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Bachelor of Digital Media and Communication

Asia Pacific University of Technology & Innovation

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Duration

3 years

Study Format

On Campus

No. of Student Mentors

72

Total Tuition Fees

49,920 MYR

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ABOUT THIS PROGRAM

This specialist course addresses the growing demand for graduates with new and diverse skills in communication, and a critical understanding of how the internet and digital media influences our lives.

You’ll build the skills needed to research and analyse the political, social, economic and cultural implications of digital technologies and industries, as well as the ability to design and manage the use of digital technologies to solve social problems.

When you graduate, you’ll be prepared for professional environments where the production and distribution of digital media content are integral to the workplace.

KEY INFORMATION

Degree

Bachelor

Language

English

Location

Malaysia

Intake Start Date

Jan 2026

Study Format

On Campus

Duration

3 years

Program Highlight

Standard Program

Total Semester

9

Total Tuition Fees

49,920 MYR / in total

Application deadline

May 2026

ABOUT UNIVERSITY

Asia Ranking 2026

EduRank Ranking 597

Programs

125

Students

14,000

Asia Pacific University (APU) continues to solidify its reputation for graduate employability, achieving a remarkable 100% employment rate among its graduates. In recognition of its excellence, APU was named the 2025 Employers’ Choice of University in Talentbank’s annual national survey of top employers. Furthermore, APU graduates earned a prestigious 6-Star rating in the Employers' Top Choice categories for Computing & IT, Animation, Advertising, Finance, and Marketing.


APU also maintained its leading position as the Champion in the Computing & IT category nationwide. In the previous year, 2024, APU graduates were similarly recognized as Champions in Employers’ Top Choice for Computing & IT, Game Design and Development, Animation, and Finance & Islamic Finance - a testament to APU’s sustained excellence and industry relevance across multiple disciplines


APU is honoured to receive the Future-Ready University & College award in the private universities category at the LIFE AT WORK Awards 2025, organised by Talent Corporation Malaysia (TalentCorp).


This award recognises a Higher Educational Institution that goes beyond academic excellence to actively prepare their students for the realities of a dynamic, fast-changing workforce. This institution demonstrates a strong commitment to bridging the gap between education and career readiness. 


This recognition reflects APU’s commitment to nurturing a future-ready generation through an inclusive, innovative, and supportive environment that prepares both students and staff to succeed in the evolving digital landscape.

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PROGRAM STRUCTURE

Application (once only) - RM100

Registration (once only) - RM200

General amenities (per semester) - RM100


Typically, the fee charged for a new student pass (with 12 months' validity) is ~RM2,515.00. It covers the following costs:


1. EMGs fees

Application processing fee RM1208

Student pass fee RM120

eVAL fee RM159

i-Kad RM100

Multiple-entry visa fee RM100

Medical screening fee RM250


2. Medical and health insurance RM1700


Effective March 2015, new Indonesian students whose course duration is at least 2 years are now issued a student pass of 24-month validity. The fee charged for a 24-month student pass is ~RM3,640. It covers the following costs:


Estimated cost (RM)

1. EMGS fees Application processing fee RM1208

Student pass fee RM120

eVAL fee RM159

i-Kad RM100

Multiple-entry visa fee RM100


Medical screening fee RM250

2. Medical and health insurance RM1700

TUITION FEES

Tuition fees

49,920 MYR / in total

Application fees

100 MYR

Application fee cannot be refunded.

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ADMISSIONS PROCESS

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Entry Score

Monash University Foundation Year (MUFY)* 60%

GCE A Level 7

ATAR 70

Gaokao, China 60%

Hong Kong Diploma of Secondary Education 16

Indian School Certificate 60% 

All India Senior School Certificate 66% 

SMA3, Indonesia Click here to find out the entry score 

International Baccalaureate Diploma Program (IB Diploma Program) 25

STPM, Malaysia 7.3

UEC, Malaysia ≤6

Program Matrikulasi (Matriculation Program), Malaysia 2

Ontario Secondary School Diploma 75.4%

Sri Lankan General Certificate of Education (Advanced Level) 9

High School Certificate, Vietnam 8

UNSW Foundation Studies 6.5

Foundation in Science and Technology, Sunway College 60%

Foundation in Arts, Sunway College 60%

Diploma of Higher Education Studies (DHES) 50%

Monash College Diploma Part 2 50%

The undergraduate entry requirements published are for students who commence the MUFY program in 2024.

The Malaysian Qualification Agency (MQA) accepts a minimum D Grade in A Level to be equivalent to the STPM Pass grade. For more information, please click here.

The Monash College Diploma Part 2 entry requirements published are for students commencing their undergraduate destination degree in 2025.

Prerequisites

There are no formal prerequisites for the Bachelor of Arts and Social Sciences.


Possible Career Pathway

This course equips you with a skill set and knowledge that is future-oriented and adaptable to a wide range of industries, including heavy industries, media industries, service industries, as well as those involving fast-moving consumer goods.

You’ll gain a blend of organisational, technical, communication and research skills that are especially suited to senior positions in the following areas:

  • public relations
  • corporate communications
  • marketing and advertising
  • policy development
  • human relations and management
  • research
  • editing and writing.


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