Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership

Degree Level 1

Level 1 builds a strong foundation in how businesses operate by introducing key areas such as management, marketing, law, economics, accounting, and entrepreneurship. Students also develop essential skills in communication, digital thinking, quantitative analysis, and people management. For those choosing the Digital Leadership specialism, the early exposure to digital thinking and innovation helps them begin understanding how technology influences leadership, decision-making, and organisational culture. This common first-year pathway ensures every student gains a solid grounding in business concepts while preparing specialism students to lead digital-driven initiatives in later years.

Common Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• Business Economics
• People Management
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Specialised Module

• Introduction to Management

Degree Level 2

Students move into more advanced business topics, exploring organisational behaviour, digital marketing, innovation, financial decision-making, and research methods. Digital Leadership students deepen their understanding of how organisations navigate digital transformation and sustainability through elective modules focused on leading digital change and ESG leadership. These subjects help them develop the mindset and skills needed to lead responsibly in a technology-driven world. Alongside functional management and exposure to industry tools, students strengthen their readiness to manage digital initiatives and guide teams through organisational change.

Common Modules

• Behavioural Science in Organisations
• Digital Marketing
• Innovation Process
• Business Research Methods
• Delivering Customer Value
• Managing Finance

Specialised Modules

• Operations Management
• E-Business Management
• Business Ethics and Governance
• Applied Artificial Intelligence for Business
• Leading Digital Business Transformation
• ESG Leadership

Internship (16 Weeks)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

Students apply their earlier learning to address practical and modern business challenges. They strengthen their leadership, strategic management, and project management skills while gaining insights into enterprise systems and global business operations. Digital Leadership students further enhance their ability to lead data-informed and technologyenabled teams through electives on HR analytics and digital execution. These areas equip them to manage digital strategies, optimise talent decisions, and drive organisational transformation. The Final Year Project allows specialism students to explore digital leadership issues in depth, showcasing both their academic competence and their readiness to lead in a digital-first business environment.

Common Modules

• Venture Building
• Global Marketing
• Managing People and Performance

Specialised Modules

• Strategic Management
• Project Management
• Managing Change
• Enterprise Resource Planning with SAP Platform
• Investigations
• Managing International Supply Chain
• Final Year Project
• HR Analytics
• Digital Execution

MQA Compulsory Subjects*

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

APU-DMU Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Double Your Advantage

• APU's partnership with De Montfort University (DMU), UK enables students to be awarded Dual Awards - separate degree certificates from each institution – and enhances not just teaching and learning experiences, but also career prospects.
• Upon graduation, students will receive 2 Degree Certificates & Transcripts: 1 from APU, Malaysia and 1 from DMU, UK.
• Both degrees are recognised locally & internationally.
• The APU-DMU Dual Degree Programmes are offered under an approved collaboration in accordance with the QAA UK Quality Code for Higher Education for the Assurance of Academic Quality and Standards in Higher Education as published by the United Kingdom Quality Assurance Agency (QAA).