Bachelor of Arts (Honours) in Business Management

Degree Level 1

Level 1 builds a strong foundation in how businesses operate by introducing key areas such as management, marketing, law, economics, accounting, and entrepreneurship. Students also develop essential skills in communication, digital thinking, quantitative analysis, and people management. This common first-year pathway ensures every student gains a broad and solid grounding in business concepts before progressing to more advanced and specialised studies.

Common Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• Business Economics
• People Management
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Specialised Module

• Introduction to Management

Degree Level 2

Students move into more advanced business topics, exploring organisational behaviour, digital marketing, innovation, financial decisionmaking, and research methods. They deepen their understanding of functional management through subjects like operations, e-business, ethics, governance, and applied AI for business. Critical thinking and global awareness are further developed. Students also gain hands-on insights into business processes using industry-relevant tools, strengthening their readiness for the workplace.

Common Modules

• Behavioural Science in Organisations
• Digital Marketing
• Innovation Process
• Business Research Methods
• Delivering Customer Value
• Managing Finance

Specialised Modules

• Operations Management
• E-Business Management
• Business Ethics and Governance
• Applied Artificial Intelligence for Business
• International Culture and Communications
• Critical Thinking in Management

Internship (16 Weeks)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

Level 3 focuses on strategic, leadership, and enterprise-level thinking. Students learn to manage change, lead people, plan projects, and make strategic decisions in global and dynamic environments. They also gain practical experience with enterprise systems and international supply chain management. This final stage integrates theory with real-world application, culminating in a Final Year Project where students independently investigate a business topic and demonstrate their professional and academic capabilities.

Common Modules

• Venture Building
• Global Marketing
• Managing People and Performance

Specialised Modules

• Strategic Management
• Project Management
• Managing Change
• Enterprise Resource Planning with SAP Platform
• Investigations
• Managing International Supply Chain
• Final Year Project
• Critical Issues in Managing Information Systems in Organisations
• Leadership Theory and Practice

MQA Compulsory Subjects*

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

APU-DMU Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Double Your Advantage

• APU's partnership with De Montfort University (DMU), UK enables students to be awarded Dual Awards - separate degree certificates from each institution – and enhances not just teaching and learning experiences, but also career prospects.
• Upon graduation, students will receive 2 Degree Certificates & Transcripts: 1 from APU, Malaysia and 1 from DMU, UK.
• Both degrees are recognised locally & internationally.
• The APU-DMU Dual Degree Programmes are offered under an approved collaboration in accordance with the QAA UK Quality Code for Higher Education for the Assurance of Academic Quality and Standards in Higher Education as published by the United Kingdom Quality Assurance Agency (QAA).