Master of Business Administration with a specialism in Digital Leadership (ODL)

What We Teach

This programme is specifically designed to provide:

• The Master of Business Administration with a specialism in Digital Leadership empower students with advanced skills to confront the complexities of digital transformation. There is a pressing need for professionals who can seamlessly integrate managerial expertise, digital acumen, and visionary thinking. This programme responds to rapid expansion of this employment sector while nurturing employability competencies.

The Benefits of the Programme

• Identify leadership requirements in different situations and demonstrate appropriate leadership capabilities.
• Attain expertise in strategic thinking, essential for navigating the complex business environment. Develop adaptable leadership skills to excel in diverse situations, demonstrating effective leadership capabilities.
• Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows digital leaders to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Develop proficiency and skills to address the challenges of digital transformation while fostering a comprehensive understanding of modern business processes, enabling success in the digital era.
• Acquire innovative problem-solving techniques to solve global business challenges.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self-management within the professional environment.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.

Entry Requirements

General Requirements

Bachelor’s degree

Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

​Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

English Requirements

International Students

IELTS : 6.0

• Analytics & Reporting Manager
• Business Development Manager
• Digital Business Analyst
• Digital Business Consultant
• Business Research Analyst
• Chief Executive Officer (CEO)
• Chief Marketing Officer (CMO)
• Corporate Strategy Manager
• Decision Analytics Manager
• Entrepreneur
• General Manager
• Global Purchasing Manager
• Digital Transformation Manager
• Logistic and Supply Chain Manager
• Management Consultant
• International Marketing Manager