B.A. (Business French)
Bachelor Degree
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
4 years
Study Format
On Campus
No. of Student Mentors
60
Total Tuition Fees
575,000 THB
Free consultation for this program
We are ready to help you with your difficulties and processing.
Duration
4 years
Study Format
On Campus
No. of Student Mentors
60
Total Tuition Fees
575,000 THB
Program
Key information
University
Program structure
Tuition fees
Admissions
Possible Career Pathway
Student's testimonials
F&Qs
ABOUT THIS PROGRAM
The Department of Business French realizes that Thailand has a need not only for sophisticated thinkers, but also for pragmatic and leading businessmen and women who have a deep insight into both economic and cultural influences to serve the country and to fulfill the need of the global market.
French is an important and useful language in science and culture. It is the second-most studied foreign language in the world after English. Thailand is located in the heart of a privileged francophone area (Laos, Vietnam), that makes French an asset for cultural exchange and increasing contacts within ASEAN.
KEY INFORMATION
Degree
Bachelor
Language
English
Location
Bangkok, Samut Prakan
Intake Start Date
May 2025
Study Format
On Campus
Duration
4 years
Program Highlight
Standard Program
Total Semester
8
Total Tuition Fees
575,000 THB In Total
Application deadline
Aug 2025
ABOUT UNIVERSITY
Hua Mak Campus, 592/3 Soi Ramkhamhaeng 24, Ramkhamhaeng Rd., Hua Mak, Bang Kapi, Bangkok Thailand 10240 Thailand
Asia Ranking 2025
Data Not Available
Programs
84
Students
112,152
Assumption University originated from Assumption Commercial College in 1969 as Assumption School of Business. In 1972, it became "Assumption Business Administration College" (ABAC) with approval from the Ministry of Education. It was accredited in 1975 and granted university status in 1990.
It is a non-profit institution administered by the Brothers of St. Gabriel, a Catholic religious order founded in France in 1705. The congregation has run educational institutions in Thailand since 1901. Assumption University is an international community of scholars, enlivened by Christian inspiration, pursuing truth and knowledge through interdisciplinary approaches and cybertechnology.
Vision
Assumption University of Thailand envisions itself as an international community of scholars, enlivened by Christian inspiration, engaged in the pursuit of Truth and Knowledge, and serving human society, especially through the creative use of interdisciplinary approaches and technology. It envisions its graduates as healthy and open-minded persons, characterized by personal integrity, an independent mind, and creative thinking. They are expected to be professionally competent, willing to exercise responsible leadership for economic progress in a just society, and able to communicate effectively with people from other nations and participate in globalization.
Mission
Assumption University, an International Catholic University, is committed to be the light that leads learners and its stakeholders from all parts of the world towards wisdom, Truth, and Christian values and to discover “Treasure Within” themselves. Through effective teaching and research pedagogies of international standards, along with community engagement, the University aims to form individuals to be intellectually competent, morally sound, and spiritually enriching, accountable, righteous, and service-minded citizens who excel in serving communities comprising diverse cultures.
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PROGRAM STRUCTURE
A. General Education Courses
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Language Courses 15 Credits
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BG 1001 English I 3 (2-3-6)
BG 1002 English II 3 (2-3-6)
BG 2000 English III 3 (2-3-6)
BG 2001 English IV 3 (2-3-6)
GE 1403 Communication in Thai (for Thai students) 3 (2-3-6)
or
GE 1405 Thai Language and Culture (for non-Thai students) 3 (2-3-6)
Social Science Courses 10 Credits
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(1)Social Science required courses 7 Credits
BBA 1003 Introduction to Microeconomics and Personal Finance 3 (3-0-6)
GE 1201 Information Literacy Skills 1 (1-0-2)
or
GE 1204 Physical Education
GE 2202 Ethics 3 (3-0-6)
(2)Social Science elective Courses 3 Credits
Students are required to choose one of the following courses.
