Bachelor of Arts (Honours) in Digital Advertising

Programme Description

Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

The Bachelor of Arts (Honours) in Digital Advertising programme is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The Bachelor of Arts (Honours) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in-depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme.

Integral to this is design research, theoretical understanding and studio projects which are all designed to establish a cohesive strategy of contextual and experiential learning in a creative environment. An equitable set of assessment procedures will be employed to gauge students learning and progression, at benchmarks stages throughout the semester.

You’ll be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners. Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.

Programme Outline

What We Teach

This programme is specifically designed to provide students with:

• Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
• Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
• Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

Admission Requirements

General Requirements

Direct Entry to Level 1 of the Degree

• STPMA Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects.
• A-Level2 Passes (Grade A-D) in A-Level.
• UEC5 Grade B’s in UEC.
• Matriculation/ FoundationA Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.

Note: Pass an Interview OR submission of Design Portfolio as required.

Entry to Level 2 of the Degree

• Related DiplomaA Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.
• A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience.

Equivalent qualification and / or experience which is recognised by the Senate / institution. 

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).

English Requirements

• International StudentsIELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 4

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   Portfolio & Interview Guide For Application Into APU Design Programmes

Application

Application Process

As part of the entry requirements into the APU Design Degrees, it is mandatory for the applicant to submit either one of the following for evaluation together with complete educational documents:

• Portfolio Submission
• Interview

Your Career Path

Digital Advertising Executive

Digital Content Creator

Brand Communicator

Marketing Executive

Media Planner

Account Manager

Social Media Executive

Visual Designer

Copywriter

Art Director