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B.A. (Business Chinese)

Assumption University

Bachelor Degree

Assumption University

Free consultation for this program

We are ready to help you with your difficulties and processing.

Duration

4 years

Study Format

On Campus

No. of Student Mentors

60

Total Tuition Fees

625,000 THB

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Mentor
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+48

ABOUT THIS PROGRAM

Since the establishment of the Business Chinese Department in 1987, the aim of the Department is to provide students with Chinese Proficiency, business knowledge, and skills plus English Competency. Fully equipped with the necessary tools for the modern globalized era, our graduates can serve and grow in all business fields of both government and private sectors (Marketing, management, Finance and Banking, International Business Management, Industrial management, Property Development, etc.). 

KEY INFORMATION

Degree

Bachelor

Language

English

Location

Bangkok, Samut Prakan

Intake Start Date

May 2025

Study Format

On Campus

Duration

4 years

Program Highlight

Standard Program

Total Semester

8

Total Tuition Fees

625,000 THB In Total

Application deadline

Aug 2025

ABOUT UNIVERSITY

Assumption University

Hua Mak Campus, 592/3 Soi Ramkhamhaeng 24, Ramkhamhaeng Rd., Hua Mak, Bang Kapi, Bangkok Thailand 10240 Thailand

Asia Ranking 2025

Data Not Available

Programs

84

Students

112,152

Assumption University originated from Assumption Commercial College in 1969 as Assumption School of Business. In 1972, it became "Assumption Business Administration College" (ABAC) with approval from the Ministry of Education. It was accredited in 1975 and granted university status in 1990.

It is a non-profit institution administered by the Brothers of St. Gabriel, a Catholic religious order founded in France in 1705. The congregation has run educational institutions in Thailand since 1901. Assumption University is an international community of scholars, enlivened by Christian inspiration, pursuing truth and knowledge through interdisciplinary approaches and cybertechnology.


Vision

Assumption University of Thailand envisions itself as an international community of scholars, enlivened by Christian inspiration, engaged in the pursuit of Truth and Knowledge, and serving human society, especially through the creative use of interdisciplinary approaches and technology. It envisions its graduates as healthy and open-minded persons, characterized by personal integrity, an independent mind, and creative thinking. They are expected to be professionally competent, willing to exercise responsible leadership for economic progress in a just society, and able to communicate effectively with people from other nations and participate in globalization.


Mission

Assumption University, an International Catholic University, is committed to be the light that leads learners and its stakeholders from all parts of the world towards wisdom, Truth, and Christian values and to discover “Treasure Within” themselves. Through effective teaching and research pedagogies of international standards, along with community engagement, the University aims to form individuals to be intellectually competent, morally sound, and spiritually enriching, accountable, righteous, and service-minded citizens who excel in serving communities comprising diverse cultures.

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PROGRAM STRUCTURE

A. General Education Courses

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Language Courses 15 Credits

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BG 1001 English I 3 (2-3-6)

BG 1002 English II 3 (2-3-6)

BG 2000 English III 3 (2-3-6)

BG 2001 English IV 3 (2-3-6)

GE 1403 Communication in Thai (for Thai students) 3 (3-0-6)

or

GE 1405 Thai Language and Culture (for non-Thai students) 3 (3-0-6)


Social Science Courses 13 Credits

Social Science Required Courses 7 Credits

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BBA 2001 Human Behavior 3 (3-0-6)

GE 1201 Information and Literacy Skills 1 (1-0-3)

or

GE 1204 Physical Education 1 (1-0-2)

GE 2202 Ethics 3 (3-0-6)


Social Science Elective Courses 6 Credits

Students are required to choose two of the following courses.

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GE 1203 Society, Politics and Economics 3 (3-0-6)

GE 1205 ASEAN Ways 3 (3-0-6)

GE 1302 Ecology and Sustainability 3 (3-0-6)

GE 2102 Human Heritage and Globalization 3 (3-0-6)

GE 2203 Art of Living 3 (3-0-6)

GE 2206 Personality Development 3 (3-0-6)

GE 2303 Building Brilliant Brain 3 (3-0-6)

CSX 2001 Introduction to Information Technology 3 (3-0-6)

or

ITX 3002 Introduction to Information Technology 3 (3-0-6)


Humanities Courses 3 Credits

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GE 1104 Thai Historical Perspectives 3 (3-0-6)


Science and Mathematics Courses 6 Credits

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MA 1000 Business Mathematics and Statistics 3 (3-0-6)

GE 2301 Lifestyles in Dynamic World 3 (3-0-6)


B. Specialized Courses

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Core Course 21 Credits

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BAC 1601 Fundamentals of Financial Accounting 3 (3-0-6)

BBA 1001 Business Exploration 3 (3-0-6)

BBA 1003 Introduction to Microeconomics and Personal Finance 3 (3-0-6)

