Master of Business Administration with a specialism in Digital Leadership

This programme is specifically designed to provide:

• The Master of Business Administration with a specialism in Digital Leadership would allow those students who choose this specialism to acquire advanced skills to take on the challenges of digital transformation.
• The subject is an important area to study given the growing demand from employers across all sectors for professionals who combine managerial skills, digital understanding and vision.
• The area is considered a fast-growing sector for employment, developing key employability skills.

The Benefits of the Programme

• Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
• Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
• Develop the ability to master of the technology associated with the profession.
• Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
• Research information considering social responsibilities and related ethics.
• Understand behavioural science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self-management within the professional environment.

Who Should Attend

This programme is geared towards managers who wish to focus on enhancing and enriching skills to take on the challenges of digital transformation. In addition, middle and senior level managers will find this programme useful towards career growth as digital leadership is an important area to study given the growing demand from employers across all sectors to develop professionals with the combination of managerial skills, digital understanding, and vision.

Entry Requirements

General Requirements

Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

​Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

English Requirements

International Students IELTS: 6.0

• 
  
• Analytics & Reporting Manager
• Business Development Manager
• Digital Business Analyst
• Digital Business Consultant
• Business Research Analyst
• Chief Executive Officer (CEO)
• Chief Marketing Officer (CMO)
• Corporate Strategy Manager
• Decision Analytics Manager
• Entrepreneur
• General Manager
• Global Purchasing Manager
• Digital Transformation Manager
• Logistic and Supply Chain Manager
• Management Consultant
• International Marketing Manager