GE 1203 Society, Politics and Economics 3 (3-0-6)
GE 1205 ASEAN Ways 3 (3-0-6)
GE 2203 Art of Living 3 (3-0-6)
GE 2206 Personality Development 3 (3-0-6)
GE 2301 Lifestyles in Dynamic World 3 (3-0-6)
GE 2303 Building Brilliant Brain 3 (3-0-6)
CSX 2001 Introduction to Information Technology 3 (3-0-6)
or
ITX 3002 Introduction to Information Technology
Humanities Courses 6 Credits
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GE 1104 Thai Historical Perspectives 3 (3-0-6)
GE 2102 Human Heritage and Globalization 3 (3-0-6)
Science and Mathematics Courses 6 Credits
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GE 1302 Ecology and Sustainability 3 (3-0-6)
MA 1000 Business Mathematics and Statistics 3 (3-0-6)
B. Specialized Courses
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(1) Core Courses 30 Credits
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BAC 1601 Fundamentals of Financial Accounting 3 (3-0-6)
BBA 1001 Business Exploration 3 (3-0-6)
BBA 1102 Data and Information Literacy 3 (2-2-5)
BBA 1104 Fundamentals of Marketing 3 (3-0-6)
BBA 2001 Human Behavior 3 (3-0-6)
BBA 2102 Organization and Management 3 (3-0-6)
GE 2103 Art of Reasoning 3 (3-0-6)
GL 1101 Elements of Spoken Language 3 (3-0-6)
GL 2101 Introduction to Language 3 (3-0-6)
GL 3104 Language, Culture and Society 3 (3-0-6)
(2) Major Required Courses 45 credits
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FR 1510 French I 4 (3-2-6)
FR 1511 French II 4 (3-2-6)
FR 2512 French III 4 (3-2-6)
FR 2513 French IV 4 (3-2-6)
FR 2514 French Pronunciation 3 (3-0-6)
FR 3501 Business French I 3 (3-0-6)
FR 3512 Business Communication in French 3 (3-0-6)
FR 3514 Writing Workshop 2 (1-2-2)
FR 3530 Oral Comprehension and Expression 3 (3-0-6)
FR 3570 Translation: French-Thai (for Thai students) 3 (3-0-6)
or
FR 3532 French Conversation and Discussion (for foreign students)
FR 4502 Business French II 3 (3-0-6)
FR 4544 Reading French Media 3 (3-0-6)
FR 4573 Aspects of French-Speaking Countries 3 (3-0-6)
FR 4590 Seminar 3 (3-0-6)
(3) Major Elective Courses 9 credits
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FR 3537 Communicative Skills in French 3 (3-0-6)
FR 3539 French for Workplace Communication 3 (3-0-6)
FR 3581 French for Tourism 3 (3-0-6)
FR 3583 French for Hotel Services 3 (3-0-6)
FR 4540 Reading in Business French 3 (3-0-6)
FR 4541 Business French Internship 3 (3-0-6)
FR 4572 Translation in Business French 3 (3-0-6)
FR 4591 Selected Topics in French Studies 3 (3-0-6)
(4) Minor Courses 15 Credits
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Digital Business Management
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Minor Required Courses 15 Credits
BDM 3201 Digital Business 3 (2-2-5)
BDM 3202 Digital Commerce 3 (2-2-5)
BDM 3203 Cybersecurity 3 (2-2-5)
BDM 3204 Enterprise Resource Planning 3 (2-2-5)
BDM 3205 Information Systems Strategy, Management, and Acquisition 3 (2-2-5)
Business Economics
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Minor Required Courses 15 Credits
BEC 1401 Thinking as an Economist 3 (3-0-6)
BEC 2102 Economic Decision Making for Management 3 (3-0-6)
BEC 2303 Fundamentals of Econometrics 3 (3-0-6)
BEC 2304 Business and Economic Forecasting 3 (3-0-6)
BEC 3101 Firms, Competition and Market Structure 3 (3-0-6)
Entrepreneur and Innovation Management
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Minor Required Courses 15 Credits
BEN 3001 Entrepreneur and Innovation 3 (3-0-6)
BEN 3201 Innovation and Design Thinking 3 (3-0-6)
BEN 3202 Entrepreneurial Commercialization 3 (3-0-6)
BEN 3303 Entrepreneurial Leadership 3 (3-0-6)
BEN 4315 Family Business Management 3 (3-0-6)
Finance
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Minor Required Courses 15 Credits
BBA 2103 Corporate Finance 3 (3-0-6)
BFN 3211 Investment Strategy and Applied Valuation 3 (3-0-6)
BFN 3212 Financial Reporting and Analysis 3 (3-0-6)
BFN 3221 Business and Economic Analysis for Decision Making 3 (3-0-6)
BFN 3223 Advanced Financial Management 3 (3-0-6)
Hospitality and Tourism Management
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Minor Required Courses 15 Credits
BHT 3201 Introduction to Hospitality and Tourism Management 3 (3-0-6)
BHT 3202 Consumer Behavior in Hospitality and Tourism 3 (3-0-6)
