask your faculty’s information center - From the webpage of your faculty - In the AU Spark, once you have selected your course and section there will be details concerning the pre-requisite.
Question :
I have to register more than the allotted Credit Limits, what do I have to do?
Answer :
In the case that the credits do not exceed 22 credits, write a petition detailing the reason for registering more than the allotted credit limit and ask for the signature of the chair person or the dean. Once signed, bring the petition to the Office of Registrar during the registration period - In the case that the credits exceed 22 credits, write the petition as stated above then you must get the signature of the dean afterwards bring the petition to the vice president for academic affairs to sign, then bring the petition to the office of registrar during the registration period.
Question :
In which case do we receive a full refund for deleting a course or changing a section during the adding period?
Answer :
The course or subject is closed - When the grade is released and have not passed the pre-requisite course
Question :
I wasn’t able to register a subject in time but I’m graduating this semester (have checked the semester before) and it’s a mandatory subject, what do I have to do?
Answer :
The University Registrar has no jurisdiction to increase the seat limit the faculty has appropriated. If the student needs to register the course with that section and that section has all available seats filled, contact the faculty to increase the seat limit.
Question :
Can I register my classes from the webpage and my mobile phone app?
Answer :
It is not recommended to do so as registering from both platforms will increase the amount of strain on the registration system. There is also a chance that registering from both platforms will use up all allotted modifications to the schedule.
Question :
During what times can we modify the schedule?
Answer :
During the designated pre-registration block - Between 16.00 – 17.00 of each pre-registration day
Question :
When registering course with one instructor, once the semester begins it is another instructor that teaches the course?
Answer :
Because the faculty changes the instructor due to a variety of reasons. For example, the said instructor has resigned from his teaching role in the university without prior notice.