BBA 1102 Data and Information Literacy 3 (2-2-5)

BBA 1104 Fundamentals of Marketing 3 (3-0-6)

BBA 2102 Organization and Management 3 (3-0-6)

GL 1101 Elements of Spoken Language 3 (3-0-6)


Major Required Courses 48 credits

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CN 1400 Introduction to Chinese 3 (3-0-6)

CN 1401 Chinese I 3 (3-0-6)

CN 1430 Listening and Speaking in Chinese I 1 (1-0-2)

CN 1431 Listening and Speaking in Chinese II 1 (1-0-2)

CN 2401 Chinese II 3 (3-0-6)

CN 2402 Chinese III 3 (3-0-6)

CN 2431 Chinese Oral Comprehension and Expression I 2 (2-0-4)

CN 2432 Chinese Oral Comprehension and Expression II 2 (2-0-4)

CN 3403 Chinese IV 3 (3-0-6)

CN 3436 Chinese Business Conversation I 3 (3-0-6)

CN 3437 Chinese Business Conversation II 3 (3-0-6)

CN 3450 Introduction to Chinese Writing 3 (3-0-6)

CN 3451 Communicative Writing in Chinese 3 (3-0-6)

CN 3463 Introduction to Chinese Culture 3 (3-0-6)

CN 3470 Translation I: Chinese-Thai 3 (3-0-6)

or

CN 3441 Chinese Reading and Oral Report (Only for foreign students)

CN 4442 Reading in Chinese Newspapers 3 (3-0-6)

CN 4452 Business Writing in Chinese 3 (3-0-6)

CN 4471 Translation II: Thai-Chinese 3 (3-0-6)

or

CN 4440 Reading in Business Chinese (Only for foreign students)


Major Elective Courses 15 credits

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CN 3420 Integrated Chinese Skills 3 (3-0-6)

CN 3433 Chinese from Audio-Visual Media 3 (3-0-6)

CN 3441 Chinese Reading and Oral Report 3 (3-0-6)

CN 3481 Chinese for Tourism 3 (3-0-6)

CN 3485 Chinese for Hotel Services 3 (3-0-6)

CN 3483 Chinese for Service Industries 3 (3-0-6)

CN 3484 Chinese for Office Management 3 (3-0-6)

CN 4433 Public Speaking in Chinese 3 (3-0-6)

CN 4436 Advanced Business Conversation in Chinese 3 (3-0-6)

CN 4440 Reading in Business Chinese 3 (3-0-6)

CN 4460 Survey of Chinese Literature 3 (3-0-6)

CN 4491 Seminar on Selected Topics 3 (3-0-6)

CN 4493 Business Chinese Internship 3 (0-9-3)


Minor Courses 15 Credits

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Digital Business Management

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Minor Required Courses 15 Credits

BDM 3201 Digital Business 3 (2-2-5)

BDM 3202 Digital Commerce 3 (2-2-5)

BDM 3203 Cybersecurity 3 (2-2-5)

BDM 3204 Enterprise Resource Planning 3 (2-2-5)

BDM 3205 Information Systems Strategy, Management, and Acquisition 3 (2-2-5)


Business Economics

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Minor Required Courses 15 Credits

BEC 1401 Thinking as an Economist 3 (3-0-6)

BEC 2102 Economic Decision Making for Management 3 (3-0-6)

BEC 2303 Fundamentals of Econometrics 3 (3-0-6)

BEC 2304 Business and Economic Forecasting 3 (3-0-6)

BEC 3101 Firms, Competition and Market Structure 3 (3-0-6)


Entrepreneur and Innovation Management

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Minor Required Courses 15 Credits

BEN 3001 Entrepreneur and Innovation 3 (3-0-6)

BEN 3201 Innovation and Design Thinking 3 (3-0-6)

BEN 3202 Entrepreneurial Commercialization 3 (3-0-6)

BEN 3303 Entrepreneurial Leadership 3 (3-0-6)

BEN 4315 Family Business Management 3 (3-0-6)


Finance

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Minor Required Courses 15 Credits

BBA 2103 Corporate Finance 3 (3-0-6)

BFN 3211 Investment Strategy and Applied Valuation 3 (3-0-6)

BFN 3212 Financial Reporting and Analysis 3 (3-0-6)

BFN 3221 Business and Economic Analysis for Decision Making 3 (3-0-6)

BFN 3223 Advanced Financial Management 3 (3-0-6)


Hospitality and Tourism Management

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Minor Required Courses 15 Credits

BHT 3201 Introduction to Hospitality and Tourism Management 3 (3-0-6)

BHT 3202 Consumer Behavior in Hospitality and Tourism 3 (3-0-6)

BHT 3203 Food and Beverage Management 3 (3-0-6)

