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B.A. (English-Chinese for Digital Communication)

Bachelor Degree

Assumption University

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Duration

3.5 years

Study Format

On Campus

No. of Student Mentors

63

Total Tuition Fees

664,250 THB (Approx)

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ABOUT THIS PROGRAM

The aim of the English-Chinese for Digital Communication Program is to equip graduates with language proficiency in both English and Chinese, as well as practical skills and theoretical knowledge in digital communication. These skills allow them to function effectively in both the workplace and the increasingly interconnected communication networks driven by globalization where professionals with a keen understanding of how to leverage this convergence of technology in getting their message across are in higher demand than ever.

KEY INFORMATION

Degree

Bachelor

Language

English

Location

Bangkok, Samut Prakan

Intake Start Date

Jun 2025

Study Format

On Campus

Duration

3.5 years

Program Highlight

Standard Program

Total Semester

8

Total Tuition Fees

664,250 THB (Approx) / in total

Application deadline

Aug 2025

ABOUT UNIVERSITY

Assumption University

Hua Mak Campus, 592/3 Soi Ramkhamhaeng 24, Ramkhamhaeng Rd., Hua Mak, Bang Kapi, Bangkok Thailand 10240 Thailand

Asia Ranking 2025

EduRank Ranking 907

Programs

83

Students

112,152

Assumption University originated from Assumption Commercial College in 1969 as Assumption School of Business. In 1972, it became "Assumption Business Administration College" (ABAC) with approval from the Ministry of Education. It was accredited in 1975 and granted university status in 1990.

It is a non-profit institution administered by the Brothers of St. Gabriel, a Catholic religious order founded in France in 1705. The congregation has run educational institutions in Thailand since 1901. Assumption University is an international community of scholars, enlivened by Christian inspiration, pursuing truth and knowledge through interdisciplinary approaches and cybertechnology.


Vision

Assumption University of Thailand envisions itself as an international community of scholars, enlivened by Christian inspiration, engaged in the pursuit of Truth and Knowledge, and serving human society, especially through the creative use of interdisciplinary approaches and technology. It envisions its graduates as healthy and open-minded persons, characterized by personal integrity, an independent mind, and creative thinking. They are expected to be professionally competent, willing to exercise responsible leadership for economic progress in a just society, and able to communicate effectively with people from other nations and participate in globalization.


Mission

Assumption University, an International Catholic University, is committed to be the light that leads learners and its stakeholders from all parts of the world towards wisdom, Truth, and Christian values and to discover “Treasure Within” themselves. Through effective teaching and research pedagogies of international standards, along with community engagement, the University aims to form individuals to be intellectually competent, morally sound, and spiritually enriching, accountable, righteous, and service-minded citizens who excel in serving communities comprising diverse cultures.

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PROGRAM STRUCTURE

First Semester

ELE 1001 Communicative English I 3 Credits

BBA 1004 Essential Marketing for Entrepreneurs 2 Credits

BBA 1006 Essential Economics for Entrepreneurs 2 Credits

CN 1400 Introduction to Chinese 3 Credits

OR 

ECD 1900 Chinese Intercultural Communication

(only for native Chinese students, or students who have certificate of HSK level 5 with score of 200)

CN 1430 Listening and Speaking in Chinese I 1 Credits

GE 1410 Thai for Professional Communication 2 Credits

OR 

GE 1411 Thai Language for Multicultural Communication (for non-Thai students)

OR GE 1412 Introductory Thai Usage (for Thai students from international schools)

Total 13 Credits


Second Semester

ELE 1002 Communicative English II 3 Credits

BBA 1005 Essential Finance for Entrepreneurs 2 Credits

GE 2110 Human Civilizations and Global Citizens 2 Credits

GE 1303 Science for Sustainable Future 2 Credits

GE 2202 Ethics 3 Credits

CN 1401 Chinese I 3 Credits

CN 1431 Listening and Speaking in Chinese II 1 Credits

Total 16 Credits

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First Semester

ELE 2000 Academic English 3 Credits

BBA 1007 Data Analytics for Entrepreneurs 3 Credits

ECD 2930 English Listening and Speaking in Digital Era 3 Credits

BBA 1102 Data and Information Literacy 3 Credits

CN 2401 Chinese II 3 Credits

CN 2431 Chinese Oral Comprehension and Expression I 2 Credits

Total 17 Credits


Second Semester

ELE 2001 Advanced Academic English 3 Credits

EN 3295 English for Online Business 3 Credits

EN 3291 Intercultural Business Communication 3 Credits

BDM 3201 Digital Business 3 Credits

ECD 2902 Developing Comprehensive Chinese 3 Credits

CN 2432 Chinese Oral Comprehension and Expression II 2 Credits

Total 17 Credits

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First Semester

EN 3290 English for Entrepreneurship 3 Credits

BDM 3202 Digital Commerce 3 Credits

ECD 3931 Media Storytelling 3 Credits

ECD 3911 Progressive Chinese for Communication 3 Credits

CN 3436 Chinese Business Conversation I 3 Credits

One Concentration Course 3 Credits

Total 18 Credits


Second Semester

ECD 3932 Media Content Writing 3 Credits

BDM 3204 Enterprise Resource Planning 3 Credits

CN 3450 Introduction to Chinese Writing 3 Credits

ECD 3912 Communicative Chinese in Digital Media 3 Credits

One Concentration Course 3 Credits

One Free Elective Course 3 Credits

Total 18 Credits

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First Semester

EN 4232 Business Conversation 3 Credits

BDM 3205 Information Systems Strategy, Management, and Acquisition 3 Credits

ECD 4933 Art of Persuasion 3 Credits

ECD 4913 Trends in Chinese Digital Media 3 Credits

ECD 4934 English/Chinese Internship 3 Credits

One Concentration Course 3 Credits

Total 18 Credits


Second Semester

EN 4259 New Media Literacy 3 Credits

ECD 4935 Trends in Communicative Digitalization 3 Credits

One Concentration Course 3 Credits

One Concentration Course 3 Credits

One Free Elective Course 3 Credits

Total 15 Credits

TUITION FEES

Tuition fees

664,250 THB (Approx) / in total

Application fees

500 THB

Application fee cannot be refunded.

