Master of Business Administration with a specialism in Business Analytics (ODL)

This programme is specifically designed to provide:

• An opportunity to empower with advanced skills to confront the complexities of digital transformation.
• Ability to provide insights into analytics from a management perspective and make data-driven decisions to solve business problems.
• An overall understanding on how analytics can be used to enhance the decision making process in an organisation.

The Benefits of the Programme

On successful completion of this programme, you will be able to :

• Gain a competitive edge in the job market by being equipped with specialised skills in business management.
• Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Gain insights and make business recommendations by applying advanced analytics tools and methods.
• Prepare for leadership roles in organisation where data-driven decision making is necessary.
• Improve business process, operations and strategies through the use of analysis tools.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate innovative problem solving skills that are capable of tackling business management problems.
• Demonstrate intellectual, analytical skills and knowledge within the business and management strategic management

Entry Requirements

General Requirements

Bachelor’s degree

Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

​Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

English Requirements

International Students

IELTS : 6.0

• Analytics & Reporting Manager
• Business Development Manager
• Business Consultant
• Business Analytics Manager
• Decision Analytics Manager
• Chief Executive Officer (CEO)
• Chief Marketing Officer (CMO)
• Entrepreneur
• General Manager
• Business Intelligence Analyst
• Market Research Analyst
• Data Mining Expert
• Predictive Analyst