Bachelor of Arts (Honours) in International Business Management

Degree Level 1

Students build a solid foundation in how businesses operate locally and globally. They gain essential skills in areas such as communication, quantitative analysis, people management, marketing, economics, and entrepreneurship. This year develops their ability to think critically, work independently, and understand the core functions of a business. All students share a common first year, ensuring a strong grounding before moving into more advanced international business topics.

Common Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• People Management
• Business Economics
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Specialised Module

• Introduction to Management

Degree Level 2

Level 2 deepens students’ understanding of how organisations function across borders. They explore international culture, communication, operations, business research, and digital strategies that shape modern global businesses. Students begin connecting theory to real business processes, strengthening analytical and decisionmaking skills. This stage focuses on expanding their ability to work in diverse environments and prepares them for more complex international management challenges.

Common Modules

• Behavioural Science in Organisations
• Digital Marketing
• Innovation Process
• Business Research Methods
• Delivering Customer Value
• Managing Finance

Specialised Modules

• Operations Management
• International Culture and Communications
• International Business Law
• International Business
• E-Business Management
• Applied Artificial Intelligence for Business

Internship (16 Weeks)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

Level 3 focuses on strategic and global perspectives of business. Students learn to address real-world challenges in international management, change, finance, and supply chains. They apply their accumulated knowledge to analyse decisions affecting global performance and organisational growth. This final stage sharpens leadership, problem-solving, and project-management abilities. The final year project allows them to independently investigate an international business issue, demonstrating both academic depth and practical insight.

Common Modules

• Venture Building
• Global Marketing
• Managing People and Performance

Specialised Modules

• Strategic Management
• Project Management
• Managing Change
• Global Banking and Finance
• Investigations
• Managing International Supply Chain
• Final Year Project
• Enterprise Resource Planning with SAP Platform
• Leadership Theory and Practice

MQA Compulsory Subjects*

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

APU-DMU Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Double Your Advantage

• APU's partnership with De Montfort University (DMU), UK enables students to be awarded Dual Awards - separate degree certificates from each institution – and enhances not just teaching and learning experiences, but also career prospects.
• Upon graduation, students will receive 2 Degree Certificates & Transcripts: 1 from APU, Malaysia and 1 from DMU, UK.
• Both degrees are recognised locally & internationally.
• The APU-DMU Dual Degree Programmes are offered under an approved collaboration in accordance with the QAA UK Quality Code for Higher Education for the Assurance of Academic Quality and Standards in Higher Education as published by the United Kingdom Quality Assurance Agency (QAA).