BHT 3204 Personality and Communication in Hospitality and Tourism 3 (3-0-6)

BHT 3205 Marketing in Hospitality and Tourism 3 (3-0-6)


International Business Management

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Minor Required Courses 15 Credits

BIB 3201 Cross Cultural Human Resource Management 3 (3-0-6)

BIB 3202 Export-Import Policy and Strategy 3 (3-0-6)

BIB 3203 Global Business in Practice 3 (3-0-6)

BIB 3204 International Management 3 (3-0-6)

BIB 4209 International Strategic Management 3 (3-0-6)


Insurance

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Minor Required Courses 15 Credits

BIR 3211 Risk Management and Insurance 3 (3-0-6)

BIR 3221 Property Insurance 3 (3-0-6)

BIR 3222 Casualty Insurance 3 (3-0-6)

BIR 3223 Life Assurance 3 (3-0-6)

BIR 4311 Employee Benefits 3 (3-0-6)


Marketing

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Minor Required Courses 15 Credits

BMK 3201 Consumer Behavior 3 (3-0-6)

BMK 3202 Digital Marketing 3 (3-0-6)

BMK 3203 Brand Driven Innovation 3 (3-0-6)

BMK 3204 Competitive Analysis and Strategy 3 (3-0-6)

BMK 4302 Contemporary Issues in Marketing 3 (3-0-6)


Real Estate

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Minor Required Courses 15 Credits

BRE 3201 Real Estate Business 3 (3-0-6)

BRE 3202 Real Estate Law 3 (3-0-6)

BRE 3203 Real Estate Economics 3 (3-0-6)

BRE 3204 Building Design and Construction Techniques 3 (3-0-6)

BRE 3205 Real Estate Development 3 (3-0-6)


Supply Chain Management

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Minor Required Courses 15 Credits

BSC 3201 Logistics and Supply Chain Management 3 (3-0-6)

BSC 3202 Supply Chain Innovation and Technology 3 (3-0-6)

BSC 3203 Lean Manufacturing and Agile Supply Chain 3 (3-0-6)

BSC 3204 International Transportation and Distribution Management 3 (3-0-6)

BSC 3205 Warehousing and Material Handling 3 (3-0-6)


Communication Arts

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Minor Required Courses 15 Credits

ART 1208 Computer Graphic Foundation 3 (2-2-5)

ART 2311 Photography 3 (2-2-5)

CA 1021 Introduction to Advertising and Branding 3 (3-0-6)

CA 1023 Introduction to Live Event Creation and Management 3 (2-2-5)

CA 1024 Introduction to Digital Media Communication 3 (2-2-5)


12. Music Entrepreneurship

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Minor Required Courses 15 Credits

MB 2433 Computer Application for Musicians 3 (1-4-4)

MB 2531 Music Business 3 (3-0-6)

MB 2532 Music Industry 3 (3-0-6)

MS 1301 Musical Skills I 2 (3-2-1)

MS 1302 Musical Skills II 2 (3-2-1)

MS 2301 Musical Skills III 2 (3-2-1)


13. Business English

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Minor Required Courses 12 Credits

EN 2230 Listening and Speaking 3 (3-0-6)

EN 3212 Communicative Writing Skill Development 3 (3-0-6)

EN 3213 Business Communication in English 3 (3-0-6)

EN 4232 Business Conversation 3 (3-0-6)


Minor Elective Courses 3 Credits

Students can take any course from the Department of Business English upon completion of the prerequisites (if any).


14. Business French

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Minor Required Courses 12 Credits

FR 1510 French I 4 (3-2-6)

FR 1511 French II 4 (3-2-6)

FR 2512 French III 4 (3-2-6)


Minor Elective Courses 3 Credits

FR 3537 Communicative Skills in French 3 (3-0-6)

or

FR 3539 French for Workplace Communication 3 (3-0-6)


15. Business Japanese

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Minor Required Courses 12 Credits

JA 1700 Introduction to Japanese 3 (3-0-6)

JA 1701 Japanese I 3 (3-0-6)

JA 2701 Japanese II 3 (3-0-6)

JA 2702 Japanese III 3 (3-0-6)


Minor Elective Courses 3 Credits

Students can take any course from the Department of Business Japanese upon completion of the prerequisites (if any).


C. Free Elective Courses 6 Credits

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Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).

Free elective courses of the Department which are offered to non Business Chinese Major:

CN 0400 Chinese for Beginners I 3 (3-0-6)

CN 0401 Chinese for Beginners II 3 (3-0-6)

TUITION FEES

Tuition fees

625,000 THB / In Total

Application fees

500 THB

Application fee cannot be refunded.

Available Scholarships

Find scholarships suited to your goals. We’ll help you with the application process to secure the support you need.