BHT 3203 Food and Beverage Management 3 (3-0-6)
BHT 3204 Personality and Communication in Hospitality and Tourism 3 (3-0-6)
BHT 3205 Marketing in Hospitality and Tourism 3 (3-0-6)
International Business Management
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Minor Required Courses 15 Credits
BIB 3201 Cross Cultural Human Resource Management 3 (3-0-6)
BIB 3202 Export-Import Policy and Strategy 3 (3-0-6)
BIB 3203 Global Business in Practice 3 (3-0-6)
BIB 3204 International Management 3 (3-0-6)
BIB 4209 International Strategic Management 3 (3-0-6)
Insurance
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Minor Required Courses 15 Credits
BIR 3211 Risk Management and Insurance 3 (3-0-6)
BIR 3221 Property Insurance 3 (3-0-6)
BIR 3222 Casualty Insurance 3 (3-0-6)
BIR 3223 Life Assurance 3 (3-0-6)
BIR 4311 Employee Benefits 3 (3-0-6)
Marketing
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Minor Required Courses 15 Credits
BMK 3201 Consumer Behavior 3 (3-0-6)
BMK 3202 Digital Marketing 3 (3-0-6)
BMK 3203 Brand Driven Innovation 3 (3-0-6)
BMK 3204 Competitive Analysis and Strategy 3 (3-0-6)
BMK 4302 Contemporary Issues in Marketing 3 (3-0-6)
Real Estate
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Minor Required Courses 15 Credits
BRE 3201 Real Estate Business 3 (3-0-6)
BRE 3202 Real Estate Law 3 (3-0-6)
BRE 3203 Real Estate Economics 3 (3-0-6)
BRE 3204 Building Design and Construction Techniques 3 (3-0-6)
BRE 3205 Real Estate Development 3 (3-0-6)
Supply Chain Management
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Minor Required Courses 15 Credits
BSC 3201 Logistics and Supply Chain Management 3 (3-0-6)
BSC 3202 Supply Chain Innovation and Technology 3 (3-0-6)
BSC 3203 Lean Manufacturing and Agile Supply Chain 3 (3-0-6)
BSC 3204 International Transportation and Distribution Management 3 (3-0-6)
BSC 3205 Warehousing and Material Handling 3 (3-0-6)
Communication Arts
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Minor Required Courses 15 Credits
ART 1208 Computer Graphic Foundation 3 (2-2-5)
ART 2311 Photography 3 (2-2-5)
CA 1021 Introduction to Advertising and Branding 3 (3-0-6)
CA 1023 Introduction to Live Event Creation and Management 3 (2-2-5)
CA 1024 Introduction to Digital Media Communication 3 (2-2-5)
Business Chinese
Minor Required Courses 12 Credits
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CN 1400 Introduction to Chinese 3 (3-0-6)
CN 1401 Chinese I 3 (3-0-6)
CN 2401 Chinese II 3 (3-0-6)
CN 2402 Chinese III 3 (3-0-6)
Minor Elective Courses 3 Credits
Students can choose any course from the Department of Business Chinese upon completion of the prerequisites (if any).
Business English
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Minor Required Courses 12 Credits
EN 2230 Listening and Speaking 3 (3-0-6)
EN 3212 Communicative Writing Development 3 (3-0-6)
EN 3213 Business Communication in English 3 (3-0-6)
EN 4232 Business Conversation 3 (3-0-6)
Minor Elective Courses 3 Credits
Students can choose any course from the Department of Business English upon completion of the prerequisites (if any).
Business Japanese
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Minor Required Courses 12 Credits
JA 1700 Introduction to Japanese 3 (3-0-6)
JA 1701 Japanese I 3 (3-0-6)
JA 2701 Japanese II 3 (3-0-6)
JA 2702 Japanese III 3 (3-0-6)
Minor Elective Courses 3 Credits
Students can choose any course from the Department of Business Japanese upon completion of the prerequisites (if any).
Music Entrepreneurship
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Minor Required Courses 15 Credits
MB 2433 Computer Application for Musicians 3 (1-4-4)
MB 2531 Music Business 3 (3-0-6)
MB 2532 Music Industry 3 (3-0-6)
MS 1301 Musical Skills I 2 (3-2-1)
MS 1302 Musical Skills II 2 (3-2-1)
MS 2301 Musical Skills III 2 (3-2-1)
C. Free Elective Courses 6 Credits
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Students can choose free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).
TUITION FEES
Tuition fees
575,000 THB / In Total
Application fees
500 THB
Application fee cannot be refunded.
Available Scholarships
Find scholarships suited to your goals. We’ll help you with the application process to secure the support you need.
