Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing
Degree
Bachelor's
Duration
3 years
Total Tuition Fee
$24,330
Language
English
Format
On Campus
Intake
Jul 2026
Deadline
May 2026
About this Program
This program offers a Bachelor’s in Business Management (Digital Marketing), a high-impact degree designed for the modern attention economy. It moves beyond traditional advertising to focus on Data-Driven Growth, teaching students how to navigate the complex algorithms, social platforms, and analytics suites that define 21st-century commerce.
Key Requirements
English Proficiency
Only one requiredAcademic
- Direct Entry to Level 1 of the Degree
- STPM2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
- A-Level2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
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Important Note
Application fees 3,350 MYR Application fee cannot be refunded.
Your Next Step
Apply for this program
Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing
3 years · $24,330
Requirements
English
One requiredAcademic
- Direct Entry to Level 1 of the Degree
- STPM2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
- A-Level2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
- UEC5 Grade B’s in UEC with a Pass in Mathematics and English.
- Matriculation/ FoundationPassed Foundation programme (minimum CGPA of 2.0).
- Entry to Level 2 of the Degree
- DiplomaSuccessful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
- (Subject to the approval of the APU Academic Board)
- * The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
- Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing
3 years · $24,330