Master of Science in Digital Marketing

This programme is specifically designed to provide:

Students with advanced theoretical frameworks, critical analytical capabilities, and practical competencies—enriched by the latest artificial intelligence (AI) developments—to address the complexities of digital marketing in contemporary business environment. This programme is aligned with the evolving demands of the digital marketing environment, integrating cutting-edge methodologies and insights from leading industry experts. Students will acquire both practical and latest methodologies and tools essential for success in a digitally driven, AI-enhanced, and interconnected marketing landscape by engaging with real-world challenges that also includes global business paradigms.

The MSc in Digital Marketing has several distinctive features, including: 

Specialized Curriculum with Technological Focus

The programme offers a curriculum integrating advanced digital marketing theories and practices, covering digital strategy, consumer behaviour, and market trends. It places a strong emphasis on the transformative role of technologies like artificial intelligence (AI) in shaping the future of digital marketing. Students will explore how AI-driven tools will revolutionise customer engagement, personalisation, and campaign optimisation, equipping them to drive innovation in diverse roles across industries.

Global Perspective and Cross-Cultural Insights

The programme adopts a global approach to digital marketing, enabling students to engage with cross-cultural case studies and projects that will address economic, cultural, and regulatory dimensions of international markets. This perspective will prepare students to develop culturally sensitive and technologically advanced strategies, ensuring success in a globally connected business environment.

Emphasis on Industry-Relevant Technologies

Students will gain hands-on expertise in AI-powered tools and data analytics platforms. By examining the implications of emerging technologies on consumer behaviour and marketing success, the programme will prepare students to navigate the challenges and opportunities of the rapidly evolving digital marketing era. 

The Benefits of the Programme

On successful completion of this programme, you will be able to :

• Gain a competitive edge in the job market with specialised skills tailored to the digital marketing industries.
• Create, manage, and optimize digital advertising campaigns as well as analyse customer data and use it to support marketing decisions. 
• Apply the latest digital marketing platforms like social media, mobile, and search engine optimization. 
• Develop and execute effective digital marketing strategies.
• Prepare for marketing related leadership roles in both local and global organisations.  
• Exhibit innovative problem-solving skills tailored to solve unique challenges to meet the target market needs and wants.
• Demonstrate grounded analytical and decision-making capabilities to support strategic planning and execution within the context of digital marketing. 

Who Should Attend

This programme is designed for managers and professionals aiming to advance their careers into senior managerial or executive roles within the marketing industry by acquiring advanced knowledge and leadership skills. It is also well-suited for individuals interested in starting or managing their own businesses within the digital marketing industry, providing a solid foundation in both business management and industry-specific practices. Additionally, this programme is ideal for those passionate about sustainable practices in digital marketing, AI-enhanced tools and those seeking to develop expertise in implementing and managing sustainable initiatives by engaging with real-world challenges and leveraging on global business opportunities.

Entry Requirements

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

General Requirements

Bachelor’s degree

Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

​Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements

International Students

IELTS : 6.0

• Digital Marketing Manager
• Social Media Manager
• Business Development Manager
• Search Engine Optimization (SEO) Specialist
• Digital Marketing Co-ordinator
• Digital Marketing Analyst
• Digital Marketing Associate
• Chief Growth Officer
• Product Development Manager
• Brand Manager