Bachelor of Arts (Honours) in Business Management with a specialism in E-Business

Degree Level 1

Level 1 builds a strong foundation in how businesses operate by introducing key areas such as management, marketing, law, economics, accounting, and entrepreneurship. Students also develop essential skills in communication, digital thinking, quantitative analysis, and people management. For those pursuing the E-Business specialism, this year provides the digital literacy and business fundamentals needed to understand how technology shapes modern organisations. The common first-year pathway ensures all students gain a solid grounding before progressing to more advanced e-business and digital management studies.

Common Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• People Management
• Business Economics
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Specialised Module

• Introduction to Management

Degree Level 2

Students move into more advanced business topics, exploring organisational behaviour, digital marketing, innovation, financial decisions, and research methods. Those in the E-Business specialism deepen their understanding of digital operations, online business models, and AI-driven business tools through specialised modules and electives. They also gain practical exposure to e-commerce processes and web-based business applications, helping them connect technology with business strategy. This level enhances their ability to analyse digital trends and prepares them for more complex e-business challenges.

Common Modules

• Behavioural Science in Organisations
• Digital Marketing
• Innovation Process
• Business Research Methods
• Delivering Customer Value
• Managing Finance

Specialised Modules

• Operations Management
• E-Business Management
• Business Ethics and Governance
• Applied Artificial Intelligence for Business
• E-Commerce
• Web Design for Business

Internship (16 Weeks)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

Level 3 focuses on strategic, leadership, and enterprise-level thinking within a digital business environment. Students learn to manage change, lead teams, and make strategic decisions while understanding how technology supports business transformation. The E-Business specialism further develops their capability to analyse digital finance systems, digital marketing technologies, and enterprise platforms. Students apply their learning through practical tools and industryrelevant systems, culminating in a Final Year Project that allows them to explore a business or e-business issue in depth, demonstrating both academic and professional competence.

Common Modules

• Venture Building
• Global Marketing
• Managing People and Performance

Specialised Modules

• Strategic Management
• Project Management
• Managing Change
• Enterprise Resource Planning with SAP Platform
• Investigations
• Managing International Supply Chain
• Final Year Project
• Digital Finance
• Enabling Technology for Digital Marketing

MQA Compulsory Subjects*

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

APU-DMU Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Double Your Advantage

• APU's partnership with De Montfort University (DMU), UK enables students to be awarded Dual Awards - separate degree certificates from each institution – and enhances not just teaching and learning experiences, but also career prospects.
• Upon graduation, students will receive 2 Degree Certificates & Transcripts: 1 from APU, Malaysia and 1 from DMU, UK.
• Both degrees are recognised locally & internationally.
• The APU-DMU Dual Degree Programmes are offered under an approved collaboration in accordance with the QAA UK Quality Code for Higher Education for the Assurance of Academic Quality and Standards in Higher Education as published by the United Kingdom Quality Assurance Agency (QAA).