ADMISSIONS PROCESS
Required Documents for Undergraduate Students
1. Diploma or Certificate
2. Transcript
3. Passport (For Non-Thai)
4. Your Photo * Select Files Straight face formal photo in polite attire.
5. Option Scores : IELTS or TOEFL or SAT (If any) Select Files IELTS = 5.0 or above / TOELF = 60 or above / SAT (Math) = 500 or above
Remark: All applicants must pay the application fee on or before the application deadline. The application fee is 500 Baht (15 USD) and is non-refundable or transferable to another semester or year. With the application form, you will receive an AU T-shirt and an AU bag. Documents submitted after the specified deadline according to the admission schedule will not be considered.
Possible Career Pathway
A B.A. in Business French prepares graduates for careers that require both business acumen and proficiency in the French language, particularly in international and multicultural environments. Graduates can pursue roles in multinational companies, international trade, diplomacy, and tourism, where they can use their skills in business communication, translation, and cultural understanding to manage French-speaking clients, partners, and markets. Other career pathways include positions in international marketing, public relations, and customer service, especially in regions where French is a dominant language. Additionally, the degree opens opportunities in education, such as teaching French as a foreign language or working in bilingual education programs.
STUDENT's TESTIMONIALS
FAQs
Question :
Do we have to register English or can we not the English courses?
Answer :
All students must register all English courses every semester until they have passed English 4.
Question :
For each semester, how many Business Ethic Seminar courses can I take?
Answer :
You can only take one course per semester but, you can register past Business Ethic Seminar courses that you haven’t passed. For example, in the past semester you haven’t passed BG14031. In this semester, you are able to register for BG14032 and BG14031 (the course you haven’t passed).
Question :
During the pre-registering period, how many times can I modify my schedule?
Answer :
You are able to modify your schedule up to 3 times.
Question :
How come there is a room with 60 seats but the seat availability is only 50?
Answer :
The number of seat available is appropriated by the faculty not Registrar office and is not up to the number of seats there is in a room.
Question :
Why does my friend have the status of ‘expecting to graduate’ but I don’t even though we’re in the same batch/year?
Answer :
Students expecting to graduate have had reached their expected amount of credits in the first semester and second semester of 120 credits and above. For summer terms, they must have 133 credits and above.
Question :
Are we able to register courses that have an Exam Time Conflict?
Answer :
Students that are graduating the semester they are registering their courses can have exam time conflict courses. However, that is only for students who are graduating the semester they are registering for.
Question :
Am I able to register a pre-requisite course with a course that requires the pre-requisite?
Answer :
Students that haven’t passed the pre-requisite course the semester before must pass the pre-requisite course first. For example, MGT 3907 has a pre-requisite course of English 4. Thus, you must have passed English 4 first before registering MGT 3907. - In the case where the student has to pre-register a class requiring a pre-requisite. For example, English 4 and the grade releases after you have paid for MGT 3907 you can come and delete the course afterwards during the adding period (the first two weeks once the semester opens) you will be refunded for the total amount of the course.
Question :
Where can I check the pre-requisite for a course?
Answer :
Ask your faculty’s information center - From the webpage of your faculty - In the AU Spark, once you have selected your course and section there will be details concerning the pre-requisite.
Question :
I have to register more than the allotted Credit Limits, what do I have to do?
Answer :
In the case that the credits do not exceed 22 credits, write a petition detailing the reason for registering more than the allotted credit limit and ask for the signature of the chair person or the dean. Once signed, bring the petition to the Office of Registrar during the registration period - In the case that the credits exceed 22 credits, write the petition as stated above then you must get the signature of the dean afterwards bring the petition to the vice president for academic affairs to sign, then bring the petition to the office of registrar during the registration period.
Question :
In which case do we receive a full refund for deleting a course or changing a section during the adding period?
Answer :
The course or subject is closed - When the grade is released and have not passed the pre-requisite course
Question :
I wasn’t able to register a subject in time but I’m graduating this semester (have checked the semester before) and it’s a mandatory subject, what do I have to do?
Answer :
The University Registrar has no jurisdiction to increase the seat limit the faculty has appropriated. If the student needs to register the course with that section and that section has all available seats filled, contact the faculty to increase the seat limit.
Question :
Can I register my classes from the webpage and my mobile phone app?
Answer :
It is not recommended to do so as registering from both platforms will increase the amount of strain on the registration system. There is also a chance that registering from both platforms will use up all allotted modifications to the schedule.
Question :
During what times can we modify the schedule?
Answer :
During the designated pre-registration block - Between 16.00 – 17.00 of each pre-registration day
Question :
When registering course with one instructor, once the semester begins it is another instructor that teaches the course?
Answer :
Because the faculty changes the instructor due to a variety of reasons. For example, the said instructor has resigned from his teaching role in the university without prior notice.