ADMISSIONS PROCESS

Progress Bar

Required Documents for Undergraduate Students


1. Diploma or Certificate

2. Transcript 

3. Passport (For Non-Thai)

4. Your Photo * Select Files Straight face formal photo in polite attire.

5. Option Scores : IELTS or TOEFL or SAT (If any) Select Files IELTS = 5.0 or above / TOELF = 60 or above / SAT (Math) = 500 or above

Remark: All applicants must pay the application fee on or before the application deadline. The application fee is 500 Baht (15 USD) and is non-refundable or transferable to another semester or year. With the application form, you will receive an AU T-shirt and an AU bag. Documents submitted after the specified deadline according to the admission schedule will not be considered.

Possible Career Pathway

A B.A. in Business Chinese prepares graduates for a wide range of careers that combine business expertise with fluency in Mandarin Chinese. Graduates can pursue roles in international business, trade, and finance, particularly in companies that operate in China or have significant Chinese-speaking markets. Career pathways include positions in global marketing, supply chain management, business development, and international relations. Additionally, the degree is valuable in roles that require cross-cultural communication, such as translation, interpretation, and diplomacy. Graduates may also work in education, teaching Chinese or business courses, or in tourism, where they can leverage their language skills to cater to Chinese-speaking clients.

STUDENT's TESTIMONIALS

FAQs

Question :

Do we have to register English or can we not the English courses?

Answer :

All students must register all English courses every semester until they have passed English 4.

Question :

For each semester, how many Business Ethic Seminar courses can I take?

Answer :

You can only take one course per semester but, you can register past Business Ethic Seminar courses that you haven’t passed. For example, in the past semester you haven’t passed BG14031. In this semester, you are able to register for BG14032 and BG14031 (the course you haven’t passed).

Question :

During the pre-registering period, how many times can I modify my schedule?

Answer :

You are able to modify your schedule up to 3 times.

Question :

How come there is a room with 60 seats but the seat availability is only 50?

Answer :

The number of seat available is appropriated by the faculty not Registrar office and is not up to the number of seats there is in a room.

Question :

Why does my friend have the status of ‘expecting to graduate’ but I don’t even though we’re in the same batch/year?

Answer :

Students expecting to graduate have had reached their expected amount of credits in the first semester and second semester of 120 credits and above. For summer terms, they must have 133 credits and above.

Question :

Are we able to register courses that have an Exam Time Conflict?

Answer :

Students that are graduating the semester they are registering their courses can have exam time conflict courses. However, that is only for students who are graduating the semester they are registering for.

Question :

Am I able to register a pre-requisite course with a course that requires the pre-requisite?

Answer :

Students that haven’t passed the pre-requisite course the semester before must pass the pre-requisite course first. For example, MGT 3907 has a pre-requisite course of English 4. Thus, you must have passed English 4 first before registering MGT 3907. - In the case where the student has to pre-register a class requiring a pre-requisite. For example, English 4 and the grade releases after you have paid for MGT 3907 you can come and delete the course afterwards during the adding period (the first two weeks once the semester opens) you will be refunded for the total amount of the course.

Question :

Where can I check the pre-requisite for a course?

Answer :

Ask your faculty’s information center - From the webpage of your faculty - In the AU Spark, once you have selected your course and section there will be details concerning the pre-requisite.

Question :

I have to register more than the allotted Credit Limits, what do I have to do?

Answer :

In the case that the credits do not exceed 22 credits, write a petition detailing the reason for registering more than the allotted credit limit and ask for the signature of the chair person or the dean. Once signed, bring the petition to the Office of Registrar during the registration period - In the case that the credits exceed 22 credits, write the petition as stated above then you must get the signature of the dean afterwards bring the petition to the vice president for academic affairs to sign, then bring the petition to the office of registrar during the registration period.

Question :

In which case do we receive a full refund for deleting a course or changing a section during the adding period?

Answer :

The course or subject is closed - When the grade is released and have not passed the pre-requisite course

Question :

I wasn’t able to register a subject in time but I’m graduating this semester (have checked the semester before) and it’s a mandatory subject, what do I have to do?

Answer :

The University Registrar has no jurisdiction to increase the seat limit the faculty has appropriated. If the student needs to register the course with that section and that section has all available seats filled, contact the faculty to increase the seat limit.

Question :

Can I register my classes from the webpage and my mobile phone app?

Answer :

It is not recommended to do so as registering from both platforms will increase the amount of strain on the registration system. There is also a chance that registering from both platforms will use up all allotted modifications to the schedule.

Question :

During what times can we modify the schedule?

Answer :

During the designated pre-registration block - Between 16.00 – 17.00 of each pre-registration day

Question :

When registering course with one instructor, once the semester begins it is another instructor that teaches the course?

Answer :

Because the faculty changes the instructor due to a variety of reasons. For example, the said instructor has resigned from his teaching role in the university without prior notice.