
Bachelor of Arts (Honours) in Digital Advertising
Degree
Bachelor's
Duration
3 years
Total Tuition Fee
$24,330
Language
English
Format
On Campus
Intake
Jul 2026
Deadline
May 2026
Type
Double Degree
About this Program
This program offers a Bachelor of Arts (Honours) in Digital Advertising, a strategic and creative degree built for the modern "360°" media ecosystem. It moves beyond traditional billboards and TV spots to focus on Data-Driven Creativity, preparing students to navigate the complex world of viral content, targeted algorithms, and cross-platform brand storytelling.
Key Requirements
English Proficiency
Only one requiredAcademic
- Direct Entry to Level 1 of the Degree
- STPMA Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects. A-Level2 Passes (Grade A-D) in A-Level. UEC5 Grade B’s in UEC. Matriculation/ FoundationA Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
- Note: Pass an Interview OR submission of Design Portfolio as required.
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Important Note
Application fees 3,350 MYR Application fee cannot be refunded.
Your Next Step
Apply for this program
Bachelor of Arts (Honours) in Digital Advertising
3 years · $24,330
Requirements
English
One requiredAcademic
- Direct Entry to Level 1 of the Degree
- STPMA Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects. A-Level2 Passes (Grade A-D) in A-Level. UEC5 Grade B’s in UEC. Matriculation/ FoundationA Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
- Note: Pass an Interview OR submission of Design Portfolio as required.
- Entry to Level 2 of the Degree
- Related DiplomaA Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent. A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience.
- Equivalent qualification and / or experience which is recognised by the Senate / institution.
- Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
- Portfolio & Interview Guide For Application Into APU Design Programmes
- Application
- Application Process
- As part of the entry requirements into the APU Design Degrees, it is mandatory for the applicant to submit either one of the following for evaluation together with complete educational documents:
- Portfolio Submission Interview
Bachelor of Arts (Honours) in Digital Advertising
3 years · $24,330