Unilinks - Master’s in Digital Marketing

ABOUT THIS PROGRAM

Master’s in Digital Marketing

In today’s rapidly evolving digital landscape, where technology shapes every aspect of business and communication, the need for expertise in digital marketing has grown exponentially. This is partly due to the surge in online commerce, social media, data analytics, and technology integration into marketing strategies. There is, therefore, an acute demand for professionals who possess a comprehensive understanding of digital marketing techniques. This program has been conceived to equip students with the specialized knowledge and skills required to navigate this dynamic field successfully.

The MSc Digital Marketing program is tailored to align with current industry trends, focusing on advanced digital marketing concepts, tools, and strategies that organizations need to effectively engage with their target audiences in the digital realm. There exists a gap between traditional marketing education and the evolving demands of digital marketing. The program aims to bridge this gap by offering specialized courses encompassing search engine optimization (SEO), social media marketing (SEM), data analytics, content strategy, and more.

The digital age has opened up many career opportunities in marketing, from digital marketing managers to social media specialists and e-commerce analysts. The MSc Digital Marketing Program aims to prepare students for these roles by providing them with in-depth knowledge and practical skills.

Distinguished faculty members specializing in digital trends, emerging technologies, and data analytics will facilitate targeted modules related to these cutting-edge areas. Their guidance will empower students to remain abreast of the rapidly evolving digital marketing landscape, equipping them with the expertise to navigate and leverage emerging technologies effectively. Dedicated faculty supervisors will be assigned to offer personalized guidance for students choosing the research track. These supervisors will steer students’ academic journey, assist in curating relevant courses, and provide unwavering academic support. Collaborations with prominent industry associations, digital marketing conferences, and networks are established to augment the program’s industry connectivity. These alliances furnish students with networking opportunities, in-depth industry insights, and the prospect of engaging with esteemed guest speakers who represent the forefront of the digital marketing landscape.

Program Feature

Insternships*

Minor*

Project

Exchange*

*48 credits only

KEY INFORMATION

Degree

Master

Language

English

Location

Pathum Thani

Intake Start Date

May 2025

Study Format

Hybrid

Duration

2 years

Program Highlight

Standard Program

Total Semester

Total Tuition Fees

856,600 THB In Total

Application deadline

May 2025

ABOUT UNIVERSITY

Asian Institute of Technology

Asian Institute of Technology, 58 Moo 9, Km. 42, Paholyothin Highway, Klong Luang, Pathumthani 12120, Thailand, Khlong Nueng, Pathum Thani 12120 Thailand

Asia Ranking 2025

Data Not Available

Programs

Students

The Asian Institute of Technology (AIT) is an international English-speaking postgraduate institution, focusing on engineering, sustainability, and management studies. AIT’s rigorous academic, research, and experiential outreach programs prepare graduates for professional success and leadership roles in Asia and beyond.

Founded in 1959, AIT offers the opportunity to study at an institution in Asia which possesses a global reputation. Going forward, AIT will be stressing its global connections, injection of innovation into research and teaching, its relevance to industry, and its nurturing of entrepreneurship, while continuing to fulfill its social impact and capacity building role. Sitting on a beautiful green campus located just north of Bangkok, Thailand, AIT operates as a multicultural community where a cosmopolitan approach to living and learning is the rule. You will meet and study with people from all around the world.

Today, AIT’s internationally recognized engineering, environment, and management graduates are highly sought after by employers in their home countryand elsewhere. Across many walks of life in Asia, AIT alumni have distinguished themselves as CEO’s of private and state enterprises, as business owners, as well-respected researchers and faculty, and as senior university and government officials.

PROGRAM STRUCTURE

Course Content

The Business of Frontier Technologies
Digital Marketing Matrix
Digital Marketing Analytics
Master SEO & SEM
Consumer Experience Design
Social Media Marketing with AI
Neuromarketing

TUITION FEES

Tuition fees

856,600 THB / In Total

Application fees

800 THB

Application fee cannot be refunded.

Available Scholarships

Find scholarships suited to your goals. We’ll help you with the application process to secure the support you need.

ADMISSIONS PROCESS

Hold a Bachelor’s degree (normally from a four-year program), or its equivalent, in an appropriate field of study from an institution of good standing acceptable to AIT;
Have undergraduate grades significantly above average; the minimum cGPA requirement for admission to the Master’s Program is 2.75 or equivalent, at the Bachelor’s degree level;
English Proficiency Requirement: AIT-EET: 6; IELTS Academic: overall 6 (writing 6); TOEFL iBT: overall 80 (writing 21-23); & PTE Academic: overall 52 (writing 62-73)
Be in satisfactory physical and mental health, and have a record of good conduct;

Possible Career Pathway

Employment Opportunity

Students graduating from Digital Marketing will be prepared for these types of opportunities:

Digital Marketer
Digital Marketing Strategist
Consultant

STUDENT's TESTIMONIALS

No testimonials available just yet — stay tuned!

FAQs

Question :

Can I apply to two Academic Programs at the same time?

Answer :

No. You can only apply to one academic program at any time.

Question :

Do you have academic exchange programs and scholarships for those?

Answer :

2 Year Master’s Degree students normally study for 22 months (enrolled in August Intake) and 24 months (enrolled in January Intake) which includes four semesters, two short breaks and one long break between semesters. Doctoral students study for at least 42 months or seven semesters. 1-year Master, Professional Master Program and the Diploma Programs are at least 12 months or two semesters and the Certificate Program is 5 months or one semester.

Question :

What are Unified programs?

Answer :

Unified Programs integrate undergraduate studies with graduate studies into a seamless “Unified” program. For example, undergraduate students may join AIT in their final year to complete their undergraduate degree and at the same time start their Master program at AIT. AIT has several Unified programs with partner universities managed by Office of Special Degree Program.

Question :

What is the AIT English Entry Test (AIT-EET)?

Answer :

The Language Center (LC) offers a 90-minute in-house test of English proficiency called the AIT English Entry Test (EET). The score is based on a nine-point scale similar to the IELTS test. The Writing score, which is the most important at AIT, is based on an essay. The test result will be e-mailed within 7 days. The LC will report the test result to the AIT Admissions only if the score is satisfactory for provisional admission. If applicants fail to obtain the minimum score requirements for admission, they may take the test again.

Question :

Will you waive my admission interviews since I was admitted last year but chose not to register?

Answer :

No. As the application assessment varies from each intake, your application in the next intake must be as competitive as those with others applying in that same intake.

Question :

Do I need to apply for the scholarships listed on the website?

Answer :

You do not need to apply separately for the scholarships. Once you have submitted the application online, your will be automatically considered for all scholarships for which the deadline has not expired and for which you are eligible. The type and amount of scholarship given to applicants is on a competitive basis with the main criteria of academic standing. Should you wish to be considered for full scholarships, you must submit an Official English score of 6 including writing and overall that is not older than 2 years.

Question :

How much is the application processing fee?

Answer :

The processing fee is Baht 800 or US$25.

Question :

If I apply and accepted this intake, can I defer to the next intake with the same condition?

Answer :

Yes, you can defer your entry until the next academic semester. However, the financial conditions of the admission may change depending on the competitive assessment for the next semester. You are also required to pay the application processing fee to reactivate your admission.

Question :

When is the school intake and the application deadline?

Answer :

The AIT academic year consists of two semesters: January and August for School of Engineering and Technology (SET) and School of Environment Resources and Development (SERD).