Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics

Degree Level 1

• Level 1 builds a strong foundation in how businesses operate by introducing key areas such as management, marketing, law, economics, accounting, and entrepreneurship. Students also develop essential skills in communication, digital thinking, quantitative analysis, and people management. For those choosing the Business Economics specialism, the early exposure to business economics and quantitative skills helps them begin understanding how economic forces influence business decisions, markets, and organisational performance. This firstyear pathway ensures all students gain a broad grounding in business concepts while preparing specialism students to analyse economic issues and apply economic thinking in managerial contexts later on.
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Common Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• People Management
• Business Economics
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship
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Specialised Module

• Introduction to Management

Degree Level 2

Students move into more advanced business topics, exploring organisational behaviour, digital marketing, innovation, financial decision-making, and research methods. Business Economics students deepen their understanding of economic theory and policy through elective modules that focus on intermediate microeconomics and macroeconomics. These areas help them analyse market behaviours, evaluate policy impacts, and understand economic trends that influence industries and organisations. Combined with functional management knowledge and practical exposure to business processes, students develop strong analytical and problem-solving abilities that support economic decision-making in real business environments.

Common Modules

• Behavioural Science in Organisations
• Digital Marketing
• Innovation Process
• Business Research Methods
• Delivering Customer Value
• Managing Finance

Specialised Modules

• Operations Management
• E-Business Management
• Business Ethics and Governance
• Applied Artificial Intelligence for Business
• Intermediate Microeconomics for Business
• Intermediate Macroeconomics and Policy 

Internship (16 Weeks)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

Students apply their previous learning to address complex business and strategic challenges. They strengthen their leadership, project management, and strategic thinking skills while gaining insights into enterprise systems and global business operations. Business Economics students further enhance their economic analysis capabilities through electives that explore managerial economics, international economics, and economic development. These subjects enable them to evaluate business decisions using economic frameworks, assess global market dynamics, and understand the economic factors shaping organisational growth. The Final Year Project allows specialism students to investigate economics-related business issues, demonstrating their ability to integrate economic reasoning with real-world management challenges.

Common Modules

• Venture Building
• Global Marketing
• Managing People and Performance

Specialised Modules

• Strategic Management
• Project Management
• Managing Change
• Enterprise Resource Planning with SAP Platform
• Investigations
• Managing International Supply Chain
• Final Year Project
• Applied Business and Managerial Economics
• International and Development Economics for Managers

MQA Compulsory Subjects*

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

APU-DMU Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Double Your Advantage

• APU's partnership with De Montfort University (DMU), UK enables students to be awarded Dual Awards - separate degree certificates from each institution – and enhances not just teaching and learning experiences, but also career prospects.
• Upon graduation, students will receive 2 Degree Certificates & Transcripts: 1 from APU, Malaysia and 1 from DMU, UK.
• Both degrees are recognised locally & internationally.
• The APU-DMU Dual Degree Programmes are offered under an approved collaboration in accordance with the QAA UK Quality Code for Higher Education for the Assurance of Academic Quality and Standards in Higher Education as published by the United Kingdom Quality Assurance Agency (QAA).