Bachelor of Business Administration (Marketing)
Degree
Bachelor's
Duration
3 years
Total Tuition Fee
THB 545,030
Language
English
Format
On Campus
Intake
Jun 2026
Deadline
May 2026
About this Program
The B.A. in Marketing at BU International focuses on bridging the gap between traditional marketing principles and modern MarTech (Marketing Technology) applications. The program emphasizes a hands-on approach where students work on real-world projects and cases under the mentorship of international industry experts. Students gain technical expertise in areas like E-commerce, Digital Marketing, and Data Analytics, preparing them to become strategic planners capable of managing offline, online, and omnichannel environments.
Key Requirements
English Proficiency
Only one requiredAcademic
- High school transcript and/or diploma ( Please clarify – original, copy, certified)
- Must be paid by Cashier’s Check, issued by a bank, made payable to “ Bangkok University.”
- A copy of your transcript from your present university/higher education institution with course descriptions. Original transcripts and course descriptions with translations from credible organizations are required.
Your Next Step
Apply for this program
Bachelor of Business Administration (Marketing)
3 years · THB 545,030
Requirements
English
One requiredAcademic
- High school transcript and/or diploma ( Please clarify – original, copy, certified)
- Must be paid by Cashier’s Check, issued by a bank, made payable to “ Bangkok University.”
- A copy of your transcript from your present university/higher education institution with course descriptions. Original transcripts and course descriptions with translations from credible organizations are required.
- A letter of recommendation (For scholarship application only)
- A copy of your TOEFL score with a minimum score of 500 (paper-based) or 61 (internet-based); or IELTS score with a score of no less than 5.0 in all bands (waived for native speakers of English)
- A portfolio (For Computer Graphics and Multimedia Major Only)
Bachelor of Business Administration (Marketing)
3 years · THB 545,030