Bachelor of Arts (Honours) in Tourism Management

Degree Level 1

Students will be equipped with theoretical and practical aspects of tourism as a discipline. In addition, students will also be exposed to the basic understanding of the context within which travel, tourism, hospitality and events industry operate through modules such as introduction to hospitality and tourism, management, accounting, marketing, entrepreneurship, law, people management and with specific focus on issues involved in managing services besides developing business and communication skills, digital thinking, and independent learning. Students will also be exposed to various techniques and applications involved in virtual reality and augmented reality in introduction to VRAR and Metaverse.

Common Modules

• Introduction to Management
• Business and Communications Skills
• Digital Thinking and Innovation
• Accounting Skills
• Marketing

Specialised Modules

• People Management
• Introduction to Hospitality and Tourism
• Introduction to Services Management
• Legal Aspects in the Hospitality and Tourism Industry
• Fundamentals of Entrepreneurship

Elective Module

• Introduction to VRAR and Metaverse

Degree Level 2

A broader range of skills will be learnt, in which students will gain better understanding in supervising business and handling management operations, such as e-tourism, digital marketing, consumer behaviour, retail travel, geography, ticketing and computer reservation systems, innovation processes, international culture and communications, revenue management, sports and recreation, and facilities management. In addition, they will explore topics and techniques in various sectoral applications within tourism management. We will nurture their independent learning to prepare them for the workplace and for further project oriented and research activities.

Common Modules

• Digital Marketing
• Business Research Methods

Specialised Modules

• International Cultural and Communications
• Innovation Processes
• E-Tourism
• Hospitality and Tourism Revenue Management
• Retail Travel Operations
• Ticketing and Computer Reservation System
• Geography of Travel and Tourism

Elective Modules

• Consumer Behaviour
• Sports and Recreational Tourism
• Sports and Recreational Facilities Management

Internship (16 Weeks)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

Students will make use of their previous studies Students will make use of their previous studies and industrial experience to extend their familiarity in, studying crisis management and communications, sustainability, managing people and performance, investigation, venture building, tourism policy and planning, tourism in action, services management, MICE, and international tourism marketing with analyzing sustainable tourism developments, related policies, discovering new opportunities, exploring competitive advantage and decision making processes, with aims to groom them as tourism industry leaders. A final year research project in tourism management requires them to explore a topic individually – they will demonstrate their academic and practical ability in the chosen area of study.

Specialised Modules

• Crisis Management and Communications
• Sustainability in Tourism and Hospitality Industry
• Managing People and Performance
• Meetings, Incentives, Conventions and Exhibitions
• Investigation in Tourism Management
• Venture Building
• Final Year Project
• Tourism Policy, Planning and Development
• Monitoring and Evaluation of Services Management
• International Tourism Marketing

Elective Module

• Tourism in Action

MQA Compulsory Subjects*

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

APU-DMU Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Double Your Advantage

• APU's partnership with De Montfort University (DMU), UK enables students to be awarded Dual Awards - separate degree certificates from each institution – and enhances not just teaching and learning experiences, but also career prospects.
• Upon graduation, students will receive 2 Degree Certificates & Transcripts: 1 from APU, Malaysia and 1 from DMU, UK.
• Both degrees are recognised locally & internationally.
• The APU-DMU Dual Degree Programmes are offered under an approved collaboration in accordance with the QAA UK Quality Code for Higher Education for the Assurance of Academic Quality and Standards in Higher Education as published by the United Kingdom Quality Assurance Agency (QAA).