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ADMISSIONS PROCESS

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Required Documents for Undergraduate Students


1. Diploma or Certificate

2. Transcript 

3. Passport (For Non-Thai)

4. Your Photo * Select Files Straight face formal photo in polite attire.

5. Option Scores : IELTS or TOEFL or SAT (If any) Select Files IELTS = 5.0 or above / TOELF = 60 or above / SAT (Math) = 500 or above

Remark: All applicants must pay the application fee on or before the application deadline. The application fee is 500 Baht (15 USD) and is non-refundable or transferable to another semester or year. With the application form, you will receive an AU T-shirt and an AU bag. Documents submitted after the specified deadline according to the admission schedule will not be considered.

Possible Career Pathway

Graduates of the B.A. (English-Chinese for Digital Communication) program are well-prepared for a wide range of career paths in today's globalized and digital-centric marketplace. They can pursue roles such as digital content creators, social media managers, digital marketing specialists, or communication strategists for multinational companies, especially those with a focus on Chinese-speaking markets. Their strong proficiency in both English and Chinese, coupled with expertise in digital communication, makes them valuable assets in industries like e-commerce, media, public relations, and international business. They can also work as translators or interpreters, bridging language barriers in digital platforms.

STUDENT's TESTIMONIALS

FAQs

Question :

Do we have to register English or can we not the English courses?

Answer :

All students must register all English courses every semester until they have passed English 4.

Question :

For each semester, how many Business Ethic Seminar courses can I take?

Answer :

You can only take one course per semester but, you can register past Business Ethic Seminar courses that you haven’t passed. For example, in the past semester you haven’t passed BG14031. In this semester, you are able to register for BG14032 and BG14031 (the course you haven’t passed).

Question :

During the pre-registering period, how many times can I modify my schedule?

Answer :

You are able to modify your schedule up to 3 times.

Question :

How come there is a room with 60 seats but the seat availability is only 50?

Answer :

The number of seat available is appropriated by the faculty not Registrar office and is not up to the number of seats there is in a room.

Question :

Why does my friend have the status of ‘expecting to graduate’ but I don’t even though we’re in the same batch/year?

Answer :

Students expecting to graduate have had reached their expected amount of credits in the first semester and second semester of 120 credits and above. For summer terms, they must have 133 credits and above.

Question :

Are we able to register courses that have an Exam Time Conflict?

Answer :

Students that are graduating the semester they are registering their courses can have exam time conflict courses. However, that is only for students who are graduating the semester they are registering for.

Question :

Am I able to register a pre-requisite course with a course that requires the pre-requisite?

Answer :

Students that haven’t passed the pre-requisite course the semester before must pass the pre-requisite course first. For example, MGT 3907 has a pre-requisite course of English 4. Thus, you must have passed English 4 first before registering MGT 3907. - In the case where the student has to pre-register a class requiring a pre-requisite. For example, English 4 and the grade releases after you have paid for MGT 3907 you can come and delete the course afterwards during the adding period (the first two weeks once the semester opens) you will be refunded for the total amount of the course.

Question :

Where can I check the pre-requisite for a course?

Answer :

Ask your faculty’s information center - From the webpage of your faculty - In the AU Spark, once you have selected your course and section there will be details concerning the pre-requisite.

Question :

I have to register more than the allotted Credit Limits, what do I have to do?

Answer :

In the case that the credits do not exceed 22 credits, write a petition detailing the reason for registering more than the allotted credit limit and ask for the signature of the chair person or the dean. Once signed, bring the petition to the Office of Registrar during the registration period - In the case that the credits exceed 22 credits, write the petition as stated above then you must get the signature of the dean afterwards bring the petition to the vice president for academic affairs to sign, then bring the petition to the office of registrar during the registration period.

Question :

In which case do we receive a full refund for deleting a course or changing a section during the adding period?

Answer :

The course or subject is closed - When the grade is released and have not passed the pre-requisite course

Question :

I wasn’t able to register a subject in time but I’m graduating this semester (have checked the semester before) and it’s a mandatory subject, what do I have to do?

Answer :

The University Registrar has no jurisdiction to increase the seat limit the faculty has appropriated. If the student needs to register the course with that section and that section has all available seats filled, contact the faculty to increase the seat limit.

Question :

Can I register my classes from the webpage and my mobile phone app?

Answer :

It is not recommended to do so as registering from both platforms will increase the amount of strain on the registration system. There is also a chance that registering from both platforms will use up all allotted modifications to the schedule.

Question :

During what times can we modify the schedule?

Answer :

During the designated pre-registration block - Between 16.00 – 17.00 of each pre-registration day

Question :

When registering course with one instructor, once the semester begins it is another instructor that teaches the course?

Answer :

Because the faculty changes the instructor due to a variety of reasons. For example, the said instructor has resigned from his teaching role in the university without prior notice.